2025

Algolia

Algolia AI Search powers search experiences for over 18,000 customers — including 8,000 in eCommerce — by delivering hyper-relevant results at sub-millisecond speeds. As the fastest enterprise search engine on the market, it processes trillions of queries annually, and each 0.1s speed improvement can drive up to 10% more revenue (Deloitte Digital).

Built for performance and personalisation, Algolia’s platform features AI-powered relevance, omnichannel optimisation, and developer-friendly APIs that accelerate implementation. Merchandisers can fine-tune search results using advanced algorithms and dynamic rules to align discovery with business strategy.

With 99.999% uptime, global infrastructure, and a Forrester-validated 382% ROI within six months, Algolia is trusted for its reliability and measurable impact. What truly sets it apart is its end-to-end AI integration — deciphering user intent and delivering contextually relevant results, even for complex queries.

Recognized by Gartner in the 2024 Magic Quadrant™ for Search and Product Discovery, Algolia continues to lead with innovation. By harnessing generative AI to power conversational search, Algolia is reshaping digital commerce — turning search into a strategic growth driver and making every interaction faster, smarter, and more intuitive.

Bloomreach

Clarity by Bloomreach is an AI-powered conversational commerce assistant that’s redefining digital shopping by delivering real-time, personalized guidance at every stage of the customer journey. Unlike traditional chatbots, Clarity is seamlessly embedded across all parts of the ecommerce experience—from search and product pages to checkout—helping users discover products, answer questions, and make confident purchasing decisions. Its advanced Loomi AI technology draws on live behavioral data and deep product knowledge to offer highly relevant recommendations and support. The main objective for launching Clarity was to eliminate friction in online shopping and drive measurable business impact. For instance, on TFG’s Bash platform, an independent A/B test found that customers engaging with Clarity achieved a 35.2% higher conversion rate and a 39.8% increase in revenue per visit versus those who didn’t. Clynton McCalgan, Head of Digital at Bash, described Clarity as a “standout success” that rapidly learned and exceeded expectations. With its agentic AI design, user feedback mechanisms, and strong results across key metrics, Clarity stands out for its ability to continuously optimize experiences, scale to new sectors, and deliver transformative value for both brands and customers in the evolving world of ecommerce.

eDesk

eDesk delivers an AI-first customer support ecosystem designed specifically for eCommerce businesses. Our suite of solutions—Smart Inbox, Chatbot, and AI Assist—transforms how online retailers engage with customers throughout the entire buying journey.

Our Smart Inbox intelligently categorizes support tickets, allowing teams to prioritize inquiries efficiently. The eCommerce-specialized Chatbot connects with product catalogs and order data to instantly resolve up to 70% of sales queries while maintaining brand voice and seamlessly handing off complex issues to human agents.

AI Assist serves as an intuitive support assistant that generates contextually aware responses, adjusts communication tone, and provides multilingual support. This powerful technology has delivered remarkable results: 54% improvement in agent handling time, 329 hours saved monthly, and 17.6%+ faster first response times.

Unlike general-purpose AI tools retrofitted for customer service, eDesk’s technology was built from the ground up for eCommerce support. Our human-AI collaboration model doesn’t replace agents—it enhances their capabilities by handling repetitive tasks while enabling them to focus on meaningful customer interactions.

With 5,000+ businesses already benefiting from our intelligent customer engagement platform, eDesk is transforming eCommerce support from a cost center into a strategic advantage that drives loyalty and business growth.

Marco Paul – Shopify

At Marco Paul, AI isn’t about replacing people or cutting posts it’s about enhancing human potential by going beyond the obvious and reaching between the lines. Our goal has never been to reduce our team, but to empower them. Our AI system takes on the timely, repetitive tasks like adjusting product placements, generating SEO-rich content, and personalising user journeys so our staff can focus on more strategic, creative, and high-impact areas of the business.

What we’ve built is more than just a recommendation engine. It’s a centralised AI hub that drives personalisation across the entire customer journey—from voice-powered search and tailored product suggestions, to dynamic UX design, post-purchase content, and smart email marketing. It uses real-time data, from customer behaviour to buying signals, to fine-tune every interaction and make the experience feel effortlessly intuitive.

This technology implementation has directly boosted our conversion rates from 1.7% to 4.1% when engaged, proving its effectiveness. But even more importantly, it’s created space for our team to grow and innovate. In fact, we’ve pledged eight new apprenticeships over the next two years, building a full new roster of empowered eCommerce execs. At Marco Paul, AI is not the replacement of people it’s the evolution of how we work, think, and connect.

Salesfire

Salesfire’s AI-powered technology is revolutionising personalisation in the eCommerce industry. Leveraging technology previously reserved for industry frontrunners due to the costs and resources required, Salesfire AI empowers every business to craft customer experiences that truly feel one of a kind.

Salesfire AI enables retailers to identify more of their traffic than ever before. By implementing intelligent data capture points across a site, the technology tracks shopper behaviour, building detailed customer profiles. These identifiers can be used to trigger hyper-personalised content on-site and through SMS and email retargeting campaigns, reducing retailer reliance on third-party cookies and driving increased conversions.

With low costs, light-touch integration, and an easy-to-use dashboard, Salesfire AI lowers the barriers for SMEs to deliver personalised shopping experiences at scale. Salesfire AI’s ability to optimise the entire customer journey means enterprise businesses can simplify their tech stack, reducing inefficiencies from managing multiple tools.

Aleran Software – Aleran Connected Commerce

Aleran provides an omnichannel digital commerce platform for B2B manufacturers and distributors that typically sell complex, often configurable, products with complex pricing. The goals for Aleran’s AI enhancements included creating a frictionless experience for buyers used to navigating purchases through sales reps, significantly reduce the time required to enter information and respond to requests for quotes or customer service, and helping ensure buyers find what they really need while helping sellers sell more.

Aleran AI Sales Agent has made it dramatically easier for buyers to find what they need by asking questions and proactively presenting recommended products based on search. Customers using the feature have seen an average 7-12% account expansion compared to those who have not. AI Optimized Product Listings use AI to inform what information is most needed by buyers and it has resulted in an average 15-20% order lift. And AI-created Catalog Embedded Buying is marrying sales content with the buying experience to increase average order value by 14-22%.

Bounce

Developed by former PayPal data scientists, Bounce addresses a critical eCommerce challenge: non-fraudulent payment declines. Our AI technology seamlessly integrates with existing payment flows, analyzing transactions in real time to identify and approve legitimate purchases that would otherwise be declined. With over 10% of card transactions typically rejected at checkout, Bounce recaptures this lost revenue without compromising security, consistently delivering 5% top-line growth, 15% reduction in churn, 10% increase in signups, and 50% more repeat purchases. The implementation process requires minimal effort from merchants, with the uplift being immediate and requiring zero risk or additional budget. By transforming card declines into revenue, Bounce has turned what was previously a dead-end in the customer journey into a substantial new revenue stream while enhancing the overall customer experience. The solution works across the entire customer lifecycle, from initial checkout to renewals, ensuring that good customers are never lost due to false declines and improving customer lifetime value by 1.5x.

CX Data

CX Data is a leading technology provider empowering mid-size eCommerce businesses to unlock the full power of their data. Our flagship product, the CX Data AI Analyst, is a cutting-edge conversational AI platform that transforms how marketers access insights – enabling them to “chat” directly with their business data from platforms like Shopify, Klaviyo, Google Analytics, Amazon, and major ad networks.

Instead of sifting through endless dashboards or waiting for analysts, marketers can now simply ask questions in natural language and get real-time, reliable answers within seconds. Built on secure Azure OpenAI infrastructure and integrated with Snowflake, the AI Analyst delivers speed, accuracy, and simplicity – all without the need for complex technical setup.

What makes us stand out is not just the advanced technology, but the measurable business impact: faster decision-making, reduced operational costs, and enhanced marketing agility. With a client base that includes fast-growing consumer brands and industry leaders, CX Data is pioneering the future of AI-powered eCommerce marketing, helping businesses turn data into a true competitive advantage.

Learn more about how CX Data is reshaping the eCommerce landscape at www.cxdata.ai

Proof3

With an email base of over 1 million vehicle parts customers, our automotive client faced a big challenge with only 10% of their data having relevant customer vehicle information. This hindered their ability to showcase relevant content and products at the right times to the right people, impacting their email revenue. With a tight budget of just £2,500, we implemented a solution combining Dotdigital data and three years of purchase history (30 million lines of data) processed through our own self-hosted large language model.

Our model achieved 90% accuracy in matching users with their vehicles. Email conversion rates rose from 1.35% to 2.4%, and engagement rates jumped from 14% to 32%, setting revenue projections at £640,000, more than double their original goal.

Our solution has enabled streamlined content creation and automated product selection, with ongoing discussions to expand AI use for enhanced personalisation in future campaigns.

RevLifter

RevLifter’s AI technology solves a persistent eCommerce problem: blanket discounting hurts margins without maximising conversions.

Our system analyses over 40 behavioural signals in real-time to deliver personalised offers only when and where they’ll make a difference. Unlike traditional promotional tools, our AI makes autonomous decisions about when to show an offer, what incentive to provide, and who should see it.

Key innovations include:

• Intent prediction that distinguishes between browsers who need incentives and those who’ll buy anyway

• Behavioural targeting that responds to signals like exit intent and comparison shopping

• Automated testing that continuously optimises offer combinations

The results speak for themselves. Clients like Radley London have seen 15% conversion increases and an 8% promotion cost savings. Club L London used our geo-targeting to deliver location-specific promotions, achieving up to 33% CVR improvements for regional events.

Looking forward, we’re developing a fully computerised promotions agent that evaluates trends, recommends campaigns, and executes them autonomously.

RevLifter gives retailers something genuinely new: the ability to make every offer count, protecting margins while driving performance through precision rather than discounting.

Verbolia

Salesfire’s AI-powered technology is revolutionising personalisation in the eCommerce industry. Leveraging technology previously reserved for industry frontrunners due to the costs and resources required, Salesfire AI empowers every business to craft customer experiences that truly feel one of a kind.

Salesfire AI enables retailers to identify more of their traffic than ever before. By implementing intelligent data capture points across a site, the technology tracks shopper behaviour, building detailed customer profiles. These identifiers can be used to trigger hyper-personalised content on-site and through SMS and email retargeting campaigns, reducing retailer reliance on third-party cookies and driving increased conversions.

With low costs, light-touch integration, and an easy-to-use dashboard, Salesfire AI lowers the barriers for SMEs to deliver personalised shopping experiences at scale. Salesfire AI’s ability to optimise the entire customer journey means enterprise businesses can simplify their tech stack, reducing inefficiencies from managing multiple tools.

eComOne

Founded in 2018, eComOne is a specialist eCommerce growth and marketing agency born from CEO Richard Hill’s success scaling his own multi-million-pound online business. Originally an SEO-focused agency (SEO Traffic Lab), eComOne has since evolved to serve ambitious eCommerce brands, typically with revenues between £1M–£30M, across industries including luxury, automotive, and outdoor gear.

The agency delivers bespoke strategies across SEO, Google Ads, Meta Ads, TikTok, and Email Marketing. A core strength lies in its people, diverse in background and experience, with a culture focused on personal development, career progression and innovation. Many senior leaders started as graduates, highlighting the agency’s commitment to nurturing talent.

eComOne operates using the EOS framework, with quarterly goal setting (“rocks”) and a strong emphasis on AI through initiatives like the 2025 “AI Games.” Strategic partnerships with platforms like Shopify, Google, and Klaviyo keep the agency at the forefront of the industry.

Staff engagement is central, with regular team socials, a national events portfolio, and public speaking opportunities. Known for its supportive and high-performing culture, eComOne prides itself on deep client relationships and delivering real, measurable growth. Its people-first approach and drive to constantly improve make it a standout in the digital marketing landscape.

Harts of Stur

Harts of Stur is a fourth-generation, family-owned business based in North Dorset. Originally known for kitchenware and cookware, we’ve recently expanded into fashion, homewares, and garden ranges. Our ecommerce journey began in 1995 with one of the UK’s first transactional websites. Today, we offer over 30,000 products from more than 250 trusted brands.

What makes us stand out is the strength and agility of our small, in-house ecommerce team. With just three core members—supported by a marketing team and working closely with customer service and company directors—we manage almost every aspect of our award-winning website. From SEO, PPC, email marketing, and social media to landing pages, content creation, and marketplace integrations (Amazon, Tesco, TikTok Shop, and more), everything is done with insight, care, and creativity.

Recent projects include integrating Microsoft Business Central, the top-rated ERP system of 2024, and launching a streamlined checkout with Super Payments. A new EPOS system is also on the horizon for our physical store.

Despite our size, we achieve big results by staying focused, responsive, and customer-driven. Our tight-knit team ensures the website is easy to use, engaging, and always evolving—delivering a smooth and satisfying shopping experience every time.

Heineken eazle

As an ecommerce team everything we do begins and ends with our customers. Our goal is simple yet powerful – Make Business Easier.

We are a B2B team working in the much-loved drinks industry, responsible for eazle.co.uk, a site where pubs log on to order the full range of drinks stocked in their bar.

The team comprises of specialists in promotional engagement, digital marketing, content management, digital acquisition, product ownership and online analytics.

We manage all aspects of the ecommerce experience – from acquisition and onboarding to growth and retention all whilst ensuring continuous improvement and exceptional everyday experiences for the customer.

We’re not just building for today – we’re defining what digital success looks like in the years ahead.  Regularly consulted as thought-leaders, our data-driven A/B testing and agile product development approach are now being used to inform global strategy, helping Heineken scale smarter, more customer-centric solutions across markets.

Irish Life – Digital Leads & CRO

In 2024, Irish Life’s eCommerce team delivered a major overhaul of our pensions and investments journeys, using data and cross-team collaboration to drive real results.

We brought together experts across UX, SEO, content, paid media, CRO, and development, all working towards one goal: making personal finance easier to understand and act on. The result? A 461% increase in sales opportunities, 85% more organic traffic, and a 500% boost in calculator completions for pensions.

For investments, we used behavioural insights from tools like Contentsquare and Google Analytics to spot friction points. By simplifying key journeys and making important content easier to access, we saw conversions jump from 2.7% to over 14%, a 40% lift in lead generation, and bounce rates drop by 30%.

We work on a weekly cadence of optimisation, constantly improving based on how users actually behave. This means we’re not just chasing numbers, we’re creating digital experiences that genuinely help people make smarter financial decisions.

The journey doesn’t end at the website, either. Users who go on to speak with a financial advisor give us a 95% approval rating, showing that the quality of experience continues from first click to final conversation.

This was a year of big progress, but we’re just getting started. Our team is focused, data-driven, and passionate about helping people build better financial futures, and we’re excited to keep raising the bar for digital experience in financial services.

Jack.tm

Over the past two years, Jack Felstead and the team at www.jack.tm have helped leading UK brands—including On the Beach, Maplin, Secret Sales, Cole Buxton, Duke + Dexter, and Phase Eight— dodge digital buzzwords, duck the AI hype and fight click fraud whilst cracking Google’s black box in order to drive real profits, true incremental revenue, and genuine new customer acquisition through PPC.

A standout success is their work with the mighty Maplin, where Jack.tm and the team have helped Maplin more than double their profits from PPC, earning multiple industry awards along the way.

As AI and automation become more embedded in platforms like Google, Meta, and Microsoft, new challenges have emerged, including rising CPCs, click and attribution fraud, and even cyberattacks targeting major UK brands. Now more than ever, brands need a resilient PPC strategy that protects them against these threats while embracing the true benefits of automation & AI, which, when used correctly, can reduce manual tasks and unlock smarter, more efficient, and truly profitable growth across digital channels.

Look Fabulous Forever

The team at Look Fabulous Forever is small but mighty. They focus on listening to their customers to continuously improve everything they do. They believe that everyone on the team, whether marketing, operations, customer service or leadership, contributes to their customers’ ecommerce experience. And everyone on the team strives every day to provide a better experience for their customers and treat them with care.

As a result, they punch above their weight in technical innovation and customer satisfaction.

Reply – Portaltech Threepipe Comwrap

Behind every successful Reply project is a passionate, cross-functional team of technologists, strategists, designers, delivery experts, and marketing professionals. What sets us apart is our commitment to collaboration — not just internally, but with our clients. We operate as an extension of their teams, working closely across time zones and functions to solve challenges and unlock growth. Our team culture is built on curiosity, accountability, and a shared drive to push boundaries.

Whether it’s a complex enterprise migration, a rapid D2C rollout, or a fully integrated eCommerce strategy, our people bring energy, expertise, and integrity to every engagement. We integrate cutting-edge marketing tactics, SEO best practices, and data-driven analytics to optimize each customer journey. This holistic approach ensures that every campaign is backed by deep insights and continuously optimized for performance, delivering measurable results and sustainable growth.

From driving brand awareness to improving customer acquisition, we leverage digital marketing and analytics to help our clients thrive. Whether improving organic search rankings or refining customer engagement, we ensure all elements of eCommerce and digital marketing work seamlessly together.

Stannp.com

Stannp.com is a Saas marketing platform for direct mail. The company has disrupted this once traditional industry, bringing it into the world of ROI driven digital marketing.

At its core, Stannp.com aims to transform the way businesses engage with their customers through direct mail. By leveraging data analytics and automation, the platform enables companies to create highly personalised and impactful mail campaigns that resonate with their target audience. From designing eye-catching mail pieces to managing mailing lists and tracking campaign performance, Stannp.com offers a comprehensive suite of tools and services to streamline the entire process. The technology enables direct mail to become programmatic where physical mail is triggered and tracked directly.

The platform’s user-friendly interface and intuitive features make it accessible to businesses of all sizes and industries. Whether it’s sending out promotional offers, event invitations, loyalty programmes or personalised greetings,  Stannp.com empowers businesses to make a lasting impression and drive customer engagement.

Stannp.com is growing exponentially with 40,000+ companies signed up with thousands of active customers every month (clients include OVO Energy, Spire Healthcare, Wish and Trip Advisor). The company is profitable with no debt and has bootstrapped growth on track to deliver £20m.

Furthermore, Stannp.com places a strong emphasis on sustainability and environmental responsibility. The company has established a global delivery print network enabling production of mail closer to its final destination reducing transport costs and carbon footprint. By combining effective marketing solutions with environmental consciousness, Stannp.com supports business in their journey toward sustainable growth.

Stannp.com’s commitment to innovation is evident in its continuous efforts to stay ahead of the curve. The company constantly explores new technologies and industry trends to enhance its services and provide customers with the latest tools and capabilities. By staying at the forefront of direct mail innovation, Stannp.com ensures that businesses can leverage the full potential of this traditional marketing channel in the digital age.

Overall, Stannp.com is a trailblazer in the direct mail industry, empowering businesses to create personalised and impactful marketing campaigns. Through its user-friendly platform, advanced technology and commitment to sustainability, Stannp.com provides a holistic solution that helps businesses connect with their audience in a meaningful and memorable manner.

Webselect

Webselect is an agency focused on providing eCommerce growth solutions, advice and support to clients across a range of industries. Since being established in 1998, we’ve helped our clients to grow their businesses through our easy-to-use, feature-packed eCommerce platform SelectCommerce, or by creating new and improving existing Shopify sites to provide an improved customer experience designed to boost conversion.

Additionally, we support all aspects of performance marketing including SEO, PPC, optimisation using the best AI enabled tools as well as industry expertise and actionable insight, to help clients capture organic growth opportunities in the evolving world of AI-powered search. This holistic approach enables us to influence every touchpoint of the eCommerce funnel.

Ceiling Tiles UK

Ceiling Tiles UK is the UK’s leading eCommerce brand for suspended ceiling solutions – transforming a traditionally overlooked category with fast, reliable and customer-first delivery.

As part of the Workplace Interiors Co group, they combine decades of industry experience with a modern digital approach, offering services like next-day delivery, live delivery scheduling and technical support.

Their standout delivery experience is built on smart systems, real-time data and a hands-on service ethos which has helped them become the top-rated ceiling tile supplier in the UK. With over 1,500 verified Trustpilot reviews and a 4.8/5 “Excellent” rating, they’ve proven that even in the most niche sectors, brilliant service still wins.

Intersoft

Intersoft delivers carrier management solutions through a powerful API that streamlines carrier selection to label production. In 2024, Intersoft facilitated over 526 million shipments globally, with system uptime at 99.99% and label production speeds in the milliseconds.

As an official third-party Royal Mail provider, Intersoft offers unrivalled access to core delivery services and has developed key solutions to support eCommerce customers scale their shipping capabilities.

Intersoft’s innovations help clients like Harrods and over 4,200 others scale operations, reduce costs, and improve customer experience. Through real-time tracking, multi-carrier access, and sustainable practices, including planting over 43,000 trees, Intersoft sets a high standard in delivery excellence not only in it’s numbers, but also it’s social responsibilities.

With innovative tech and a customer centred approach, Intersoft is helping eCommerce businesses of all sizes thrive in an increasingly complex global delivery landscape. By combining smart automation with seamless multi-carrier access and a strong commitment to sustainability, we’re empowering retailers to streamline their logistics to grow with confidence.

next3pl

Next3pl is proud to be recognised for delivering world-class logistics solutions that empower eCommerce brands to thrive globally. As an Australian-based 3PL provider with over 15 years of experience, we specialise in fast, flexible, and scalable fulfilment across 150+ countries.

Our proprietary technology platform, Genisys, integrates with leading eCommerce platforms like Shopify and NetSuite, providing real-time order syncing, inventory tracking, and analytics. In 2024, we helped over 20 brands expand into international markets—reducing average delivery times by 32% and maintaining a 97% on-time delivery rate.

With a customer-first approach, we offer tailored pricing, multi-warehouse fulfilment, flexible carrier options, and seamless returns management. Our dedicated onboarding and account teams ensure every rollout is proactive and performance-driven.

By combining smart logistics with tech-driven insights, we enable brands to deliver with precision, speed, and confidence—raising the standard for eCommerce delivery worldwide.

Portless

Portless is revolutionizing e-commerce fulfillment as a next-generation 3PL that drives profitability for brands. Unlike traditional logistics providers that force businesses to stockpile overseas inventory, endure 30-90 day shipping delays, pay tariffs upfront, and lose sales to stockouts, we deliver orders directly from China in just 6 days while providing a total domestic experience. Our model enables 6-day global delivery, tariff deferment (pay duties only after sales), near-factory fulfillment (inventory ready in 2-3 days post-production), and seamless expansion to 55+ countries. Portless is transforming global commerce by turning logistics from a cost center into a competitive advantage. We don’t just move packages – we allow brands to be more nimble and profitable.

Starlinks Global – Delivery Excellence Under Pressure

Starlinks Global sets the bar for cross-border ecommerce delivery, achieving the lowest WISMO, loss, and undeliverable rates in the industry, outperforming all competitors. In early 2025, amid sudden U.S. tariff changes, Starlinks Global ensured seamless delivery continuity while many carriers paused shipments.

Becoming a trusted voice for retailers, the company delivered daily updates, advisory sessions, and real-time clarity on shifting regulations. Working directly with federal agencies, Starlinks Global translated complex policy changes into clear, actionable guidance, empowering businesses to stay ahead of evolving rules.

Starlinks Global’s proactive approach and operational agility allowed retailers to maintain delivery speed, protect margins, and avoid costly disruptions. With real-time parcel screening, dynamic customs flexibility, and targeted communications, Starlinks Global navigated one of the most volatile regulatory landscapes in years, ensuring minimal impact on retailers.

Starlinks Global’s world-class service metrics with WISMO rates below 0.4% and undeliverable rates under 0.3% demonstrate its commitment to excellence in ecommerce logistics, safeguarding retailer success and setting a new standard for industry performance.

ZigZag – ZigZag Returns and Warehouse Management Solution

In 2024, the total cost of online returns in the UK is expected to surpass £27 billion, putting immense financial and operational strain on retailers. With consumer behaviour evolving and return rates climbing, retailers must rethink their approach to managing returns before profitability is further eroded.

Land’s End were just one of many retailers looking for ways to recoup this colossal cost of returns but also more efficiently manage their international returns. Additionally, they were seeing a rise in goods returning with signs of wear or damage. 25% of Generation Z shoppers have bought clothing to use for a short period (perhaps for an event) with the intention of returning.

Land’s End needed a solution that could quickly grade items in Europe and quickly move them on to their appropriate marketplace resellers or repair before sending back to the UK.

Fourmeta – Luly Yang

When Luly Yang – celebrated designer and creative visionary – set out to transform her digital presence, the mission was clear: create a website that was as bold, imaginative, and personal as her brand.

Working hand-in-hand with Luly and her team, we reimagined the user experience from the ground up. The new Shopify website is a seamless fusion of structure and soul: categorizing Luly’s diverse collections (Wedding Couture, Red Carpet, Ready to Wear, and Lifestyle) while celebrating her personal identity at every step.

We crafted an experience that invites visitors not just to shop, but to step inside Luly’s creative universe. User-generated content plays a central role, allowing customers to share their own looks and stories – strengthening the powerful community Luly has built over the years.

From intuitive navigation to storytelling-driven design, every detail was shaped to reflect Luly’s philosophy: that creativity and commerce can coexist beautifully.

The new platform has helped Luly Yang engage her audience in deeper ways than ever before – offering not just products, but connection, inspiration, and a little everyday magic.

This project is a testament to what happens when design, business, and art work in true harmony.

G2A.COM

G2A’s website relaunch is a prime example of what a strategic, user-focused digital transformation should look like. By prioritizing functionality, aligning with business goals, and delivering a superior user experience across audiences, the new G2A’s corporate website is more than just a platform—it’s a powerful reflection of a bold, innovative and full digital brand.

It’s not just a better website. It’s the right website—for today, and for the future. That’s why it deserves the Best Website Relaunch Award.

Real Agency – Plenish Drinks

Plenish is a plant-based wellness brand that recently gave its online store a full refresh. The goal was to make shopping easier, faster, and more enjoyable for customers. Moving to Shopify helped us create a cleaner, quicker site that works better on mobile and desktop.

We focused on the things that matter most to users, like being able to log in without a password, easily manage subscriptions, and check out with flexible payment options. Every update was based on real user behaviour and feedback, as well as insights from the Plenish team.

Since launch, we’ve seen strong improvements across the board, from better engagement to more people signing up for subscriptions. The site now supports a full wellness journey and helps customers build lasting healthy habits.

Rotate° – Jamie Oliver

Digital transformation for a British culinary icon, driven by a passion for creating a healthier, happier world—one delicious meal at a time.

Science in Sport – The Pixel

Science in Sport (SiS), a global leader in sports nutrition trusted by elite athletes and everyday fitness enthusiasts, has launched a transformative eCommerce platform that redefines content and commerce integration. Purpose-built for a diverse audience, the new site balances sleek design, educational storytelling, personalisation, and dynamic functionality to deliver a world-class customer experience.

Inspiring Through Storytelling: Project Phoenix

Recognising the need to move beyond purely transactional eCommerce, SiS partnered with The Pixel to launch Project Phoenix — a strategic initiative to create a brand-led, community-driven experience. The previous site lacked content integration and emotional engagement, making it hard to differentiate from lower-cost competitors.

University of Law – The Pixel

The University of Law (ULaw), a prestigious UK-based legal education institution, launched a new and improved eCommerce platform—ULaw eStore—to support its growing catalogue of courses and study manuals. The new Ulaw website is designed to reflect ULaw’s brand values of accessibility, professionalism and innovation, while making it easier for students to discover, enrol in, and purchase courses and supporting course materials.

The new ULaw eStore website is a seamless digital extension of the main ULaw website, offering an intuitive, modern user experience for prospective and current students. It combines improved functionality, speed, scalability, and accessibility to better serve the university’s wide-ranging academic audience.

Arlo & Jacob – The Pixel

Arlo & Jacob is a fast-growing British brand that specialises in made-to-order, handcrafted sofas, offering customers the opportunity to personalise every element—from size and fill to leg style and an extensive array of fabrics. Designed to offer “sofas for life,” Arlo & Jacob embodies sustainability, craftsmanship, and British design.

The redesigned eCommerce website reflects the brand’s luxury ethos, combining stunning product visuals and detailed sample imagery, interactive customisation tools, and a seamless user journey that mirrors the in-store experience.

Cartridge People

Cartridge People is a mid-sized retailer that has redefined what it means to offer value, trust, and convenience in a highly competitive market. Since 2001, they’ve grown from a small startup to a thriving eCommerce brand with over 140 employees, serving millions of customers and driving consistent, year-on-year growth.

Their success is driven by innovation rooted in customer needs. From competitively benchmarked pricing and trusted own-brand products to a full rebrand in 2024 centred on “Taking the hassle out of printing,” Cartridge People have built a seamless experience that earns both loyalty and results. With a redesigned website, intelligent product recommendations, and thoughtful post-purchase touches such as free promotional gifts, every interaction is enhanced.

Customer feedback consistently praises their ease of use, value, and fast delivery. With a 4.8/5 rating from over 100,000 reviews and industry-leading email engagement, their service is not only loved – it performs.

Cartridge People are more than just a retailer; they’re a partner that simplifies everyday printing for homes and businesses alike. Agile, customer-first, and digitally focused, Cartridge People exemplify the strength and potential of a modern mid-sized eCommerce business.

Harts of Stur

Harts of Stur is a fourth-generation, family-owned business based in North Dorset, offering over 30,000 products across kitchenware, fashion, home, and garden. A pioneer in ecommerce, we launched one of the UK’s first transactional websites in 1995. Today, our site stands out for its fast performance, mobile optimisation, and user-friendly design, offering a seamless shopping experience whether customers are browsing or buying.

We continuously improve the site based on user feedback and testing, adding features like personalised product recommendations, intelligent search, and interactive product finders. Seasonal tools like our Christmas gift guide make shopping easier and more enjoyable. Email automations re-engage visitors and help convert interest into sales.

Our streamlined checkout offers multiple payment and delivery options, while our partnerships with premium brands such as KitchenAid and Dualit boost visibility and engagement through joint campaigns and competitions.

Outstanding customer service is central to what we do. Our in-house team handles queries and orders, with same-day dispatch for orders placed before noon. Products are packed with care in eco-friendly materials, and delivered reliably via DPD.

With 25,000+ glowing Trustpilot reviews and a 4.9/5 rating, Harts of Stur combines family values with digital innovation to deliver an exceptional online retail experience.

Pampeano

pampeano is a premium leather accessories brand that embodies a slow living philosophy through its handcrafted artisanal products and timeless designs. Inspired by the tranquil landscapes of the Argentine La Pampa, pampeano is defined by nature, freedom, and an appreciation for a simpler, slower lifestyle. Our online platform offers an immersive and premium shopping experience that fuses tradition, artisanal craftsmanship, and digital innovation. pampeano’s website stands out with its engaging design, fast mobile-optimised navigation, and smooth checkout process. Notably, we offer a unique “Design Your Own” option that enables customers to customise belts and dog accessories by selecting their preferred leather, thread colours, and buckle types, along with custom embossing for truly personalised products. Customer service excellence is evident through outstanding satisfaction ratings, including 95% positive feedback from our 2025 customer survey, and a 4.85-star rating on reviews.io out of 5 stars with 1,595 reviews through same-day shipping, eco-friendly and gift-ready packaging, flexible exchanges, complimentary repairs, and a company philosophy of putting the customer’s needs first.

Target Darts UK

In 2024, Target Darts faced a defining moment. Following the meteoric rise of 16-year-old darts sensation Luke Littler—one of their key ambassadors— in December 2023, the brand experienced a sudden surge in demand. But their ecommerce platform, built on Adobe Commerce Cloud, wasn’t equipped to handle the pace or pressure. The site was sluggish, outdated, and lacking the technical flexibility needed to capitalise on this moment of opportunity.

That’s where Brave Bison stepped in. As Target Darts’ ecommerce partner, we embarked on a two-phase transformation. First, we stabilised the UK website—optimising the existing theme, cleaning up technical debt, and introducing key upgrades like GDPR-compliant Cookiebot and improved customer service workflows. This secured short-term performance, enabling the business to meet immediate customer and campaign needs.

Next, we turned our focus to long-term growth: rolling out a brand-new, performance-optimised theme across Target Darts’ German and US sites (with Japan in development), integrating Klaviyo for modern marketing automation, Live Search to improve product discovery, and Noibu to ensure real-time performance monitoring.

Our work not only modernised Target Darts’ ecommerce capabilities but set the foundation for global expansion—transforming a well-loved specialist into a digitally fit, internationally scalable brand contender.

The Folio Society

The Folio Society has evolved from a heritage publisher into a thriving e-commerce business, generating £15.9M in revenue, 112,000 orders and a 152% rise in profit in 2024. As an employee-owned company with no physical retail footprint, the website is both shopfront and storytelling space – where every detail, from UX to imagery, is designed to enrich the experience of discovering and owning a Folio book.

The success is built on listening – to the customers and to the team – and shaping each edition with care. Every book is developed in-house, with carefully chosen illustrators, quality materials, and insights drawn directly from Folio’s engaged community. When readers asked for Jonathan Strange and Mr Norrell, they responded – and it became the fastest-selling standard edition to date. Limited Editions continue to break records, with The Hobbit selling out in just 11 minutes.

These aren’t just books; they’re experiences that last. With shared profits, inclusive leadership and a global following, Folio is showing what’s possible when a company leads with purpose. They’ve found a way to honour their legacy while building a sustainable, modern business – one remarkable book, and one delighted customer, at a time.

Virgin Media O2

At the heart of everything our team does is the commitment to providing an exceptional online experience that not only delivers the wow factor but also makes life easier for our customers whether new, returning or growing the range of products and services they take from us.

Based on our data and insights, in 2024 we launched an in-life store for our Virgin Media customers which transformed customer retention, digital containment, online share and wholly digital task completion. Oh, and we saved over £2m of call centre costs by doing the right thing for customers too!

In O2, we’ve ramped up our testing capability through our top-rated self-service app and web experience (MyO2). It’s a critical bit of our capability, with over half of our customer recontracts starting there and millions of customers using the tool each month. We are pioneering the use of Contextual Multi-armed bandit methodology to deliver over 2m personalised sessions so far this year.

We could write a book about all our team do, but hope this short summary gives you a flavour of the passion and relentless focus we have on making best in class digital experiences for our customers every day.

Green Snow

Green Snow are a full service eCommerce management company. Their partners and customers are at the heart of everything they do, and include such prestige brands as Team GB, Nestle, Harry Kane and Warner Music, as well as a wide array of independent and upcoming eCommerce brands.

Their unique model combines running a number of their own eCommerce brands, managing a number of licenses, as well as managing the stores and stock owned by partners, including 3PL services, eCommerce store builds, product development and full eCommerce store management and digital marketing.

Through their recent work managing the Team GB store through the Paris Olympics, they delivered over 33% revenue growth on the previous Olympics, whilst maintaining all SLA for our existing clients and launching several other stores and projects throughout the same period.

Their founding team have deep experience in eCommerce and continue to focus on a customer centric experience both for the brands that work with them, and the customers that buy from them

Heur Agency

Heur is redefining ecommerce growth by eliminating traditional silos and offering a seamless, results-driven approach to scaling D2C brands. Founded by industry veterans Chris Raven and Chris Nawrocki, Heur integrates strategy, management, and execution to drive transformational growth for clients such as Pangaia, AG1, and Union Hand-Roasted Coffee.

In a challenging economic landscape, Heur has consistently outperformed competitors—achieving a 90% client retention rate, £1.1m+ ARR, and delivering measurable success across performance marketing, ecommerce strategy, and CRM innovation. Their silo-free, fractional team model empowers brands to scale efficiently, providing direct access to senior expertise without the overhead of traditional agencies.

Beyond client work, Heur actively invests in the future of ecommerce through strategic partnerships, sweat equity investments, and hands-on business growth—proving itself as a forward-thinking leader in the industry.

On Tap

On Tap is a full-service eCommerce agency with over two decades of experience supporting B2C and B2B retailers across complex digital environments. The agency specialises in Adobe Commerce, Magento Open Source, BigCommerce, and Shopify, and delivers end-to-end services including UX design, custom development, systems integration, performance marketing, and managed support.

On Tap approaches each project with a business-focused strategy, aligning technology decisions with defined commercial objectives such as conversion growth, operational efficiency, or infrastructure scalability. Its delivery model emphasises long-term outcomes over short-term implementation.

With a global team of over 400 professionals, On Tap works with clients in industries ranging from fashion and luxury retail to automotive and industrial supply. The agency’s development of tools like PPC Saver and AuditIQ reflects a commitment to solving recurring challenges in eCommerce through practical innovation.

Portaltech Reply

Transforming CX in Commerce with Best-in-Class Solutions

Portaltech Reply delivers innovative and cutting-edge eCommerce solutions tailored to meet the diverse needs of our extensive customer base. Our commitment to exceptional customer experience has earned us recognition in the industry, as we consistently strive to push the boundaries of what’s possible in the digital commerce landscape.

We work closely with businesses to design and implement strategies and solutions that not only enhance customer and user engagement but also drive growth and efficiency. Our passion for innovation, paired with our deep understanding of the eCommerce ecosystem, positions us as a trusted partner for organisations looking to thrive in a competitive marketplace.

Tillo

At Tillo, we specialise in building and managing fully bespoke eCommerce solutions for digital gift cards, helping leading retail brands grow revenue and connect with customers in powerful new ways.

Our full-service model takes care of everything – from scoping and design through to launch, marketing, and ongoing support – freeing our clients to focus on their core business. Every gift card site we create is tailored to the brand it represents, both in look and feel and in functionality. We handle all the technical complexity behind the scenes, offering seamless fraud protection, site maintenance, and reporting.

We also go beyond just building stores – we help them thrive. With campaign support, promotional strategy, and innovative features like animated gift cards, we ensure each site drives engagement and delivers results.

We’ve helped brands like Nike increase eCommerce gift card sales by over 600% and enabled The White Company to enhance customer experiences with improved redemption capabilities. It’s this mix of technical expertise, creativity, and partnership that sets us apart.

We’re proud to be considered for Best Full-Service eCommerce Agency – and even prouder of the work we do to help brands win in a competitive market.

Visualsoft

Visualsoft is a leading full-service commerce agency supporting over 800 retailers with tailored, scalable solutions that deliver measurable results. With 225 UK-based specialists and over two decades of experience, we provide an end-to-end offering across platform development, performance marketing, consultancy, and ongoing strategic support.

Our proprietary eCommerce platform is engineered for speed, reliability, and commercial performance, while our recent expansion into Shopify ensures flexibility and choice for our clients.

What sets us apart is our integrated service model. Clients benefit from dedicated account management, expert digital strategists, and award-winning creative teams, all working in harmony to support sustained growth. Our commitment to excellence is evidenced by outstanding client feedback, a strong Net Promoter Score trajectory, and long-standing partnerships with retailers such as HMV, Peter Tyson, and SportsShoes.com.

Visualsoft’s approach is driven by performance, innovation, and an unwavering focus on client success. Our internal culture reflects this, with a 94% staff happiness rate and exceptionally low turnover. Whether building from the ground up or optimising established operations, Visualsoft consistently delivers results that matter. We are proud to be recognised for our dedication to driving commercial impact through expert delivery and true partnership.

Youwe

Youwe: Full-Service Digital Commerce with Global Strength & Local Intelligence

Youwe is a global digital agency empowering brands to “Stay Ahead. Go Beyond.” With 300+ specialists across 9 offices, including Leeds and Shrewsbury, our UK team of 40+ delivers end-to-end eCommerce transformation across strategy, UX, Adobe Commerce, Hyvä, PIM, and marketing.

We are Gold Partners with Adobe & Hyvä, Silver with Dotdigital & Klaviyo, and Pimcore’s European Partner of the Year 2025.

Beyond delivery, we invest in thought leadership via our X:30 platform, and community experiences like our standout eCommerce Expo 2024 presence.

A certified Great Place to Work (3 years running), we balance precision with empathy – supporting team wellbeing, including our colleagues in Kyiv during the ongoing war.

Youwe isn’t just building digital platforms – we’re creating scalable success stories, strong client partnerships and a better agency model for the future.

Envisage Digital

Envisage Digital delivers strong eCommerce support to business partners who aim for lasting growth. We integrate platform proficiency with active monitoring and continuous improvements to deliver more than temporary solutions thereby maintaining efficient and reliable online operations for our clients which are ready for future growth.

Key Metrics (April 2025)

• 2,000+ support tickets resolved per month
• 65+ active client partnerships
• 9-day average ticket resolution time

Our custom monitoring tool analyses uptime status together with response times and essential performance indicators (CSP compliance and PageSpeed Insights) to ensure every site achieves current standards for speed and reliability.

SimplyVAT – International VAT Compliance

SimplyVAT supports global ecommerce businesses sell in new markets by handling VAT/GST compliance in the EU, UK and Canada. Our mission is to provide world-class, innovative compliance solutions and customer service, so that our 2.5k+ clients can experience border-free trade.

What sets us apart is that we’re human first. Our customer service is industry leading – we’re rated 4.8/5 on Trustpilot and 4.4/5 on Google. We built Tribexa, our VAT compliance platform to better connect us to our clients. Its API makes data transfer easy and secure; it offers additional ways to contact us and more transparency and control over VAT returns.

VAT is complicated – it’s one of those things were sometimes, it’s just easier to ask someone. We’re proud to be that someone.

Tillo – Gift Card Program

At Tillo, we provide full-service support for digital gift card eCommerce – helping brands grow faster, reach more customers, and deliver exceptional experiences. From technical setup to fraud protection and marketing, we manage every part of the journey.

We support some of the UK’s most recognisable retailers, including Costa, Everyman, ASOS, and Urban Pubs & Bars. Our services include eCommerce site development, order processing, secure payment gateways, customer service, and ongoing optimisation – all managed in-house.

We’re proud to be the only gift card and eCommerce provider with Customer Service Excellence accreditation two years in a row. Our in-house tool, Jigsaw360, uses machine learning to prevent fraud and protect revenue in real time.

Everyman saw a 546% uplift in digital gift card sales within weeks of launching with us, and we’re constantly innovating with new features like animated eGift cards, enhanced personalisation, and API-driven expansion opportunities.

At Tillo, we don’t just support eCommerce – we help brands scale it. Our blend of technical excellence, strategic insight, and hands-on service is why our clients stay with us – and why we’re proud to be considered for this award.

ZigZag – Returns and warehouse management

In 2024, the total cost of online returns in the UK is expected to surpass £27 billion, putting immense financial and operational strain on retailers. With consumer behaviour evolving and return rates climbing, retailers must rethink their approach to managing returns before profitability is further eroded.

Land’s End were just one of many retailers looking for ways to recoup this colossal cost of returns but also more efficiently manage their international returns. Additionally, they were seeing a rise in goods returning with signs of wear or damage. 25% of Generation Z shoppers have bought clothing to use for a short period (perhaps for an event) with the intention of returning.

Land’s End needed a solution that could quickly grade items in Europe and quickly move them on to their appropriate marketplace resellers or repair before sending back to the UK.

CID group – Cloudfy

CID, a leading UK supplier to the civil engineering, utilities, and construction sectors, successfully replatformed their B2B ecommerce operations with Cloudfy in 2025. The project was driven by a need to modernise operations, improve self-service capabilities, and support future digital growth.

Previously limited by a bespoke and inflexible system, CID faced growing challenges with manual workflows, complex corporate buyer requirements, and limited marketing functionality. Cloudfy’s SaaS platform offered an out-of-the-box solution that met their needs for ERP integration, multi-user account management, and scalable infrastructure, all without heavy custom development.

The new site enables streamlined order approval flows, role-based user permissions, real-time ERP sync, and branded product personalisation. CID can now manage complex catalogues, automate warehouse workflows, and support trade buyers more efficiently.

With Cloudfy, CID is positioned to grow its digital sales channel, reduce operational strain, and provide an improved online experience to its professional customer base. The platform lays a foundation for future enhancements such as mobile app integration, loyalty programmes, and Salesforce CRM connectivity all while maintaining cost transparency and scalability.

This replatforming project showcases how a complex B2B environment can be transformed with the right technology and strategic approach.

Crown Paints – The Pixel (Adobe Commerce)

Bringing Colour to Commerce: Crown Paints + The Pixel

Transforming a Sample-Only Site into a Modern, Scalable E-commerce Experience

As one of the UK’s most established paint brands with a heritage dating back over 200 years, Crown Paints is trusted by decorators, designers, and homeowners alike. But despite its strong retail presence and brand recognition, Crown’s digital footprint lagged behind modern expectations. Their website supported sample requests – but lacked the full functionality needed to trade online.

To meet the evolving demands of today’s customers and open up direct-to-consumer sales, Crown Paints partnered with The Pixel to deliver a scalable, full-featured e-commerce experience. Powered by Adobe Commerce, the new platform empowers Crown to sell its complete product range online, offering a seamless journey for every customer – from colour inspiration to checkout.

iCandy – Unified

iCandy, a renowned British heritage brand specialising in luxury pushchairs, partnered with Unified to reinvent its digital presence. With an outdated Magento 2 platform hindering both customer experience and internal agility, iCandy needed more than a simple platform migration – it needed a digital flagship worthy of its premium positioning.

Unified led a full replatform to Shopify, transforming not only the technology but the entire user experience. The new site pairs elegant, fashion-forward design with intuitive usability – crucial for iCandy’s mobile-first, time-sensitive audience of parents. From streamlined navigation and shoppable lifestyle imagery to immersive product pages and a frictionless checkout, every detail was crafted to elevate both form and function.

Internally, a modular design system and intuitive CMS gave iCandy’s team full control, enabling faster updates, easier campaign launches, and long-term scalability without developer dependency.

The result is a beautifully designed, user-centric ecommerce experience that reflects iCandy’s brand values while supporting its global growth ambitions. This wasn’t just a replatform – it was a strategic reinvention that turned a legacy website into a powerful, modern expression of one of the UK’s most beloved parenting brands. Unified delivered a solution that’s as premium as the products it sells.

Invopak – by B2 Agency

Invopak, a leading supplier of industrial packaging, replatformed from Magento 2 to Shopify Plus to modernise its online presence and simplify both customer experience and internal operations. The new website showcases Invopak’s wide product range with an intuitive, responsive design that enhances usability across devices.

Key features include advanced search and filtering, a streamlined checkout with delivery-specific fields, and real-time stock visibility for products sold in packs or pallets. Customers can now easily reorder, track orders, and receive back-in-stock notifications, improving convenience and satisfaction. Pricing is clearly displayed without requiring login, addressing a major usability concern from the previous platform.

Innovative tools such as the ‘Match Container Quantity’ button reduce ordering errors by ensuring compatible products are selected in the right amounts. Sustainability messaging is integrated throughout the site, reflecting Invopak’s environmental commitments.

The new platform has helped improve user engagement, reduce friction in the purchasing journey, and support more efficient order fulfilment. Feedback from customers and internal teams has been very positive, with the site now better aligned with Invopak’s goals and customer expectations.

This replatform is a strong example of how to modernise a B2B ecommerce experience without compromising on performance or usability.

Marco Paul – Shopify

At Marco Paul, our mission has always been clear: to deliver market-quality products at market-disrupting prices. By building a lean, digital-first business model, we’ve positioned ourselves to directly challenge the major brands in the home, garden, and leisure space and we know it’s paying off.

Our commitment to innovation and value has made us one of the fastest-growing and best-rated retailers in the sector. Our recent replatform wasn’t about escaping or running away from our marketplace driven past it was about evolving. We’ve created a future-ready, intelligent eCommerce experience that personalises each customer’s journey based on their unique needs and preferences.

Looking ahead, Marco Paul is setting its sights on international growth. With dedicated European and U.S. sites in development and key partnerships like Walmart already in play we’re not just keeping up with the future of retail, we are defining it, particularly being the only global brand to become a top 100 global marketplace seller before even launching a website.

We forecast over 10,000 customers will make the switch from major retailers to Marco Paul within the first month of launch a powerful signal that the market is ready for change, and we’re leading the charge.

NAPIT – Red Technology

Red Technology successfully delivered a full-scale ecommerce replatform for NAPIT, consolidating three separate, outdated websites—NAPIT Corporate, Direct, and Training—into a single, modern ecommerce solution built on Red’s tradeit platform. The replatform wasn’t just technical; it was a complete transformation of how NAPIT engages with members and customers online.

The new platform enables seamless purchasing of memberships, training, physical and digital products, and compliance services—all through a single checkout with intelligent mixed-basket payment logic. It handles complex training booking flows with course-specific prerequisites, dynamic availability, Direct Debit handling, and candidate-level data capture.

Through deep integrations with systems like Sage Intacct, Windows Client, Trust Payments, and VitalSource, the replatform streamlined internal processes, reduced administrative overhead, and significantly improved customer experience and conversion rates.

This replatforming project overcame the challenges of legacy system silos, manual workflows, and outdated UX to deliver a scalable, future-proof ecommerce solution that supports both B2B and B2C journeys. It sets a new benchmark for how trade associations and membership organisations can digitally transform and thrive.