2024

Brompton Bike Hire – Absolute Design

Brompton Bike Hire, renowned for its iconic folding bikes, partnered with Absolute Design to propel its international expansion. The first stop Paris, with the 2024 Olympics as a strategic launchpad.

The upgraded Brompton Bike Hire app now offers a seamless, multilingual, and multi-currency experience, catering to both locals and the expected influx of international visitors during the Games. The app’s user-friendly features, like real-time bike availability and secure locking mechanisms, have already made it a favourite among users.

To ensure a successful global launch, Absolute Design modernised the app’s technology. Key upgrades included transitioning to October CMS 3.6, leveraging Laravel 9 and PHP 8.2, and updating various packages for enhanced performance and security.

The result is a scalable, robust app ready for a global audience.

Brompton Bike Hire’s commitment to sustainability aligns perfectly with Paris’s own environmental goals. The city’s ambitious expansion of cycle routes creates an ideal landscape for the app to flourish, offering both residents and visitors an eco-friendly way to explore.

 

Face the Future & Customer First Digital

Providing personalised customer experiences and an alternative way to consume content and shop is always at the forefront of our strategy. Existing and future shoppers are increasingly time poor, overloaded with shopping options via an increased level of online competition and compounded by the rise of social shopping, via platforms such as TikTok.

Customer First Digital and Face the Future knew that it was imperative to launch with an app at pace, to service growing consumer demand. The launch of a minimum viable solution to quickly test the waters of an unknown sales channel, before increasing investment was critical to proving the concept.

The results we’ve seen over a relatively short period of time speaks for themselves, over achieving on expectations. The increasing revenue contribution, growth in engagement and positive feedback from the community, has enabled further investment in both additional resource and the redevelopment, offering features and functionalities offered, with the launch of a new app, which gives us the platform for long term success.

 

Holland & Barrett

The Holland & Barrett Mobile App is a revolutionary platform designed to enhance users’ shopping and wellness experience. With a sleek, intuitive interface, the app offers personalised product recommendations, a robust loyalty program, instant customer support via chat, and a comprehensive health and wellness content hub.

We aimed to increase customer engagement, drive higher conversion rates, and enhance satisfaction and loyalty. These goals were met with a 157% increase in revenue, double the website’s conversion rate and a 12% higher average order value. The app has a 4.8-star rating on iOS and 4.7-star on Android, achieving top category rankings of No. 1 in the App Store and No. 5 in Google Play.

Key performance metrics include a 50% user base growth in six months, a 60% retention rate, and a 25% increase in conversion rates. Promotional strategies like targeted ads, in-store QR codes, and personalised email campaigns have successfully driven app downloads and usage.

What sets our app apart is its focus on health and wellness, offering science-backed articles and 1-to-1 consultations with health specialists. Its customer-centric design and outstanding performance make it a top contender for the “Best B2C Mobile App” award.

 

Vervaunt – Census

Census, a product of Vervaunt Labs, is a pre- and post-purchase survey app designed for Shopify stores, with the likes of PANGAIA, Guess, Represent, RIXO, A.P.C., Strathberry and more implementing the app.

With Census, merchants can ask questions on brand sentiment, customer attribution, site bugs and issues, and more. Questions can be added based on specific rules, allowing for audience segmentation by device, product, category, location, and tags.

All feedback collected is associated with orders and customers, enabling a deeper understanding of feedback and its impact. The app has expanded its capabilities to include onsite surveys, targeting visitors with dynamic questions to gather real-time insights, not just after checkout.

Census has also integrated AI into its service to handle the analysis of monthly survey responses, especially as some merchants receive up to 15/20k responses per month, which is unmanageable and overwhelming for an individual. The AI crunches and analyses this data, providing merchants with summarised insights, actionable recommendations, and highlighting both positive and negative aspects in a user-friendly format.

Additionally, the app utilises AI to tag responses into relevant filters, such as shipping, sizing concerns, bugs, checkout and payment, enabling quick issue identification. AI is also used for sentiment analysis regarding satisfaction scores.

Key USPs include:
– Conducting post-purchase questions dynamically based on products ordered, customer location, device, and whether they used discounts or gift cards.
– Using AI to process the data and present actionable next steps for the merchant to improve based on feedback.
– Conducting onsite surveys with dynamic questions based on URLs, device, and user location.
– Summarising all key learnings into weekly email summaries to the eCommerce team.

The eComOne Team

eComOne is an eCommerce growth marketing agency that was founded in 2018 following in the footsteps of CEO Richard Hill’s initial SEO-focused agency SEO Traffic Lab.

Rebranding and refocusing on the emerging next generation of eCommerce businesses, the agency now offers SEO, PPC, Meta Ads, Digital PR, Email Marketing and CRO as services and focuses on growing innovative companies with concentrated and bespoke marketing solutions.

 

French Bedroom

French Bedroom has bucked industry trends by expanding its eCommerce team post-COVID, integrating the website’s pivotal role in revenue and brand building across the business. The team excels through a fusion of creativity and analytics, managing many channels internally, and pushing their web development agency for innovative industry standards. Key developments include significant enhancements in product image quality and website design, improving user experience and page speed, all within budget constraints.

The team employs a unique “pizza” framework, assigning ownership and oversight across various eCommerce channels, ensuring a cohesive focus on overall metrics. Innovations like a seamless domain migration and a robust Search and Merch platform have enhanced site visibility and product discovery. Additionally, an improved returns service with Royal Mail and an extended 45-day return window have bolstered customer satisfaction.

Trustpilot reviews reflect exceptional customer service, with a 4.8/5 score from over 3,600 reviews. The eCommerce team’s close collaboration with the rest of the business enhances service quality and product recommendations, supported by advanced data insights and automation tools. This synergy has led to a streamlined restocking process and continuous improvements in customer experience, driving record-breaking sales and satisfaction levels.

 

Harts of Stur eCommerce Team

Harts of Stur is a fourth generation, family-owned company based in North Dorset with an ecommerce website that specialises predominantly in kitchenware and cookware, but which has also recently expanded into the fashion and homewares sectors to offer a greater choice to the consumer. Our online journey began back in 1995 when we created one of the first transactional websites. Since then, our website has grown a lot. Now, we proudly offer over 30,000 products from more than 250 brands.

With the exception of support from our web agency, almost everything else required to run our successful and award-winning transactional website is done in house by our small and dedicated ecommerce team. The team also works alongside an equally dedicated and professional customer service team. Working closely with the company directors, this agile and flexible department is responsible for the day to day running of the website and integrations with a number of third party marketplaces.

Even though we’re a small team, we’re incredibly proud of what we’ve accomplished. It keeps us focused on what really matters and ensures we’re always delivering the best value to our customers.

 

Heineken UK eazle e-Business Team

We are a B2B team working in the thriving and competitive Drinks industry. It may be common to hear people say they love the pub, but we REALLY mean it, they are our bread and butter! The team are responsible for Eazle.co.uk, a site where pubs log on to order the full range of drinks stocked in their bar.

We operate as a ‘growth squad’ continuously looking for both incremental and seismic opportunities to grow with our customers. We are approaching our third year of exceeding commercial targets, entirely attributable to the team ethos and the relentless and disciplined pursuit of improvement across our sites and our own capabilities.

So what makes this team stand out? I could say leadership from within, I could say an unwavering optimism and growth mindset. But the reality is that I know how unique it is to have a team who can blend a competitive spirit with a supportive hand, an innovative approach whilst collaborating and bringing others along on the journey at the right pace, and all the while not only achieving the stretching targets given but continuously exceeding them whilst having fun and staying customer focused.

 

Protein Works eCommerce Team

At Protein Works, teamwork is the cornerstone of our success. Our vertically integrated business model allows us to manage all core functions in-house, from product development and ingredient procurement to manufacturing, warehousing, e-commerce fulfilment, and customer service. This operational control ensures optimal commercial and environmental value across our supply chain.

A key innovation is our central data analytics warehouse, which leverages cloud computing and API integrations to provide real-time data insights across all functions. This empowers rapid, data-led insights and decision-making, helping us stay ahead of trends and continuously improve our services.

Our collaborative culture eliminates departmental silos, fostering seamless communication and shared goals. This unity, combined with world-class data utilisation, enables us to implement swift solutions and deliver the exceptional customer service that underpins our ‘excellent’ 4.7 Trustpilot rating – one of the highest in our sector.

 

Webselect

Webselect Ltd, a certified B Corporation is a UK ecommerce provider established in 1998, specialises in empowering brands to boost online sales and streamline operations. Their custom ecommerce platform, SelectCommerce, coupled with in-person support and advice ensures transparent pricing and exceptional ROI, handling over £150 million in annual sales for some individual clients. With a focus on long-term partnerships, the team at Webselect offers responsive support and collaborates closely with clients to execute strategies and navigate changes effectively. Their expertise in custom integrations and process optimisation has driven significant growth for clients, with examples in fashion lifestyle clients experiencing a 454% increase in online sales. Notably, Webselect’s commitment to honesty and straightforward communication resonates with clients, contributing to partnerships that have thrived for over a decade. A new product platform was released in 2024 for Select commerce with transparent pricing and card fees as well as being feature rich, incorporating exciting new AI and ML features to delight and surprise clients and their customers.

As part of the Nice Group (SW) Ltd, Webselect aligns with values of customer service, honesty, and sustainability.

Built for Growth Digital

Built for Growth Digital, born in November 2019, has deep roots in eCommerce dating back to 2000 under Export Technologies, now IRP Commerce. After a rebrand, strategic planning, and acquisition by Ardmore in March 2022, we’ve flourished in Holywood, County Down. Operating with three core teams—Growth Consultancy, Performance Marketing, and Design—we excel in diverse areas like Google PPC, Social Media Advertising (Meta, Instagram, TikTok), and Programmatic and Affiliate Marketing. Our full-service approach, rare in the industry, ensures expertise in every facet of Performance Marketing, including affiliate and programmatic marketing.

Partnering closely with clients, we specialize in eCommerce platforms like Shopify and employ tactics such as conversion rate optimization and email marketing. Our design team, driven by data, crafts pages to boost conversion and trust signals. Through synergizing our teams, we deliver seamless experiences for clients like Sheeran Guitars and Early Rider, garnering accolades such as the ‘Digital DNA eCommerce Project of the Year’ award.

Our vested interest model and dedication to client success set us apart, with plans for exponential growth and strategic partnerships, including Shopify Plus. With robust relationships with industry leaders like Google and Trustpilot, we’re poised to continue delivering exceptional results.

 

Elsner Technologies

Elsner Technologies boasts 18 years of specialized experience in the ecommerce industry, distinguished by our comprehensive end-to-end support for businesses. With over 250 team members, we excel in designing, development, marketing, and operational services through two focused SBUs: Elsner Technologies for technical aspects and EcomVA for marketing and operations, including SEO and customer support.

Our approach begins with thorough discovery workshops to identify client needs, followed by designing and development phases supported by market research and competitive analysis. We prioritize best practices with biweekly website audits, monitoring and automation tools, and quarterly business audits to adapt to market dynamics.

Client satisfaction is paramount; we provide extensive training and documentation, ensuring seamless deployment and ongoing support. Once live, we manage marketing and operational functions, freeing clients to focus on core business. Our dedication is reflected in an 84% satisfaction rate in 2023, with a goal of exceeding 90% in 2024.

We are committed to redefining the Full-Service eCommerce Agency category through our holistic approach, setting industry benchmarks in service and innovation.

 

Fourmeta

At Fourmeta, we breathe and live eCommerce, pushing the boundaries beyond exceptional design, development, and marketing services. We thrive on proactive networking within the Shopify ecosystem, maintaining active relationships with clients, partners, and even competitors.

Our name reflects our mission: “Four” symbolizes Industry 4.0, while “Meta” stands for “Most Efficient Tactics Available.” This philosophy drives us to leverage advanced technologies like AI to create scalable, future-proof eCommerce experiences. Our client-centric approach, combined with our innovative mindset, ensures that we deliver tailored, high-performance solutions that enhance user engagement and drive business growth.

With a proven track record across various industries, our dedication to excellence and continuous learning sets us apart. We are committed to transforming digital landscapes and helping our clients achieve their business goals. At Fourmeta, we don’t just build online stores; we create the future of eCommerce.

 

Portaltech Reply

Portaltech Reply, an ambitious engineering Company delivering CX solutions that scale.

We specialise in the best digital commerce technologies, to enable our customers to grow, personalise and build a compelling online Customer Experience.

We are energised by deeply understanding the problems that our customers face and taking an engineering yet unique approach in fixing them.

Our Team has successfully completed a number of extensive commerce implementation projects for our customer within Retail, Wholesale, Grocery, Manufacturing, Food & Beverage & Travel.

Portaltech Reply is part of Reply, a decentralized network of specialised companies.

At Reply, we help you turn your vision into reality: we combine our strategic and creative approach with today’s cutting-edge technologies to start making things happen from day one.

Strategy – Creativity – Technology are the three assets that can be found at the core of every Reply project. It is by letting them enrich and bolster each other that we bring actionable solutions to a wide range of industries and topics.

That’s how we make innovation happen.

 

Publicis Media – Publicis Commerce Practice

At Publicis Commerce we don’t just navigate the eCommerce landscape, we pioneer it. Here, commerce isn’t just a digital channel or a niche skillset—it’s a vibrant journey brimming with opportunities for transformation. We’re firm believers that sustained success in eCommerce requires a fusion of diverse expertise, transcending the boundaries of traditional agency roles.

We have proven success in delivering winning outcomes for big brands across multiple industry verticals. Our strategic technology investments enable us to build industry-first solutions that aren’t just accessories; they’re the beating heart of our approach, ensuring that commerce is not just a department but a driving force throughout our organisation.

Yet, it’s not just about the tools; it’s about the mindset that drives their use. We don’t settle for the status quo; we thrive on innovation. Our commitment to growth is evident in our relentless pursuit of excellence in commerce and retail media. We’re not content with simply meeting industry standards; we’re dedicated to surpassing them. This mindset permeates our culture, fostering a dynamic environment where innovation flourishes, and boundaries are constantly pushed.

 

ShoppingIQ

ShoppingIQ specialises in full-service eCommerce solutions powered by proprietary real-time creative and incremental consumer targeting technology on platforms such as Google Shopping and Meta. Dedicated to achieving exceptional results for retailers like Mamas & Papas, we integrate research, creative excellence, and advanced targeting technology to enhance product performance. For instance, we boosted ad campaign metrics with a 35% increase in Click-Through Rates (CTR) and a 42% rise in conversion rates, elevating the featured product to a top 20 seller on their website.

Our approach began with thorough research using advanced tools to uncover key consumer insights and address specific pain points of new parents. This allowed us to carefully craft tailored ad content that stood out in competitive spaces like Google Shopping via emotionally compelling visuals. Moreover, our proprietary technology included real-time stock and incremental consumer targeting, ensuring ad spends focused solely on available products and reached the right audience segments. This strategic approach avoided ad spend wastage, contrasting sharply with industry norms where 95% of retailers neglected real-time stock targeting (resulting in thousands of pounds of ad spend directed to out-of-stock products).

 

Unified

Unified is a full-service e-commerce agency specialising in strategic planning, innovative design, robust development, and data-driven marketing solutions. They have long-standing and highly successful relationships with clients such as Boodles, The Conran Shop, and Tom Dixon, boasting an impressive 96% client retention rate. Their platform-agnostic approach, leveraging Magento/Adobe Commerce and Shopify, has made them a preferred agency for platform migration and long-term growth, particularly in the luxury and B2B sectors.

Their approach to client success involves collaborative goal setting, where they use key data insights to set actionable KPIs, and tailored initiatives that align with business goals. Unified prioritise agility, adapting their strategies to market shifts, new technologies, and evolving client needs. Their comprehensive discovery and scoping process ensures a thorough understanding of clients’ industries and objectives, leading to data-driven strategies.

They add value through innovation, maintaining a dedicated R&D function and an updated knowledge hub. Their growth-first client services department, supported by a dedicated delivery team and digital marketing growth council, ensures proactive guidance and strategic solutions. They also integrate cutting-edge technology solutions from partners like Hyva, Klaviyo, Nosto, Akeneo, and Brightpearl, and invest heavily in continuous education and training to stay ahead of industry trends.

 

Visualsoft

Visualsoft is a full service eCommerce agency in every sense of the word, covering every avenue of eCommerce capabilities a retailer could need across both platform and marketing services.Visualsoft is comprised of 310 UK based personnel across 4 offices (Stockton HQ, Newcastle, Manchester & London), representing over 1,000 retail brands across both platform and marketing services.

The whole approach of the business is centred around delivering an exceptional customer experience, in order to add value at every touchpoint of their interactions with the agency, and we have been successfully serving ambitious retailers since 1998.

 

Williams Commerce

Williams Commerce is an award-winning full-service ecommerce agency that builds, optimises and grows ecommerce brands. We have over 15 years of experience in solving complex problems through technology. Our capabilities extend beyond ecommerce allowing us to support customers through the entire ecommerce journey from ecommerce consultancy and strategy to website development, UX and UI, digital marketing and systems integrations. We have partner status with major ecommerce platforms Adobe Commerce, BigCommerce and Shopify. Above all, we pride ourselves on being platform agnostic and aligning solutions that fit our clients’ needs.

With a growing team of over 70 certified professionals, we support a vast portfolio of leading B2B and B2C organisations spanning several sectors including food & beverage, fashion, and arts & culture. In 2023, we also joined the Brandwidth group, a renowned group of global agencies working with major brands allowing us to benefit from a network of specialist expertise in ecommerce and beyond.

Williams Commerce is more than an agency but a dedicated partner. Our data-centric approach, unique and extensive internal reporting capabilities coupled with the talent of our people enables us to accelerate online growth for our clients.

Face the Future & Customer First Digital – #FTFONTHEROAD – Breaking Down the Barriers of Digital

When entering tougher economic times, many brands reduce or maintain investment levels, focussing on short term lower funnel channels. Face the Future (FTF) and Customer First Digital (CFD) agreed in strategy planning that we continue investing in the long-term business growth, with a unique multi channel marketing campaign. Without store presence, the ability to connect with prospective new/existing customers is extremely low (limited to skincare advisors speaking to customers by phone). As a result, #FTFONTHEROAD was created.

This campaign was a resounding success, with metrics across the funnel all being positively impacted, from brand awareness and consideration to trackable sales. The positive feedback from our existing community and new customers who had never heard of Face the Future prior to the event was also nothing short of phenomenal. The support from the brands participating was also priceless.

As a result, the principles of #FTFONTHEROAD is now a regular fixture in our annual campaign planning, taking the learnings from our debut campaign, with the team creating another unique experiential event in 2024.

 

Fairfax & Favor – Fairfax & Favor in support of Breast Cancer Now

For the last 9 years, Fairfax & Favor has been a proud supporter of Breast Cancer Now, releasing a new collection every year in support of the charity, and donating 100% of profits made from special-edition pieces to support the cause. With collections including multiple luxury items, such as a re-design of the brand’s signature Regina style boot in a limited-edition pink colourway, the pieces have proved extremely popular with their loyal customers, selling out just days after going on sale. Breast Cancer Now is a cause that’s particularly close to the hearts of the founders, reflected by the fact that Fairfax & Favor has donated over half a million pounds to the charity over the years, greatly helping to support those in need.

Fairfax & Favor’s annual multichannel marketing campaign for Breast Cancer Now spans print, digital press and social media. With a key objective of maximising donations and awareness, the Fairfax & Favor team took great care to carefully manage the campaign in a way that’s true and authentic to the brand, engaging press and influencers to amplify its key messaging.

 

instantprint – Books Designed to Make Our Customers Look Exceptional 

instantprint, is the largest UK-based online printer helping over 1 million businesses grow with high-quality, sustainable print. Its aim is to make print accessible to businesses of all sizes, with its key lines including next-day flyers and business cards as well as large format products such as banners and posters. Instead of having to go through a traditional print shop, where many marketers and business owners would have to battle through complex jargon, the online process at instantprint gives them full control over sourcing exactly what they need for their business’s success.

In early 2024, instantprint embarked on enhancing its book printing capabilities following customer feedback. The launch of a new bookbinding division focuses on simplifying the print-buying journey and ensuring exceptional quality. Backed by nearly six decades of expertise and significant investments in advanced printing technology, instantprint aimed to elevate customer projects with unparalleled craftsmanship.

To achieve their goals and raise awareness of their superior book printing, instantprint launched a Multi-Channel Marketing Campaign focused on books.

 

Intuit Mailchimp – Email is Dead

The Design Museum and Intuit Mailchimp’s exhibit, Email is Dead, was a free, interactive exploration of email’s impact beyond communication. This immersive experience, created by Mailchimp’s Wink and Something Special Studios, delved into email’s history and future, sparking conversations about communication’s evolution.

Email is Dead invited visitors to consider email’s look, feel, sound, and even smell, capturing its full sensory experience. It went beyond a mere tool, shaping work, relationships, cultures, and economies. Despite debates on its relevance, email remained businesses’ primary communication tool, used by over four billion people. 87% of marketing leaders considered it critical to success.

The exhibition showcased email’s design evolution, proving its cultural relevance and enduring functionality. From its 1970s beginnings to envisioning 2070, Email is Dead took visitors on an engaging journey. It sparked dialogue on the ever-changing communication landscape and the future of this ubiquitous technology.

 

Lucky Saint – Dry January Campaign

9 million UK adults were due to join in for Dry January in 2024, so non-alcoholic beer brand, Lucky Saint, knew it was their moment to shine. They chose January to run a big-scale multi-channel campaign, rooted in the insight it’s is a time of temptations for many. With the customers at home to escape the cold, and competition for media space low, it was the perfect time for Lucky Saint to drive their target audience to shop online.

Partnering with Alcohol Change UK to be The Official Beer of Dry January, Lucky Saint stepped in to be your Dry Jan Saviour, there at every moment you needed a refreshing, great-tasting beer, without the alcohol.

 

Moonpig – Entry into the Australian market

Moonpig’s Father’s Day campaign, targeting Millennial Mums in Melbourne to support Moonpig’s expansion into the Australian market. The campaign leveraged a multi-channel approach, including influencers, OOH, direct mail, website takeovers and radio to achieve its goals. A key challenge was explaining the concept of online greeting cards in a market used to buying offline. Influencers were instrumental in overcoming this hurdle by showcasing the ease and emotional impact of buying cards online from Moonpig. The campaign resulted in a significant uplift in new customer acquisition, brand demand, and sales. This campaign now serves as a valuable playbook for Moonpig’s marketing efforts in new markets.

 

Tellus – End of Year Campaign

We partnered with Tellus, a Fintech app, achieving a +186% AUM increase in 8 weeks via multi-channel marketing across Email, SMS, In-App and Push messaging. Our CRM expertise helped to bridge communication gaps, boosting engagement and ROI.

Key support areas included managing Iterable, campaign creation, and optimising customer journeys. Four end-of-year promotions, such as the ‘3-Month Vault Limited Time Rate’ and ‘Hit Your Target,’ drove significant AUM growth. The 3-month Vault promotion alone saw a +50.85% increase in new AUM.

With meticulous campaign crafting, we achieved a total +50.4% AUM increase over 8 weeks, and a participation spike of nearly 99% in our promotions campaign. Our efforts maintained steady open/click rates, avoiding communication fatigue and resulted in the most impactful campaign Tellus has ever coordinated.

Attentive – How Claire’s Turned SMS Into a Top Global Revenue Channel

Claire’s implemented a personalized SMS marketing strategy using the Attentive platform, overcoming complex data rules and effectively engaging both parents and teens with relevant content, leading to substantial returns on investment in multiple regions. With Attentive’s tools, Claire’s managed their SMS campaigns across international markets with ease, tailoring messages to meet cultural relevance while adhering to child data protection regulations. This approach resulted in high click-through rates – on average 20% in the US and 32% in the UK – demonstrating the effectiveness of this owned channel.

 

DOOFINDER – Product Recommendations

Doofinder’s product recommendations give users an overview of products related to their search, making their journey easier, shortening the purchase process, and improving their experience, which leads to higher sales.

The system uses AI to show personalized and relevant recommendations based on the product the user is currently viewing, thanks to contextual rules and filters. It also utilizes real-time data, enriched with recent searches and visitor behavior on the eCommerce site, to display the most relevant products.

This significant advancement will help any eCommerce manager improve processes and boost sales, fully meeting their customers’ needs.

 

Dynamic Yield by Mastercard – Electrolux’s Global Personalisation Triumph

Electrolux, one of the world’s largest and most recognisable home appliances manufacturers renowned for its six iconic brands, embarked on a personalisation journey to connect authentically with a diverse global audience. This transformational initiative was made possible through the implementation of Dynamic Yield’s Experience OS.

Electrolux observed notable enhancements in revenue and sales metrics. D2C revenue increased by 16%, and users who engaged with personalised experiences generated an impressive 16% more revenue compared to others. Additionally, a personalised delivery estimate campaign resulted in an 8% revenue uplift in the UK. Notably, the Italian region experienced a significant 70% increase in phone sales compared to previous months.

This entry demonstrates Electrolux and Dynamic Yield’s strategic approach to overcoming challenges, executing successful personalisation campaigns, and achieving unprecedented global success.

 

Salesfire – Delivering data-powered personalisation for LD Mountain Centre

Salesfire offers cutting-edge, data-driven conversion tools that help online retailers provide tailored, engaging interactions that cater specifically to the needs of modern consumers.

LD Mountain Centre joined forces with Salesfire to revolutionise its personalisation strategy and enhance user engagement. Utilising Salesfire’s advanced data-capture technology, LD Mountain Centre was able to collect extensive customer data, essential for powering personalised marketing communications.

This technology serves as the foundation of Salesfire’s personalisation engine, which supports LD Mountain Centre in developing and executing targeted campaigns based on robust first-party customer insights.

 

SEEN – Your Personalized Nespresso Anniversary

STANDING OUT IN A SATURATED LOYALTY MARKET

Nespresso Greece faced the challenge of elevating customer loyalty in a competitive market where consumers are exposed to numerous loyalty programs.

The goal was to develop a distinctive way to communicate that not only retained customers. It also needed to deepen and celebrate each members’ personal connection with the Nespresso brand.

CELEBRATING MEMBER ANNIVERSARIES WITH DATA-DRIVEN VIDEO

To address this challenge, Nespresso Greece worked together with SEEN to implement a personalized video campaign that celebrated each individual’s relationship with the brand. The videos utilized a variety of customer data points to ensure that each member received their a unique and engaging video:

– Personal greetings and membership milestones ‍
– Product preferences
– Personalized recommendations and promotions

RESULTS

Nespresso achieved a 92% view rate, and the videos were viewed an average of three times. Compared against internal benchmarks it was also shown that this year-in-review campaign netted a 24%-points higher open rate, and 10%-points higher conversion rate on the promotion compared to non-video emails.

 

XCM – Delivering Frasers Group a Recommendations Platform at Scale

XCM, in partnership with powerhouse retailer Frasers Group, transformed the customer experience across the latter’s brand portfolio with a data-driven personalisation strategy. Utilising our Horizon Customer Data Platform (CDP), XCM unified a vast range of customer data sources into a real time Single Customer View, enabling the creation of highly relevant product recommendations and personalised content.

Our core focus as a collective team has centred on how to build, adopt, and optimise AI-driven decision intelligence models, powering customer journeys. Frasers Group recognised that this is paramount to support their mission of customer-centricity, providing customers with a feeling the business ‘knows’ them, consistently learning from their responses and enabling communications to be tailored to their individual preferences.

The core component driving personalisation across a variety of marketing channels, is a custom-built Product Recommender model. The generative AI model factors in a complex suite of rules to consistently learn and process a customer’s behaviour transactions and preferences.

This resulted in a significant uplift in key metrics, including Frasers Group brand, House of Fraser:

– 16% increase in click-thru rate
– 18% increase in conversion rate
– 35% increase in revenue per user
– 10% drop in bounce rate

BM Steel – Iconography

BM Steel Group, are a leading player in their sector – part of the Japanese company Marubeni Itochu Steel.

They focus on stocking and distributing quality structural steel products, accessories, components and associated services to a range of construction professionals, architects, specifiers and in some instances the general public.

BM Steel recruited an experienced retail eCommerce Manager in 2022 with high expectations and plans to drive future B2B eCommerce initiatives.

 

Heineken UK – Eazle.co.uk

Eazle is B2B solution for pubs across the UK trading directly with Heineken. We work with some of the biggest partners in the drinks industry to supply drinks of all categories and aim to make business easy with every interaction, continuously improving customer promoter metrics year on year.

Our team of product owners, developers and e-commerce specialists all strive to make data led and customer centric decisions to improve the user experience day to day.

We use advanced tech to make personalised recommendations on products we know will help our customers attract more customers and sell more beer and cider as well as provide out of stock alternatives to ensure the fridges and cellars are fully stocked no matter what.

The pub industry has been hit hard in recent years. Eazle is so much more than a basic ordering portal, we aim to improve the lives of our hardworking publicans by continuously finding ways to innovate and simplify to Make Business Easy every single day and will carry this ethos in to our innovations to support a thriving sustainable pub industry for many years to come.

 

Juno Ecommerce – Additional Lengths

Remi Cachet, a leader in premium human hair extensions, partnered with Juno to launch its cutting-edge B2B website, tailored for trade professionals. Remi Cachet prioritises user experience, offering exclusive trade discounts on its high-quality products. The website excels in intuitive navigation, rich product information, and efficient checkout processes, enhancing the user journey.

Innovative offerings, including patented Ultra Tips and dedicated support, underscore Remi Cachet’s commitment to client success. Strategic partnerships with Klaviyo and Shopify Plus optimise marketing and transactional efficiency, propelling Remi Cachet’s growth and customer satisfaction.

Through a focused B2B approach and innovative solutions, Remi Cachet solidifies its position as the go-to destination for premium haircare solutions in the industry.
Its B2B website distinguishes itself with exclusive discounts, highest quality human hair, and dedicated support. Innovative products like Ultra Tips and business support resources further enhance its appeal.

Its strategic partnerships optimise marketing and transactional processes. With a seamless online experience and a commitment to excellence, Remi Cachet surpasses competitors, making it the top choice for trade professionals in the UK.

 

KCS Education – The Pixel

The Pixel is delighted to submit KCS Education as an entry to the eCommerce Awards – Best B2B category. Working with KCS for the past 18 months, The Pixel has undertaken a number of milestone initiatives with KCS to help them to reach their overarching business goals of becoming a digital first brand, enhancing their B2B customer experience and improving their conversion rate.

The Pixel and KCS have been working to identify key friction points for B2B customers as they navigate the KCS site and implementing strategies to improve the overall customer experience, to reach the objective of increasing Revenue, Repeat Purchase Rate and Average Order Value.

The website has been the driving force for a number of changes within the business that has seen them transform their ERP system, improve their punchout integration to allow for easier order management via customers eProcurement systems, as well as improving product discovery through the introduction of Adobe Live Search.

 

Master of Malt Trade

Master of Malt Trade is recognised as one of the leading specialist drinks wholesale e-Commerce sites in the UK. We aim to go above and beyond what is expected; our industry is constantly changing, so we must be able to rapidly evolve our offering and service to meet customer needs.

Through 2023 our homepage and much of the site was revamped in response to customer learnings. Hospitality is ultimately about people, so our focus is on storytelling in a human way, replicating stories across all digital touch points, from email outreach to social media, to our homepage and banner click-throughs.

Our approach of delivering ‘unexpected delight’ has supported strong sales growth of 48% YoY in 2023, off a significant base.

Working across the industry, we’ve had exposure to what has been a rough number of years, with Brexit and Covid taking their toll on everything. Master of Malt Trade has focused on responding to these challenges by offering flexibility, simplicity and responsiveness to embody forward thinking trading. We work hard to support our beloved industry even when it feels like the political agenda is against us.

 

Personal Homecare Pharmacy

Personal Homecare Pharmacy (PHP) is at the forefront of redefining clinical homecare in the UK – integrating advanced e-commerce technologies into our service delivery to enhance efficiency and patient care. We collaborate extensively with B2B partners, including NHS hospitals, integrated care boards, pharmaceutical manufacturers, and partners such as Apodi – improving service delivery directly to patients’ homes and ensuring continuity of care.

Our digital-first approach, utilising the Magento 2 open-source platform, has transformed our interaction with clients and the management of prescriptions – setting new standards for operational efficiency in clinical homecare. This transition from traditional processes to a robust digital ecosystem has streamlined patient care management, allowing real-time updates and interactions that significantly reduce error rates and enhance patient safety.

PHP’s innovative digital solutions have also significantly increased patient registrations – without affecting customer service response times – demonstrating our system’s scalability and efficiency. We have been recognised through appointments to several high-value NHS pharmaceutical framework contracts – underscoring the trust and reliability that we have established with our stakeholders.

Our commitment to continuous improvement in clinical homecare positions PHP as a leader in the healthcare sector and ready to meet the evolving needs of our patients and partners.

 

Toolstream 

Toolstream’s e-commerce site exemplifies exceptional customer-centric design, innovative features, and a commitment to continuous improvement. Notably, the fully integrated loyalty scheme and unified 360-degree customer service experience through Zendesk stand out as key innovations. The loyalty scheme allows customers to collect points based on order history and redeem rewards, significantly boosting customer engagement and satisfaction. Additionally, the Zendesk integration unifies customer interactions across all channels, providing a seamless customer service experience and efficient resolution of inquiries and returns.

As a leading B2B tool distributor based in Yeovil, South Somerset, Toolstream supplies a wide array of market-leading hand tools, power tools, and premium workwear to retailers worldwide. With a mission to simplify business operations by delivering high-quality products quickly and at competitive prices, Toolstream embarked on a significant digital transformation journey in partnership with Columbus. The transition to the Optimizely platform has significantly enhanced Toolstream’s e-commerce capabilities, resulting in a scalable, user-friendly, and data-integrated platform.

Toolstream has seen remarkable improvements: a significant increase in product page views, mobile traffic, conversion rates, and a marked reduction in customer support tickets, reflecting improved customer satisfaction. Toolstream’s transformation showcases its ability to meet and exceed customer expectations, positioning itself as a leader in the B2B sector.
B92

 

Unified – Fixfast

Fixfast’s B2B ecommerce site is a leader in the building and construction industry. It has revolutionised this industry since its launch in November 2023 thanks to its robust usability. This is highlighted by its transparency, accuracy and ease of access to safety-critical product information. This is backed up by a comprehensive Skills Hub for educational purposes, and a state-of-the-art PIM system ensuring accuracy and compliance under stringent safety laws.

Innovative technologies such as Hyvä for enhanced performance, Storyblok CMS for agile content management, and Akeneo PIM for real-time data accuracy, along with strategic partnerships like NBS integration, collectively boost the website’s efficiency and accessibility. These efforts culminate in a user-centric, intuitive experience that supports informed purchasing decisions and aligns with current building safety regulations. Fixfast’s commitment to improving industry standards through digital innovation positions its eCommerce site as a frontrunner for the “Best B2B Website of the Year,” setting new benchmarks for safety, transparency, and customer engagement in the digital realm.

blubolt – Green People

Already enjoying stability and conversions on Shopify Plus, Green People wanted to access new features and functionality via Shopify’s Online Store 2.0 as well as increase site speed. The brand also wanted a fresh, contemporary design to complement its story and unique selling points.

As such, blubolt delivered a contemporary, minimalist theme design to elevate the brand. In order to build consumer trust in the effectiveness of Green People’s products, we also took care to clearly highlight product benefits on the PDP with a bespoke product details tabbing section. Another key priority for the brand was the mini cart design, specifically delivering unique functionality to give customers more benefits.

We also delivered a raft of new features and functionality to Green People. For example, we expanded the brand’s global reach by implementing Shopify Markets, added gift-with-purchase functionality, delivered a new high-performing checkout, and implemented Videowise to help improve speed on pages with “How-to” videos as well as shoppable UGC content. We also worked with Octane AI to create the bespoke skincare routine finder and Nosto to enable shoppers to purchase all items in their custom routine as a bundle.

 

Bulk – The Pixel

Bulk’s website utilises the Adobe Commerce platform and Bulk’s decision to embrace Adobe solutions was signposted by a clear set of goals: to drive sales, penetrate new markets, and offer an unparalleled digital customer experience.The technology investment from Bulk has cemented Bulk’s position as a leader in active nutrition.

The Pixel and Bulk have built a website that has the ability to deal with peak sale periods, delivered a unique and engaging user experience and was future-proofed for growth. Things that are important to Bulk and their customers and what the Bulk website delivers is a compelling customer experience, simplicity of product decision-making, ease and speed of ordering process, flexible Deliveries and Returns.

Key projects over the last 12 months include improved UX, PIM implementation, PUDO integration, Bulk Boost and rigorous testing ahead of peak sales period.

 

Harts of Stur

Harts of Stur is a fourth generation, family-owned company based in North Dorset with an ecommerce website that specialises predominantly in kitchenware and cookware, but which has also recently expanded into the fashion and homewares sectors to offer a greater choice to the consumer. Our online journey began back in 1995 when we created one of the first transactional websites. Since then, our website has grown a lot. Now, we proudly offer over 30,000 products from more than 250 brands.

Our website stands out in the competitive landscape through its commitment to essential elements such as fast page loading, intuitive navigation, and mobile optimisation. Beyond these foundational attributes, numerous features contribute to the unique appeal of our platform.

Our aim is to provide an easy, friendly and positive shopping experience for all customers. This is achieved through listening to user feedback, running tests on the site and making improvements as a result.

 

Iceland

Following the explosion in online growth due to Covid, the Iceland team have worked hard since to continue driving sales and turn the “spike” into an uplift. Now, with the cost of living crisis, the team have refocussed their efforts into doing the right thing for customers, and working to help them as much as possible.

 

Juno Ecommerce – ICONIC London

ICONIC London, a trailblazer in the beauty industry, partnered with Juno to enhance its B2C website, showcasing its globally acclaimed GLOW-giving products.

By redesigning ICONIC London’s core web pages and implementing a new customer journey and hierarchy, we optimised the way in which their customers browse and buy.

With a 51% year-on-year sales surge, ICONIC London’s website experienced growth in both the UK and US markets. Strategic innovations, including revamped customer journeys, innovative features like bundles, and seamless Shopify 2.0 integration, enhance user experience and drive conversions.

Leveraging partnerships with Shopify and Yotpo, ICONIC London delivers a seamless, responsive digital experience and implements a successful loyalty and rewards program, boasting over 25,000 reviews and a 533% higher repeat purchase rate.

Juno’s holistic approach, combining customer-centric design and strategic optimisation, solidifies ICONIC London’s position as a premier destination for beauty enthusiasts worldwide. Through strategic partnerships and innovative solutions, ICONIC London’s B2C website stands as a testament to Juno’s commitment to excellence and client success.

ICONIC London’s ecommerce website excels with its customer-centric design, innovative marketing, and strategic partnerships with Shopify and Yotpo. Impressive growth metrics and continuous improvement demonstrate its superiority, making it a standout contender for the award.

 

MUJI Europe

MUJI embarked on a replatforming journey to modernise its ecommerce infrastructure. Dissatisfied with their bespoke system’s inability to keep up with industry standards, MUJI sought a future-proof solution that offered scalability and reliability. They chose BigCommerce for its agility, robustness, and cost efficiency.

Four key criteria guided MUJI’s decision: rapid feature deployment, future-proofing, efficient management of multiple webstores, and cost-effectiveness. Partnering with GPMD as their agency, they migrated to BigCommerce, focusing on building highly scalable websites tailored to five European markets. Integrations with Adyen, Paypal, Klevu, ShipperHQ, and Klaviyo were implemented to optimise international payments, search, shipping, and email.

User experience was paramount, with GPMD designing interfaces that maintained MUJI’s brand essence while enhancing usability.

Leveraging BigCommerce’s Open SaaS platform, MUJI capitalised on features like StagingPro and Multi-Storefront to streamline operations across markets. The platform’s customisability, scalability, and extensive API ecosystem proved advantageous, allowing for rapid deployment of third-party plugins to enhance features and user experience.

By restructuring webstores into five instances for key European markets, MUJI ensured localised experiences while maintaining scalability for future expansion. The phased launch was successful, resulting in positive traffic and conversion rates since its launch.

 

Rainy City Agency – MKI MIYUKI ZOKU

Rainy City Agency is a pioneer in the eCommerce industry, known for our innovative approach and exceptional client outcomes. Founded in 2017, we are Europe’s first female-founded Shopify Plus partner, with a diverse team of experts dedicated to redefining digital commerce. Our bespoke strategies have helped propel over 600 brands to success, generating significant revenues and fostering long-term partnerships.

Our collaboration with MKI exemplifies our commitment to elevating brand experiences. We’ve transformed their online presence with a user-centric design, intuitive navigation, and personalised features that resonate with their audience. This has led to increased engagement, customer satisfaction, and sales conversions, solidifying MKI’s position in the menswear market.

RCA’s dedication to client success is unwavering. We believe in creating not just websites, but immersive digital journeys that captivate and convert. Our work stands as a testament to our expertise, making us a deserving contender for the ‘Best B2C Website of the Year’ award.

 

Tesco Mobile by SQLI

Tesco Mobile, a joint venture between Tesco Stores Plc and Telefonica UK, embarked on a digital transformation journey to revamp its technology platforms and enhance customer experience. Under the leadership of CTO Sally Marriot, the company aimed to address challenges posed by an aging in-house eCommerce system and disjointed channels. Partnering with SQLI and Adobe, they implemented a solution based on Adobe Commerce, Experience Manager, and Analytics, resulting in a sophisticated omnichannel approach across 500 physical outlets, digital, and telesales channels.

The transformation yielded impressive results, with Tesco Mobile experiencing substantial growth in customer acquisition and market share. In 2023 alone, they gained over 200,000 new pay-monthly customers, achieving a 12% growth in market share and improving customer churn rates. The introduction of the new eCommerce platform saw online sales grow from less than 20% to over 30%, surpassing initial targets. Tesco Mobile also maintained its position as the UK’s largest Mobile Virtual Network Operator.

Tesco Mobile’s innovative approach and relentless pursuit of digital excellence have propelled its success. Despite challenges posed by the global pandemic, Tesco Mobile’s commitment to delivering exceptional value and award-winning service remains unwavering, cementing its position as a leader in the telecommunications industry.

 

White Stuff

White Stuff, established in 1985, underwent a digital transformation post-Covid-19, prioritising its online presence to meet evolving customer expectations. With limited ecommerce capabilities hindering agility, White Stuff sought to revamp its tech stack.

Leveraging BigCommerce as the backbone of its back-end commerce engine, and partnering with Apply Digital, Vue Storefront, Amplience, Akeneo, and Constructor, this collaboration led to a seamless launch in seven months, five months ahead of schedule. Post-implementation, White Stuff witnessed significant improvements: an 85% increase in site speed, 100% increase in mobile speed, 37% improvement in conversion rate, and 26% increase in per-session value.

The successful launch resulted in zero calls to White Stuff’s call centre, despite the scale of the site switch, impressing key stakeholders. With newfound agility, White Stuff swiftly executed marketing efforts, focusing on flexibility, speed, and scalability. The project underscores the brand’s commitment to meeting customer needs, powered by the robust capabilities of BigCommerce and its partner ecosystem.

Farrow & Ball

Farrow & Ball, the iconic British brand renowned for its heritage-rich paints and wallpapers, embraced a digital transformation that would enhance its customer experience to match the high standards of its products and brand.

The redesigned user experience (UX) centred around simplifying the customer journey from inspiration to transaction, integrating innovative features to help at key points of the purchase journey from initial exploration through to sale.

The UX project had a comprehensive audit of the existing digital touchpoints, closely examining how customers interacted with the website and identifying critical pain points. With intensive collaboration between Farrow & Ball and The Pixel, we adopted an agile development approach, allowing for rapid prototyping and iterative testing.

Key improvements and innovations were a simplified eCommerce interface with an overhaul of the product detail pages (PDPs), a mobile-friendly design and a two-step “Find the right finish” tool to simplify the complexity of finding the right finish.

Innovative features like a Paint Calculator, personalised content delivery based on user behaviour, and an intuitive sample purchasing process were added to improve the customer experience.

 

Fixtuur

Modular Sofa Builder from Fixtuur completely transforms the online sofa shopping experience, making the daunting task of building, styling and buying modular sofas a breeze. Taking inspiration from user-friendly video games, our intuitive tool empowers customers to effortlessly design their perfect sofa. With features like real-time fabric selection, augmented reality, and precise dimensions, we’ve crafted a seamless shopping journey that instils confidence in our customers’ purchase decisions. Despite the challenges of developing web-based 3D software, our tool rises above industry standards in performance and engagement. We measure success through meaningful interactions with 3D models, the ability to visualise items in a room, and conversion rates at checkout. Modular Sofa Builder not only enriches the customer’s journey but also provides invaluable support to retailers, making it an essential asset for any online modular sofa seller.

 

instantprint

Our mission? Simplify the online print buying process to save businesses both time and money.

We listened closely to our customers, ensuring our new page caters to all – from beginners to experts.

We provided extensive print info for beginners, streamlined the process for experts, and added helpful question mark icons for guidance. Collaborating closely with our team and customers, we refined our product page to perfection, incorporating valuable feedback and research insights.

The introduction of our Product Builder, born from focus group sessions, allows users to visualise their print selections accurately. Overcoming challenges in web system design, we now offer over 10,000 high-quality images without compromising site speed.

Notably, our improved price grid UI highlights selected prices and quietly introduces custom quantities, balancing customer demands with production efficiency. Customer feedback has been instrumental in our journey, leading to increased conversion rates and glowing reviews.

A special moment arose when Nathan, a key contributor in focus group meetings, transitioned from the Studio team to an eCommerce role. Our dedication to personalised product images sets us apart from our competition, making print buying at instantprint a truly unique and hassle-free experience.

 

Juno Ecommerce – Additional Lengths

Juno, a Shopify Plus agency, pioneers exceptional B2C UX in ecommerce. Guided by Baymard Institute insights, our approach blends user-centric design with innovative personalisation and responsive, high-speed performance.

Leveraging our own Core Framework, we craft bespoke Shopify themes, optimising for SEO, speed, and brand uniqueness. Our CX practice yields strong results; ICONIC London saw a 10% increase in organic traffic and a 7.4% conversion boost. Oneskee experienced a 53% rise in UK organic traffic and a 3,550% EU site conversion surge. Additional Lengths achieved a 39% monthly growth and a 5% increase in average order value.

At Juno, we transform ecommerce, delivering tangible growth and elevating customer experiences.

 

Juno Ecommerce – Oneskee

Juno, a Shopify Plus agency, pioneers exceptional B2C UX in ecommerce. Guided by Baymard Institute insights, our approach blends user-centric design with innovative personalisation and responsive, high-speed performance.

Leveraging our own Core Framework, we craft bespoke Shopify themes, optimising for SEO, speed, and brand uniqueness. Our CX practice yields strong results; ICONIC London saw a 10% increase in organic traffic and a 7.4% conversion boost. Oneskee experienced a 53% rise in UK organic traffic and a 3,550% EU site conversion surge. Additional Lengths achieved a 39% monthly growth and a 5% increase in average order value.

At Juno, we transform ecommerce, delivering tangible growth and elevating customer experiences.

 

LeMieux

Having won Best UX in Ecommerce last year in these awards, we figured, the only way was up! Working closely with the LeMieux team, we have created a truly revolutionary UX for customers, honing in on personalisation to the highest degree. Now, customers have the freedom to not only discover the perfect colour coordination for themselves and their horse breed but also to construct their entire outfit seamlessly through our powerful visualiser technology. Extending this feature to our Toy Pony collection, we’ve made the interactive styling process accessible to children, allowing them to fashion their dream toy ponies from the saddle to grooming kits with ease and excitement.

Here is what LeMieux had to say about working with us this year: There is no better way of describing working with Tom & Co than “Team”. As an ambitious and fast-growing brand, we were looking for an agency that aligned with our values and appreciated our immense aspirations and we have certainly got that. As a small team, the support that Tom & Co have provided has been invaluable and their professional, efficient, and approachable way of working has been a key part of our success as a partnership.

We think LeMieux is a real ‘front-runner,’ we hope we have convinced you where to hedge your bets. View Video

Brompton Bike Hire – Absolute Design

Brompton Bike Hire, in partnership with Absolute Design, have reimagined urban mobility with a strategic cross-border expansion of its app, leveraging the 2024 Paris Olympics as a launchpad. The app, now supporting multiple languages and currencies, underwent a complete technological overhaul for optimal performance and global scalability.

Key features of this cross-border strategy include:
– Paris Olympics launch: Capitalising on the event’s focus on sustainability and the need for convenient transportation options.
– Multi-language and currency support: Ensuring a seamless user experience for a diverse international audience.
– Technological modernisation: Upgrading to the latest framework and server environment for enhanced security, performance, and scalability.
– Local market integration: Partnering with Parisian dealers to foster long-term growth and understanding of the local market.

This strategic rollout not only meets the growing demand for sustainable transportation but also positions Brompton Bike Hire as a global leader in urban mobility. The modernised app is poised to drive increased customer acquisition, enhance user experience, and contribute to a greener future for cities worldwide.

 

Early Rider

Early Rider’s cross-border strategy aimed to expand beyond their core UK market into Germany, USA, and Switzerland, maintaining a 6X return on ad spend (ROAS) across all regions. Their approach involved tailored campaigns for each market, including region-specific creative, targeted search terms, dynamic campaign setups based on stock levels, and tailored ads highlighting best sellers. The objectives were not only to maintain the 6X ROAS but also to increase revenue compared to 2022.

In 2023, the results exceeded expectations:
– Revenue from PPC increased by 121%
– ROAS on PPC improved by 60%
– Traffic from PPC increased by 69%
– Revenue from Paid Social increased by 131%
– ROAS on Paid Social increased by 51%
– Traffic from Paid Social increased by 59%

Customer feedback highlighted the importance of the Google Ads strategy in purchase decisions. Early Rider’s CEO praised the significant improvements in digital marketing performance.

The project’s success not only met but exceeded objectives, with the client often selling out in multiple regions. The collaborative relationship between Early Rider and BFG fostered a determination to excel, with a focus on cracking the US market in 2024. This dedication, combined with a passion for promoting adventurous childhoods, distinguishes their cross-border rollout as award-worthy.

 

Pertemba Global

Pertemba is a single-service solution for brands and retailers looking to grow their online sales presence by selling internationally. Offering a seamless route to an ever-expanding portfolio of online marketplaces, Pertemba removes the complexities of selling into markets across Europe, America, Asia and beyond – accelerating global brand awareness and customer reach.

We partner directly with suppliers and distributors, utilising our unique wholesale-hybrid model to take their product catalogues and list them on 130 online marketplaces worldwide, allowing them to expand beyond their existing borders. Using our 15+ years’ of experience, custom-built technologies and extensive industry connections we make expansion easy, whilst offering customers worldwide access to new products.

Using a single ‘Pertemba’ account on each marketplace, we handle all the heavy lifting associated with selling on each marketplace, removing almost all barriers to entry.

We offer our partners a fully customisable integration solution, ensuring a hassle-free onboarding process tailored to their needs. Using our expert team and a network of bespoke, in-house systems, we enrich, optimise and translate product data to make it best suit the target market.

While many businesses offer integrations into marketplaces, Pertemba is unmatched in its single-service solution offering.

 

Portaltech Reply

Multi Country delivery of a composable storefront solution.

Aim of the project was to provide the Client with a brand new storefront solution, completely decoupled from their backend logic and most of all composable. On top of that, another key part of the delivery was the enablement of the Progressive Web App experience so to add an even more tailored channel for the customer base.

The team successfully delivered the E2E project, maintaining full functional parity, for 11 multi-language, multi-country websites across the globe in a fairly reduced timeframe compared to the typical same-size implementations.

 

SheerID

The SheerID Verification Platform allows brands of all sizes, with varying resources, to easily build high-converting exclusive offers for valuable consumer communities around the world. Brands can easily build an offer for multiple communities in 45 languages – the most comprehensive solution in the industry – and launch offers for students, teachers, healthcare professionals, military members, first responders, seniors, and more in multiple countries.

SheerID’s latest platform update extends the coverage of these exclusive offers by adding thousands of data sources to verify new community segments including Gen Z across 30 countries.

In June 2023, German Airline, Lufthansa began working with SheerID to grow its student market, focusing on engaging Gen Z with a verified student offer campaign. This campaign was a big success and drove a 2x increase in conversions for Lufthansa.

 

Stannp

Stannp.com is a Saas marketing platform for direct mail. The company has disrupted this once traditional industry, bringing it into the world of ROI driven digital marketing.

At its core, Stannp.com aims to transform the way businesses engage with their customers through direct mail. By leveraging data analytics and automation, the platform enables companies to create highly personalised and impactful mail campaigns that resonate with their target audience. From designing eye-catching mail pieces to managing mailing lists and tracking campaign performance, Stannp.com offers a comprehensive suite of tools and services to streamline the entire process. The technology enables direct mail to become programmatic where physical mail is triggered and tracked directly.

The platform’s user-friendly interface and intuitive features make it accessible to businesses of all sizes and industries. Whether it’s sending out promotional offers, event invitations, loyalty programmes or personalised greetings, Stannp.com empowers businesses to make a lasting impression and drive customer engagement.

Furthermore, Stannp.com places a strong emphasis on sustainability and environmental responsibility. The company has established a global delivery print network enabling production of mail closer to its final destination reducing transport costs and carbon footprint. By combining effective marketing solutions with environmental consciousness, Stannp.com supports business in their journey toward sustainable growth.

Stannp.com’s commitment to innovation is evident in its continuous efforts to stay ahead of the curve. The company constantly explores new technologies and industry trends to enhance its services and provide customers with the latest tools and capabilities. By staying at the forefront of direct mail innovation, Stannp.com ensures that businesses can leverage the full potential of this traditional marketing channel in the digital age.

Overall, Stannp.com is a trailblazer in the direct mail industry, empowering businesses to create personalised and impactful marketing campaigns. Through its user-friendly platform, advanced technology and commitment to sustainability, Stannp.com provides a holistic solution that helps businesses connect with their audience in a meaningful and memorable manner.