Adobe – Adobe.com/UK
This past year, Adobe’s UK team has been working on 2 key areas: “Personalisation/Culturalisation” and “Solving Customer Problems”.
As Adobe enters its next stage of growth, one major lever we are working on is “Personalisation and Culturalisation” as we understand that although the UK is an English-speaking market, the UK does not equal the US. Therefore, the team have been working on tonality, imagery and localised approaches to both campaigns and promo pricing merchandising messaging across our website to make it more “British”.
Our second key theme is “Solving Customer Problems”. Our research and insights indicate that our customers were getting lost across our website and were getting confused with our offerings, products and plans. This built the case to create quizzes and recommendation tools within our website to ease the customer’s journey.
Ultimately, there is no blueprint for Personalisation/Culturalisation and there are still many problems for us to solve, however the UK team are in the midst of our growth project and aim to continue iterating and making our website experiences best-in-class for our customers.
Away Resorts – Away Resorts
Welcome to the wonderful world of Away Resorts, we have lots of amazing holiday parks and resorts in the UK, from Cleethorpes Pearl down to St Ives Bay! We specialise in park holidays and on-site accommodation sales and take great pride in our diverse range of luxury lodges, static caravans and parks all situated within areas of natural beauty, often close to historic castles, natural parks and beaches. Each and every one of our holiday parks has its own unique sense of charm, perfect for relaxing or exploring; a romantic retreat or a family getaway! From swimming pools to high end eateries, we are here to help you create an experience that’ll live long in the memory. Choose Away Resorts for your next holiday, or your next lodge or static caravan purchase, and prepare to be blown away!
Ceiling Tiles UK (Part of the Workplace Co group) – Ceiling Tiles UK
Ceiling Tiles UK is the UK’s leading online retailer for… you guessed it; ceiling tiles! Last year we sold over £7.3m of them.
We are obsessed with our customers (in a good way), and because of that we have over 1500 reviews on TrustPilot with 4.7 stars rated “Excellent”.
We work hard to create a frictionless online experience, allowing our customers to find the right product quickly with powerful search and filtering tools, comprehensive product pages and simple and clear shipping and delivery information.
Iceland – Iceland
Since 2016, Iceland.co.uk has been the UK’s fastest-growing online grocer, outpacing its biggest rivals, and the Online team’s dedication to its customers over the past 6 years have resulted in record-breaking growth.
During the COVID-19 pandemic the Iceland Online team increased delivery slots the fastest and by greatest volume in the industry, developed new technology to service its vulnerable customers and worked with central government and the NHS to prioritise millions of people across the country. This resulted in a 375% increase in delivery capacity, giving Iceland the ability to deliver over 1 million orders per week. In their stores, Iceland was the first grocer in the UK to offer dedicated priority shopping hours for elderly, vulnerable and NHS frontline workers.
Continuing into 2021 & 2022, Iceland continued to lead the way and implement new initiatives, such as the Fresh or Free Guarantee initiative, a new loyalty app and a number of website improvements. All of these culminated in Iceland being voted by Which? customers as the UK’s Favourite Online Supermarket in 2022, and provide a solid bedrock for future online growth.
OnBuy – OnBuy.com
Founded in the UK in 2016 by Cas Paton, OnBuy.com has a simple vision: to be the best choice for every customer, everywhere. The brand has established itself in the eCommerce sector as a pure online marketplace that doesn’t compete with retailers. This fair and transparent approach provides an exceptional experience for buyers by levelling the playing field for sellers.
Offering 36 million products, OnBuy gives thousands of verified online retailers the platform to provide competitive prices and exceptional value to customers. From household names to independent sellers, buyers can shop securely for products from a wide range of categories, such as electricals, beauty, home and garden, toys, and baby supplies.
Sainsbury’s Argos – Argos
Since first opening its doors almost 50 years ago in 1973, Argos has been a pioneer in the world of retail, from revolutionary store formats to market leading fulfilment propositions. More than 60,000 products are available to shop across general merchandise and clothing categories.
Innovation and customer-centricity have consistently been at the heart of the business, ensuring that the brand really delivers for customers.
The evolution from the famous Argos catalogue (or ‘book of dreams’ as you may know it!) to a digital-led and indeed mobile-first shopping experience is well and truly complete. Today, the Argos.co.uk website receives more than a billion visits a year and 90% of sales originate online.
What makes Argos.co.uk stand out from the competition is a commitment to first-class user experiences. We are constantly innovating and iterating to not only meet ever-evolving customer needs and behaviours, but to exceed them.
We use the latest technologies to enrich the customer journey and truly delight, while ensuring that shopping with Argos is as frictionless as possible.
We hope to be delighting customers; however they choose to shop, into our next half-century and beyond!
The Bottle Club part of Millennium Cash and Carry Ltd. – https://www.thebottleclub.com/
The Bottle Club has become the fastest growing online premium drinks retailer in the UK for adventurous drinkers looking to discover new favourites, flavours and ideas. Winner of several awards, The Bottle Club delivers inspiring wines, spirits, handcrafted beers, champagnes, and whiskies from around the world directly to your doorstep. It also offers celebrity and unique, limited-edition drinks, providing customers with a personalised service at the very the best prices.
As one of the UK’s leading telecommunications brands, O2’s website www.o2.co.uk brings the latest smartphones, tablets and accessories, with fast 5G connectivity, to customers across the country. As a full ecommerce experience, customers can browse and purchase at a time that suits them. And with free next-day-delivery for orders up to midnight, their new device is in their hands within a matter of hours. For those who can’t even wait that long, one of our many omnichannel experiences allows customers to click and collect from our 500 stores, meaning their shiny new device can be unwrapped in as little as 10 minutes!
Our passionate and multi-disciplined team of experts put the customer at the heart of what we do, and the aim of being better every day for the customer allows every member of the team to keep focused on providing the best possible ecommerce experience for our customers. We’re very proud of what we do and think you’ll like it too!