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Asendia UK Ltd – 100% Carbon Neutrality

At Asendia, we believe it’s possible for e-commerce brands to expand into new markets around the world, while keeping the carbon impact of delivery minimal, and giving consumers the choice of greener parcel shipments.

In January 2022, Asendia announced the landmark achievement of operating with 100% carbon neutrality, blazing a trail in the logistics industry and helping e-commerce businesses progress their sustainability journeys.

As Asendia does not own a physical transport network, but rather works with a comprehensive global network of best-in-class delivery partners, we achieved this by offsetting our carbon emissions.

Asendia now not only offsets all international transport emissions, the 100% carbon neutrality initiative means we also offset emissions from collection and last mile delivery partners, parcel returns, building emissions, machinery, and necessary business travel.

Carbon neutrality has been achieved by Asendia investing in EcoAct-certified wind farm projects in India and China, which promote renewable energy and support local communities.

The initiative is part of a wider ESG programme across Asendia, and dovetails with our drive for purposeful commerce and higher levels of employee engagement and retention.

 

Harts of Stur – Reduce, reuse, recycle – upping our green credentials whilst lowering our carbon footprint

As an independent, fourth-generation family business based in the beautiful North Dorset countryside, Harts of Stur is committed to do all we can to ensure the area we live and work in can be enjoyed by future generations, so we have worked hard to reduce the impact our business has on the environment. Whilst already recycling over 300 tonnes of wooden pallets, cardboard, plastic, metal and electrical items each year, we were keen to look at other aspects of our business where we could implement significant changes. As a large percentage of our business is mail order dispatch, we were keen to reduce the amount of non-recyclable packaging used on the thousands of orders dispatched each week. Another key area was to lower our carbon footprint during the redevelopment and expansion of our store. The reaction to our eco friendly packaging solution has been nothing short of overwhelming. With documentaries like the BBC’s Blue Planet II highlighting the devastating environmental impact of single-use plastics, consumers are now far more aware of the impact their purchasing decisions are having on the environment. This shift in purchasing behaviour means having environmentally friendly packaging is essential to maintain and grow our customer base.

 

Iceland – Fresh or Free Guarantee

If food waste were a country, it would have the third-biggest carbon footprint after the USA and China, and it’s a challenged faced by every grocer. Following on from their industry-leading initiatives to remove Palm Oil and plastic packaging from their range, Iceland turned their eye to food waste, to see how they could approach the problem differently and come up with a novel solution. Iceland.co.uk’s Fresh or Free Guarantee promises customers a reasonable use-by date on their fresh products, otherwise the customer will still receive it, along with a refund.

Launched in December last year, Iceland have made a serious impact on their in-store food waste, given away thousands of products and received amazing feedback from customers.

 

nShift – nShift Emission Tariffs

Studies performed by Deloitte and Forbes show that 90% of consumers want help from retailers to make a difference, and over 65% are choosing brands that showcase ethical and environmentally friendly business practices. So, it is safe to say that companies that are looking forward and already are beginning to measure their carbon footprint are likely to get an edge on their competition. However, basing your carbon footprint calculation on bad or incorrect data must be avoided.

By creating the Emission Tariffs concept, calculating a transport’s carbon footprint by utilizing emission data conforming to the EN16258 standard, nShift has made it possible for shippers to access a system based on a established methodology to immediately start calculating their transportation carbon footprint based on validated assumptions and with time refine their own carbon footprint to be able to measure effects of operational and strategical improvements in goods consolidation, fuel efficiency, route planning, vehicle types and so on.

 

Rodial Ltd – Sustainability

Rodial has committed to creating a more sustainable brand and is focusing on various areas of the business. This year Rodial was awarded the status of being a Carbon Neutral Business by Carbon Neutral Britain. The brand has done so by investing in emission reduction projects around the globe, like generating carbon offsets from activities such as renewable energy, biogas, and reforestation.

On the product side, Rodial has been 100% cruelty-free and has a lot of vegan skincare and makeup products. Rodial has been active in becoming more sustainable on the packaging side as well. The cartons Rodial uses are FSC board certified and fully recyclable and Rodial has introduced refillable powder compacts to the makeup range.

Additionally, Rodial has worked with a circular economy company called Handle to launch a recycling scheme. Customers can recycle their beauty packaging and Rodial covers the full cost. The recyclables are then repurposed so it can be re-used in the manufacturing of more beauty packaging or turned into Handle’s collection of sustainable beauty products.

 

Techbuyer

Techbuyer is a global provider of sustainable IT solutions designed to reduce the environmental impact of e-waste, decrease the carbon intensity of data centres and enterprise IT, and maximise the productive life of technology and materials. Techbuyer helps businesses reduce their IT budgets by supplying cost-effective, new, and quality refurbished servers, storage, memory, and networking equipment from over 150 brands including HPE, Dell, IBM and Cisco. Not only does Techbuyer sell a large range of enterprise IT hardware, but we also buy used parts and turn them into first-class refurbished IT equipment.

2Checkout (now Verifone) – 2Checkout Monetization Platform

Being able to accept online payments safely is a prerequisite for eCommerce businesses, and with it, the importance of electronic payment systems has become much more relevant. The right online payment provider can guarantee access to extra business capabilities and more operational efficiency, whether we’re talking about small companies or enterprises that sell online.

The 2Checkout Monetization Platform helps businesses accept payments globally from anywhere in the world and grow digital commerce revenue streams across geographies, business models, or channels. The platform covers 200+ countries and territories, 45+ payment methods, 30+ languages, and 100 display and billing currencies.

A unique aspect of the 2Checkout Monetization Platform is the ability to work with multiple payment models, meaning clients can go to market using a Merchant of Record (MoR) model, a Payment Service Provider (PSP) model, or a hybrid of both.

 

APEXX Global – APEXX Payments Orchestration Layer

The APEXX Payments Orchestration Layer was launched in 2016 by young entrepreneur Rodney Bain, ex Zapp founder Peter Keenan, and ex Worldpay VP Toreson Lloyd with the aim of helping merchants navigate the payments maze. From its inception, its goal was to improve the transparency of card and acquirer fees. This has led to more competition within the market and returning control back to merchants.

 

Bango – Bango Resale

On average, end users spend $273 per month on digital subscription services from Amazon, Netflix, Microsoft and more. These services have become ingrained in daily life and the consumer choice is vast – making it hard for customers to discover, purchase and manage the best products.

Mobile is often the top subscription channel and the primary device for consuming media and gaming services, placing telcos at the heart of today’s subscription growth. By reaching over 5 billion paying customers worldwide telcos are perfectly positioned to power customer acquisition and monetization for leading subscription product companies. Subscription products place the telco front of their customer’s mind.

This is where we fit in – Bango Resale enables subscription service providers to partner with telcos around the world to distribute their products as offers and rewards to easily grow their reach and customer base. Our resale technology acts like a smart subscription vending machine – a drop in SaaS solution that delivers one technical connection to enable all parties to offer their products to each other’s customers. Bango Resale ensures:

• Creativity via customer-defined, multi-subscription offers, promos and bundles
• Measurable success with active growth
• Speed, simplicity, and cost-efficient launch at scale

Microsoft chose Bango Resale to launch their products across multiple global partnerships, starting with telcos offering Xbox Game Pass Ultimate. Microsoft then went on to add Xbox All Access console subscriptions, M365 productivity and more, through simple setup and configuration.

 

CellPoint Digital – Velocity Payment Orchestration Platform

CellPoint Digital’s Velocity Payment Orchestration Platform works by connecting merchants with a global network of PSPs, acquirers and payment methods, all through a single point of integration.

Velocity offers access to more than 400 payment methods globally and is integrated directly into existing networks via API or mobile SDK, allowing merchants to unify their payment experience across all channels, including web, mobile, call centres and more, for an optimised conversion process for consumers.

Through Velocity, merchants can monitor, optimise and automate key elements of their payment operations such as acceptance rates, chargeback disputes and reconciliation, helping to reduce operational costs in the long term and reducing payment friction for the end user.

This innovative platform dramatically reduces time to market for new payment methods, drives down costs and increases payment acceptance rates all while improving the overall customer experience.

The heart of CellPoint Digital’s Velocity platform is intelligent routing that allows a merchant to effectively use multiple acquirers, payment types and failover strategies to increase conversions.

The reporting and insights that are provided through Velocity give merchants more transparency into their payment systems and providers helping them to turn payments into a strategic advantage.

 

Digital River

Digital River helps clients sell anywhere they want in the world with a localized experience, including payments. As a Merchant of Record, Digital River also handles taxes, compliance, fraud mitigation and logistics on behalf of our clients.

We developed Drop-in checkout to give clients a low-code option to quickly implement new payments in a customized and low-code way. It’s a quick, easy and customizable solution to localize checkout and accept payments globally, while automatically keeping clients up to date on the latest compliance changes.

Drop-in checkout features:

• Turnkey integration combining the checkout form, address validation, tax service to minimize development complexity for clients
• Solving the most challenging elements of checkout implementation including payment methods and store credit, compliance, legal, and tax requirements
• Can be useful when resources are constrained (whether development, expertise, money, time)
• Allows for “try us with little to no cost to you”
• Low code / no code option that still provides ability to maintain look and feel of the brand experience – a customizable checkout style
• Allows Digital River to deliver new technology to user in an agile manner – “auto updates”

 

Mollie – Mollie: Payment Service Provider

Mollie is a pioneer in the payments industry and one of Europe’s fastest-growing payment service providers (PSP). Founded in 2004, the firm facilitates companies of all sizes to scale and grow with an easy-to-use payments API that offers multiple payment methods. Mollie’s mission is to simplify complex financial services to become the world’s most loved PSP.

 

Vindicia – Vindicia Retain

We enrich e-commerce connections and transform them to feel simple and personal anytime, anywhere.

Are you ready to unlock new levels of revenue and loyalty?

Getting new subscribers is hard. Losing them is easy.

Retention is a complex business with ever-changing inputs that are more than many customers can handle. But to optimize revenue in today’s saturated subscription market it’s, critical that brands attack churn head on. Luckily, Vindicia Retain is locked and loaded, ready to tackle the beast of churn. Powered by two decades of deep, cross-industry experience, Vindicia Retain leverages the most comprehensive experience and intelligence in the business, and focuses it on one thing -eliminating churn. An agile suite of integrated tools and solutions, Vindicia Retain effortlessly delivers precise insights and actions to ensure customers are always ready for whatever the market brings next. It’s a shockingly easy way to improve retention, optimize payments and experience, and unlock new levels of revenue and loyalty.

Cardstream – Millie Smith

Cardstream is a payment gateway independent of individual acquirers, markets, or geographical locations, giving it unlimited ability to integrate globally into any trading market, acquirer, or locality. Its innovative route to market is via channel Partners, whose Merchant customers often occupy niche or specialised market verticals.

The pioneered global network belonging to Cardstream boasts an abundance of integrated qualities and knowledge. With a wealth of knowledge throughout the team, Cardstream provide the Open®Payment Network (OPN®) to partners who benefit from the already established global sweeping servers, subsequently boosting their reach and connections astronomically.

Single API access to the technology enables them to offer a wealth of payment transaction methods to the customer from a single source, whether by e-com, telephone or point-of-sale machine, making their purchasing experience more effortless than ever before.

Cardstream’s Partners enjoy strong and trusted relationships with the merchants to whom they provide Cardstream’s white labelled payment gateway service under their own trusted brand.

 

Deko 

Deko is a next-generation Buy Now Pay Later platform. The UK’s only multi-product, multi-lender payments solution that allows retailers to provide customers with fast, convenient access to retail finance at the point of sale. We cater for a variety of sectors with truly flexible solutions tailored to the needs of each retailer.

The platform has been designed to cover a variety of basket sizes, from as little as £25, up to £25,000. Unlike other providers, our powerful cloud-based tiered decision-making technology rapidly and automatically matches customers with a marketplace of multiple lenders during the purchase journey.

This increases the approval rate of applications for finance at checkout, reduces cart abandonment, gives retailers higher conversion rates and gives consumers the best chance to secure the goods or services they want.

By guaranteeing the best match, we have enabled retailers to achieve up to a 30% increase in sales, a dramatic impact on the success of small and medium-sized UK businesses, underpinning the British economy in extremely challenging times.

Headquartered in London, our bright, passionate team has grown by 25% in 2021 alone and we’re proud to score 4.7/5 on Trustpilot, substantially higher than many other providers.

 

Gr4vy – Gr4vy Cloud-Native Payment Orchestration Platform

Gr4vy is a cloud-native payments infrastructure platform (POP) that reimagines payment orchestration. The only payment orchestration platform built natively in the Cloud, Gr4vy’s platform provides the infrastructure merchants need to expand and control their payment stack from anywhere.

Gr4vy offers single tenancy, multi-regional cloud infrastructure for payments. We give merchants their own dedicated instances of Gr4vy in the Cloud, so they don’t share infrastructure or server loads. Unlike other SaaS solutions on the market, Gr4vy offers merchants multiple dedicated instances of Gr4vy to reduce points of failure to ensure a merchant never loses a transaction. Gr4vy includes everything a merchant needs for payment infrastructure, including connectors to leading payment services providers, a powerful workflow engine, no-code admin tools and a dashboard to control and manage everything within their payments stack.

As a cloud infrastructure solution, Gr4vy can also spin up edges for a merchant’s instance and deploy it in any region or country. A local edge keeps merchant (and customer) data in the region or country where it was deployed, helping merchants meet data privacy protection laws now prevalent in many countries.

The outcome is a genuinely modern cloud-native POP that frees merchants to focus on their business and customers.

 

Hattons Model Railways – Order storage service

With a yearly turnover of over £16 million, Hattons Model Railways serves customers across the globe, endearing hobbyists of all levels, from newcomers to industry experts.

Hattons’ daily listings of pre-owned models are highly anticipated by their customers who want the opportunity to secure something before someone else buys it, but not have to pay multiple postage fees each time they purchase.

Hattons have developed a service where their customers can pay for an item now, take it off sale and put it into a virtual ‘Trunk’, building their collection until they are ready to ship everything and pay just one postage fee. This means that customers can now secure hot and rare pre-owned items as soon as they become available.

The Hattons Trunk service is now part of their core operating model – optimising on how it can be used in all manner of customer scenarios – not just pre-owned listings. It’s been a massive success, has helped build strong customer relationships and gives environmental benefits too.

 

Vyne – Account-to-account payments (Pay with bank)

Digital payments are stacked against merchants and consumers. Open Banking presented a golden opportunity to overhaul the traditional payments infrastructure that buyers have been beholden to for decades, as well as save retailers from expensive card schemes. Vyne has harnessed this opportunity and created a solution to overhaul payments for the future. Payments at Vyne can be completed by consumers in three taps, with zero data entry or registration, and merchants can engage their customers through digital channels such as QR codes and pay-by-link, which can be sent by email, SMS, or used in person.

Vyne’s technologies include features such as instant mobile handoff, notification of funds, full and partial refunds, and direct API integration. With a core focus on designing the most intuitive and user-friendly experience to maximise conversion through extensive product testing and user feedback, Vyne innovatively leads the way for merchants and consumers to have a significantly improved digital payment experience.

 

ZigZag Global – Refund to Gift Card

With more consumers than ever before shopping online, returns have naturally become an integral part of the eCommerce experience. 76% of consumers check the returns policy before making a purchase and 44% will abandon their basket if they are not impressed with what they see (ZigZag Global Retail Returns Study 2022).

The sale is not lost on a return, nor is it the end of a retailer’s relationship with a customer. Returns are simply part and parcel of doing business online. Often, the high returning customers are the VIPs retailers want to keep. Shoppers that buy a lot will naturally have to return a lot too and as returns have started to take centre stage, customers have redefined what a good returns experience looks like.

ZigZag’s latest innovation allows retailers to process refunds through a digital gift card. Refund to Gift Card ensures the sale stays within the retailer’s business, therefore minimising the financial impact of returns. The technology encourages repeat sales and therefore increases overall revenue. It also allows consumers to get a much faster refund on their return, improving customer experience and driving loyalty.

 

Aramex – Aramex Express /Aramex Propel

Aramex’s Express Service has been at the heart of our logistics offering for over 40 years. Our UK sub-division has developed the most recent innovation within this all-encompassing delivery service, striving to streamline customs procedures to aid clients’ international shipping activities. The new digital tool, Aramex Propel, incorporates a HS code classifier, customs charges estimations, and an ID collection portal and service, helping Aramex UK to reinvent customer exportation experiences.

Assisting over 4.2 million shipments out of the UK each year, we recognise that a common barrier to exporting internationally stems from navigating various customs complexities. Aramex Propel’s forward-thinking tools enable clients to retrieve all documentation and monetary information relating to an export at speed, benefitting forecasting and decision-making. Moreover, at the point of check-out, and based on the HS code and destination country alone, Aramex Propel automatically calculates any duties and taxes; clients have full visibility and accuracy over all associated costs prior to shipments even leaving the UK.

Finally, upon receipt in the target country, our secure ID portal ensures all necessary identification documents for smooth collection are to hand, quickening up the time taken to get packages onto the last-mile. And that’s only the start.

 

DMS Matrix – Ecommerce Solutions

DMS Matrix is recognised as the 360 degree conduit between marketplaces and the sellers across the globe. We are an experience matchmaker and enabler for marketplaces and sellers both.

Along with rapidly expanding marketplace partnerships, we have a large and ever growing sellers community from different parts of the world. DMSMatrix is their gateway to global eCommerce retailing.

For marketplaces we scout, profile and activate sellers from various geographical zones and in various category verticals. Our team is expert in filtering and zero down on sellers’ marketplace is looking for.

• Seller Scouting and profiling,
• Account opening and onboarding,
• DMSMatrix ERP System access,
• Optimized Feed preparation,
• Bespoke Integration and automation,
• Cross border Shipping services,
• Warehousing and 3PL services,
• Merchant of record services.

 

Harper

Online shopping often feels more like a process than an experience – a stark contrast to the exceptional service levels retailers aspire to offer their customers in store.

Touted as the “future of shopping” by Lisa Armstrong, Fashion Director of The Telegraph, Harper is on a mission to push the boundaries of online shopping by enabling retailers from Dior to ME+EM to Salvatore Ferragamo to provide a market-leading last mile service to meet the expectations of today’s consumer.

This shopping service is made available through each retailer’s own website through a technology integration. Retailers offering the Harper service to their customers will encourage customers to behave more like they would in store. Customers add the items they’d like to try to their basket, and follow a Paypal-esque journey to book their appointment at a convenient time, without paying.

At the appointment, customers can choose whether they’d like to try their pieces in private, or for the Style Concierge to accompany them in their home to offer help and advice. Payment is taken for the items that the customer wants to keep, and the unpurchased items are taken away hassle-free.

 

Metapack – Ship from Store

Metapack’s Ship from Store is a shipping model innovation that provides retailers with the ability to leverage inventory held in their physical stores and make it available to sell through their eCommerce channels. If you have inventory held in store, you can connect it to your eCommerce platform, then display it on your website to fulfil online orders.

 

nShift – nShift Returns – Technology to eliminate over consumption and build brand customer loyalty

nShift Return Rescue technology solution was developed in partnership with circular commerce trailblazer ASKET (see below). Through a thorough process of iteration using client and consumer feedback, the Return Rescue solution was designed around two core principles; the consumer user experience, ensuring continual adoption by customers and the ability to provide actionable sustainability insights for the retailer.

Our retailer branded solution cleverly integrates with the existing nShift suite of Post Purchase solutions enabling consumers to use any internet connected device to simply identify items from past purchases and then, using the nShift’s extensive number of parcel carrier connections, offer a convenient and sustainable way of returning the unwanted items to either be recycled or revived and reused. Branded communication keeps the customer informed throughout the journey and also offers the retailer the opportunity to open up a dialogue (marketing) channel with the customer. This combination of choice, convenience and communication ultimately builds customer loyalty and converts the customer to a brand ambassador.

How it works – it’s simple and easy for the consumer:

• Log in using email
• Select the garment that they wish to Rescue
• Receive store credit which they can use to buy a new product from your web shop
• Send item back
• Rest easy, knowing that the returned item has been repaired, recycled, or resold rather than going to waste

 

Urb-it – Sustainable last mile delivery service

Urb-it provides sustainable customer-centric last-mile delivery services in Europe’s largest cities on a fleet of e-cargo bikes. Our mission is to deliver urban logistics services that create a positive impact on society and the environment.

Urb-it’s sustainable last mile delivery services create a positive impact in the largest cities across Europe which have strong regulatory drivers around ultra-low emission zones, high population density and a high proportion of e-commerce customers. This is where it can create the greatest impact through its sustainable delivery services improving the health of the cities in which it operates.

Urb-it works with its logistics and retail partners to provide the last mile sustainably, while aligning to their supply chain sustainability commitments and customer service expectations. Our services directly support our customer’s net zero or carbon reduction initiatives, and our couriers create their end of brand experience through their efficient delivery service.

Urb-it’s vision is to transform urban logistics, one delivery at a time. We have an important role to play in solving issues caused by urban logistics such as pollution and congestion, whilst also supporting e-commerce partners to thrive and respond to not only the growth in online shopping, but also increasing customer expectations.

 

Wincanton – Supply chain and logistics

Wincanton is a leading British supply chain solutions company. With almost 100 years’ heritage, Wincanton’s 20,000-strong team operates from more than 200 sites across the country, providing business-critical services to many of the UK’s leading brands. Our specialist eFulfilment division enables our customers’ eCommerce growth by managing their end-to-end order fulfilment and consumer experience.

Our latest collaborative innovation is blend of robotics, wearable technology and artificial intelligence for omnichannel retailer Neal’s Yard Remedies Organic (NYR). Our bespoke solution has transformed eFulfilment productivity and accuracy for our customer, and improved health and safety for our colleagues.

Supply chain resilience at NYR has been improved, through a cost-effective solution which can handle significant seasonal fluctuations in demand and volume. Wincanton has also increased staff retention and reduced risk exposure to reliance on short-term seasonal labour to fulfil peak order periods.

What is truly outstanding is the use of wearable technology and artificial intelligence to ensure the very best health and safety outcomes for our colleagues. Our tireless determination to improve safety performance, as demonstrated in the trial, has significantly reduced hazards for our colleagues and will further improve or outstanding health and safety record.

 

ZigZag Global – Over-Labelling Innovation

As returns have started to take centre stage, customers have redefined what a good returns experience looks like. Faster refunds, quicker collections or convenient drop-off locations, low cost or free options, tracking capabilities, and more, the list of expectations grows each year. ZigZag’s latest innovation will allow carriers to work more seamlessly together, completing a returns journey through a combined effort, and ultimately providing a better experience for the end-user.

The over-labelling innovation allows for a wider range of carrier services to be used for this first mile collection. For exchanges, that means retailers can utilise a carrier service that offers immediate goods inspection or grading before passing over to a different carrier service to get the goods back to the retailers warehouse or distribution centre. This results in a better customer experience, faster or instant refunds, and better tracking as goods change hands. The chosen exchange can be sent immediately following the first scan from either the post office, drop-off location or courier service collection. The platform generates a return label that can be printed at home or through a QR Code, printed in store.

Our Over-labelling functionality will open up the network for retailers, allowing them to offer more carrier options to their customers.

Akeneo

Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver a compelling customer experience across all sales channels, including eCommerce, mobile, print, and retail points of sale through Product Information Management. Akeneo’s open-source enterprise Product Information Management (PIM), and product data intelligence solutions, dramatically improve product data quality and accuracy while simplifying and accelerating product catalogue management.

This helps retailers deliver enhanced User Experience (UX) and Customer Experience (CX) when shopping online, helping them to: find products more easily via on-site search as product information is correctly tagged; deliver rich, accurate and compelling product information to reduce friction in the buying journey and accelerate the consumers’ path to purchase; supports the shopper with consistent product experience across all the retailers touchpoints to improve conversion; and ensures more full price selling / reduced returns as shoppers can better evaluate product data upfront, helping support their purchasing decisions, helping retailers protect margins.

 

Boodles – Shopify

At Boodles, we’re constantly striving for ways to be at the forefront of the luxury world of jewellery.

It’s always been a challenge to sell high value, fine jewellery online so we are thrilled to have achieved our goal of creating a world-class, user-friendly, luxurious website in partnership with our long-standing, e-commerce agency partner, LogicSpot.

The UX redesign perfectly captures the main components of a showroom visit with stunning new photography, clear navigation, the ability to ‘shop the image’ throughout, the addition of a Wishlist feature, option to video/chat directly with an in-store representative and carefully curated content to highlight Boodles’ family heritage and our brand story.

The improved site now delivers a best-in-class user experience for our online customers, allowing them to easily view and purchase from numerous collections across multiple categories, at widely varying price points in a simplified way.

The jewellery is placed front-and-centre but the Boodles branding, story, and intimacy echoes throughout.

From usability testing of the existing site, competitor research, understanding our target personas and UX and UI design of the new site, LogicSpot have helped deliver something we can all be proud of – and that has already knocked our metrics off the charts.

 

F.Hinds – tradeit

The implementation of a visual merchandising system for F.Hinds, using image-based product recommendations, which aim to give customers a closer experience to browsing in one of their stores.

This helps users see similar products based entirely on what they look like and is helping them drive increases in revenue, AOV and conversions.

 

Heal’s

Heal’s, founded in 1810, champions and commissions emerging British design talent as well as showcasing established brands, to supply modern contemporary furniture boasting premium craftsmanship. Heal’s migrated to Adobe Commerce in order to expand operations and increase the flexibility of the ecommerce store, and conducted a major UX review and redesign to improve the buying experience for its customers.

 

Klevu – Discovery Suite

Klevu is a customer-centric AI Product Discovery Suite that leverages AI to improve the customer journey by using the shopper’s own behavior to improve conversion, replace the native ecommerce on-site search experience, and automatically merchandise category listing pages and product recommendations with little to no manual work for retailers. Klevu’s mission is to democratize AI and make every ecommerce experience personal. The company believes that AI is no longer the secret to success for only a handful of retail giants, nor should it serve only the retailer, but instead is there to help the consumer. The AI-powered Discovery Suite is a holistic solution that enables brands to personalize the entire search and discovery experience to drive sales and relevancy, while also allowing brands to gain data insights that can inform merchandising and product development decisions. Discovery Suite provides a seamless, fast online search experience that drives traffic, conversion, and loyalty while reducing bounce rates. The solution is easy to configure, optimize and maintain and fully integrates with major shopping platforms in just hours. Klevu is also completely open and headless, meaning that developers can build fully custom experiences using the power of the platform.

 

Metapack – Delivery Tracker

Built with User Experience in mind, Metapack’s Delivery Tracker is a branded tracking portal designed to improve the customer delivery experience, reduce delivery inquiries and increase customer lifetime value.

 

Sainsbury’s Argos – Argos

At Sainsbury’s Argos we operate in a fast-moving market, where customer expectations are influenced by a myriad of choice. With that in mind we’re relentlessly attuned to how we can improve our propositions for customers, engaging them with brands that really deliver.

We offer customers great products, when and where they want them. We can give customers visibility of all the fantastic products available to them through our breadth of fulfilment options, however this is contingent on knowing the ‘where.’

Through listening to customers, analysing our data, prototyping designs, and iterating from user feedback, we found that we could add significant value to their user experience by offering greater visibility of the availability of items for delivery or a local collection, earlier on in their shopping journey. We embarked upon a re-design of the Argos mobile and desktop site which touched all search, browse and product list pages, giving customers the chance to locate themselves at the start of their shopping journey.

This UX has really delivered! So much so, that we’ve now rolled it out across both Argos and our Habitat sites. We know our customers love it, and we hope you do too!

 

Virgin Media O2

The main focus for delivering a great user experience is always to understand problems rather than the solutions. Due to the importance of user experience at O2, the in-house O2 UX Team are involved at the very early stages of shaping a proposition or service to help influence how it could work across the various omni-channel platforms we cover.

We always consider further areas for improvement, as part of performance reviews which take place after the launch of any initiative. And again, we will lean on data and insight to steer this. We then work together to evaluate and prioritise any ideas we want to investigate further.

Overall, we believe our UX stands out because we know any initiatives we work on are never truly complete. Putting something in front of users, either as a concept or a live execution, always means we have the opportunity to learn more and further improve what we’ve built. And we’ll continue to put our customers are the center of all the journeys and experiences we’re creating.

5874 Commerce – BigCommerce

Tile Warehouse is one of the UK’s fastest growing online tile retailers, equipping homeowners with the tiles, as well as the tools, to transform the interior and exterior of their homes. As a new brand, Tile Warehouse has entered the market as a ‘pure-play’ retailer solely focusing on online sales and the value tile consumer market.

For the project as a whole there were four main challenges, faced by 5874 Commerce, the leading elite BigCommerce agency. These were:

• Specialist resource availability
• Access to digital assets
• Timeline coordination
• Technical partner coordination

This was a complete BigCommerce site build utilising 58’s knowledge of WordPress to provide a content hub and it also involved in depth customer research leading to the creation of a new brand identity and guidelines. The project involved a number of vital integrations between a number of different technical partners with different systems. Coordination between all the involved parties was a particular challenge, especially where different systems cross-communicate.

 

Doves Farm – Peracto

Doves Farm is the UK’s No.1 organic flour brand. Their focus is to produce the best quality organic flour to make their consumer’s bakes always turn out great. Already stocked in all major retailers, Doves Farm has enjoyed healthy growth in B2B sales. However, with a naturally growing interest in organic produce and a surge in flour purchases as a result of changing buying behaviour due to the pandemic, Doves Farm bolstered its D2C strategy to support its new expanding consumer audience.

This included leveraging headless technology to re-platform and launch a brand new user-friendly eCommerce website that would specifically cater for individual consumers. The site is jam-packed with user-focused features and deliciously good content, including recipes and baking tips.

Since the website launch earlier this year, Doves Farm has seen an incredible increase in both online visitors and sales. To win Best UX in eCommerce would be a huge achievement for the family-owned business and their eCommerce agency, 9xb. The award would also highlight the tremendous efforts gone into crafting an excellent user experience for their growing community of bakers.

 

FoundIt! – FoundIt! Journey Optimiser > transforming UX

FoundIt! is transforming UX simply, repetitively and is consistently delivering demonstrable improvements to a retailer’s experience and bottom line, And for doing it through the thoughtful and continual application of the best-conceived approaches of data and analytics,
And for its commitment to bulletproof testing and validation of its approach and guaranteeing its customers success.

FoundIt! is proud to be pioneering this approach across multiple sites like Selfridges, Net-a-Porter, Marks & Spencer’s, Secret Sales, and more.

 

Harts of Stur

Harts of Stur is an online kitchenware company based in North Dorset (where we also have a large department store). Stocking a wide range of products (around 60k) from a large variety of brands (around 350) and a number of different product types it is really important to make the experience intuitive and the user journey seamless to enable customers to quickly and easily find relevant products. Our fully responsive website benefits from a clean visual design with intuitive navigation and hierarchy with consistency across all pages. To deliver an enhanced UX we have created a series of product assistants which help to guide the customer to choices that are right for them in categories with a large number of products. A recent switch to Nosto for recommendations on product pages has seen a solid boost to revenue from these highly relevant AI recommendations. We also understand that users reaching our homepage may want to find inspiration, so we’ve recently added an ‘Introducing’ section, which changes frequently and points users towards new or bestselling collections that may be of interest. As a whole, the homepage is designed to help users easily navigate to areas of the site that interest them.

 

Like Digital & Partners – Grenson

Longstanding contemporary luxury footwear brand Grenson was laboring under outmoded UX and a legacy digital architecture.

Like Digital were contracted to bring a more compelling UX to a modern and global consumer base while graduating the business off their Magento-based ecosystem into a more future-aligned SaaS architecture. The approach to bringing this brand forward and matching the growing consumer experience, Like Digital created a UX strategy designed to blend content and commerce seamlessly thus reinforcing the messages of brand relevance, cultural alignment and manufacturing provenance and authenticity. Additionally, a focus on both high-intent mobile users and loyal repeat customers was intuitively guided to find the products they sought with gentler reminders of the brand integrity throughout, including a compelling mobile-search experience driven by consumer data and the insight that search showed the highest propensity for mobile users to complete a purchase. Technically a modern architecture was designed around the BigCommerce environment, supplemented by best-in-breed tools such as Klavu to bring search and merchandising functionality in line with consumer experiences, and to ensure operational excellence Like Digital designed an integration with a legacy ERP to significantly increase speed and robustness. The result is a mobile optimized eCommerce ecosystem now responsible for powering business revenues.

 

Media Lounge

CDKeys are a global gaming giant offering cheap digital codes to gamers all over the world. With huge international presence comes high demand so ensuring that their eCommerce store works at its optimum and provides an intuitive user experience is always our primary focus. The global pandemic brought with it a vast increase in traffic and as a strategic eCommerce agency, we wanted to capitalise on the revenue increase that these new users could bring.

So, we carried out a comprehensive UX research project and conducted facilitated user testing sessions with 6 members of the CDKeys target audience. The recordings were analysed and behavioural patterns and consistent conversion barriers were identified. We also reviewed the data in Google Analytics to obtain a wholistic site picture so that any recommendations we provided were infused with CRO principles as well as consumer generated insights. As an agency we feel that combining these disciplines is the most effective way to fully understand the needs and requirements of your target audience.

The results were better than anticipated – a huge 7% increase in overall site conversion rate and a £1.2million increase in revenue within the first 3 weeks of implementation.

 

Pragnell – Remarkable Commerce

Pragnell are a luxury retailer who sell products online between £1,000 and £500,000 and were established in Stratford-upon-Avon in 1954 by George Pragnell. They now offer the widest and most beautiful selection of fine jewellery, watches and silver, both antique and modern, in the UK.

As a sixth-generation, family-owned company, the Pragnell name symbolises an innate commitment to quality. With three showrooms across the UK and a luxury eCommerce storefront, Pragnell help customers find the special pieces that celebrate their significant life milestones and will be treasured for generations to come.

The Pragnell website is packed with custom components, tailored UX and fully configured styling to match Pragnell’s brand guidelines and luxury experience. From custom page animations on the homepage to several product configurator tools, Pragnell offers customers the same luxury experience as their showrooms – being user experience at the heart of everything they do.

 

The Bottle Club part of Millennium Cash & Carry Ltd – https://www.thebottleclub.com/

The Bottle Club has become the fastest growing online premium drinks retailer in the UK for adventurous drinkers looking to discover new favourites, flavours and ideas. The Bottle Club delivers inspiring wines, spirits, handcrafted beers, champagnes, and whiskies from around the world directly to your doorstep. It also offers it’s ever growing range of celebrity and unique, limited-edition drinks, providing customers with a personalised service at the very the best prices.

Aramex – Aramex Express

Aramex is a leading global provider of comprehensive logistics and transportation solutions. Established in 1982 as an express operator, we have rapidly evolved into a global brand recognised for our customised services and innovative multi-product offering. We strive to be a family-orientated business, working with our customers on a one-to-one basis to build fantastic relationships and service all their needs. We are committed to offering solutions that are tailored to our customers and their business needs, covering the entire order cycle. We have helped expand and support eCommerce businesses into global networks through our expansive network and global logistics expertise. We believe Aramex enables eCommerce businesses to bring their A-game, through unparalleled support services.

Our cross-border deliveries offer timely and effective freight shipping options, with a mix of innovative, state-of-the-art technologies. We have extensive experience in maximising supply chain logistics for multi-national online retailers and our customer-centric processes allow us to take challenges in our stride while producing a world-class service.

 

French Bedroom

Online bedroom furniture specialist French Bedroom was founded by Georgia Metcalfe in 2006 and sells 1,000 SKUs encompassing bedroom furniture, lighting, and accessories, with an emphasis on timeless French style.

Alongside significant growth, French Bedroom has consistently provided a unique proposition: feminine French bedrooms. No one does French bedroom styling this authentically, with beds designed by women, for women, and product imagery styled in Georgia’s home.

The website receives an average of 110,000 monthly visitors. During the 2020 pandemic, traffic increased by +28%, driving up current year revenue by +41% and profit by +103%. With continued investment in logistics, new product development, and marketing, a 20% revenue growth is forecast for the next three years.

Continued investment in leading-edge technology has resulted in a website rated in the Top 5 for the interiors industry (Fluid Digital Awards, 2021). Repeat business has increased by 40% and order volume has grown by 46%. This has been achieved without significant headcount growth, due, in the main part, to continued investments in advanced marketing technologies and automation.

 

Harts of Stur – Harts of Stur Customer Services

Excellent customer service is central to Harts of Stur’s business strategy. We already have a fantastic reputation for customer service within our store and our aim is to provide the same level of support to our online customers. Having a relatively small customer support team is advantageous as it allows us to provide a more personal service. Phones are answered immediately, emails are responded to in a matter of hours rather than days. And if we say that we’ll call the customer back – we call the customer back! Thanks to comprehensive training and mentoring, the customer support team are efficient and competent in their work. The team possesses a strong knowledge of the products we sell (around 60k from around 350 brands) and of the company and its procedures, allowing them to do their work confidently and to the best of their ability. Customers can get in touch with the team in a number of ways allowing them to use the channel most convenient for them – be it on the phone, via email, social media or LiveChat. The team is proactive too – always happy to reach out to customers or find out information that they might not have themselves.

 

Home Leisure Direct – Customer Sales, Customer Service and Installation Teams

At Home Leisure Direct, we aim to create fun and lasting memories for friends and family through our range of games room products. We believe that the entire process for buying one of our products should be fun, simple and painless.

We utilise expert advice, confidence inspiring showrooms and consistent customer contact in order to provide the best customer experience. Our pool table installation team is our shining jewel of customer service, consistently going above and beyond what is expected of them and providing amazing knowledge and service with a smile.

In order to maintain this level of service, we believe in treating our employees with the best work conditions. This includes bonus incentives, access to free mental health services, flexible working schemes, and online perks.

 

Kukoon Rugs – Kukoon Rugs

Kukoon Rugs are delighted to be shortlisted for the Best eCommerce Customer Service category among so many other amazing companies.

Our customers are at the heart of our business, and it would be incredible to be recognised for this by the eCommerce Awards 2022!

Wishing everyone the best of luck.

 

Look Fabulous Forever – Look Fabulous Forever Customer Services

Excellent customer service is at the heart of Look Fabulous Forever. The business was started by Tricia Cusden who at age of 65 was fed up of buying makeup that was formulated for younger skin and decided to do something about it! The customer services team is only staffed by women of the same age as our customer demographic – women in their 50s, 60s and 70s and as such they are able to offer relevant and empathetic advice.

Choosing makeup online is challenging no matter how old you are and Look Fabulous Forever has a range of tools on the site to make this easier such as a colour quiz and a foundation matching tool. A dedicated content hub full of videos, photos and blogs also aims to make the makeup choosing process easier.

Its 30 day, no quibble, money back guarantee gives customers confidence to try the products and return them if the colour is wrong or they don’t like the product. These returned items are recycled so they don’t end up in landfill.

Look Fabulous Forever is proud of a Trustpilot score of 4.8 (9,100 reviews) and an NPS score of 69, testimony to its great customer service.

 

Pinter

We are the Customer Service team at Pinter! Here at Pinter, we strive to provide outstanding customer service, always. As a team, we never fail to come together to collaborate and execute unforgettable service for our community.

The Pinter community is unlike any other; loyal, trusting, and some of the most passionate customers you can find. They care a great deal about us and what we create, and we go above and beyond to give back to our community the level of service they deserve and expect.

Our team are on hand via multiple channels, 7 days a week, even being available until 8pm on weekdays. We speak with customers via email, phone, video call, live chat, and social media – all without the use of bots! Every customer interaction is handled with care, patience, and understanding – nothing is ever too much trouble for us. We are trained and situated in-house, this affords all team members to have first-hand experience with the company and the product – if we have any specific queries that only other teams could answer, we can just walk over and ask!

All in all, our community is at the heart of everything we do, so we make sure that’s visible through the service we provide!

 

Starshipit – Starshipit

Starshipit is the best practice shipping and fulfilment platform that helps retailers save time and deliver great shipping experiences. Hit the ground running and seamlessly integrate with the couriers and eCommerce platforms you already use. If you’ve got a tool that we don’t support, just use our powerful API.

Starshipit streamlines every step of the fulfilment process, reducing handling time, minimising human error and improving the customer delivery experience. Free onboarding, training and support for every customer, regardless of size, helps get you up and running with Starshipit from day one.

We’re proud to be shortlisted for the Best eCommerce Customer Service award in 2022. It’s a testament to the hard work our support team puts in every day for our customers.

 

Virgin Media O2

At O2, we put the customer at the heart of everything we do, especially when it comes to providing great customer service. Our customer service ethos is to make is easy for customers to self-serve and find the information they’re looking for, but to also make sure they have access to a range of assisted support channels if they should need it.

We are dedicated to making sure our customers can get the best possible service from us, whatever channel they choose to use. Whether they are looking at help content on our website, talking to us on live chat, using our virtual assistant in My O2 or phoning in to our call centres, we pride ourselves on making sure the customer always gets the help they’re looking for.

Our team prides itself on the customer service experience provided, and we’ll continue to bring a best-in-class customer service experience throughout 2022 and beyond.

Adobe – Love the Journey Multi-Channel Campaign

Love the Journey, Adobe’s Back-to-School campaign was run across the UK, Germany and France, our key markets within the EMEA region. This truly multi-channel campaign was executed across several channels include adobe.com, paid media, email and affiliates (such as unidays). The concept was to support young people as they navigate unchartered territory and ambiguity off the back of challenging pandemic years. The campaign was aimed at sewing a thread of hope and aspiration to students, highlighting that it’s fine to not know what the future holds and that every success story had a journey to get there. The campaign used inspirational and unexpected customer stories to shine a light on the power of creativity and position Adobe and our student offering as the way to help open doors to new frontiers. Creative individuals with powerful journeys were leveraged and tailored to each of the three regions to create maximum relatability to our customers. Results massively overachieved on target with double the forecasted visits to site and +57% social media interactions, highlighting the huge success of the campaign.

 

Denby Pottery – Denby Handcrafted – Makers Month

Iconic British pottery Denby, producer of artisan stoneware, celebrated the nation’s creativity and continuing love of handcraft in June 2021, with ‘Makers Month’, an online showcase of some of Britain’s top ‘Makers’ along with craft-inspired workshops, talks and tips from creative businesses taking a handcrafted approach. As part of the campaign, Denby also shared a series of interviews with their craftspeople exploring the skills and processes used to design and make handcrafted ceramics.

Championing British craftsmanship, ‘Makers Month’ from Denby invited everyone to explore a curated edit of creative businesses which, like Denby, are making pieces with handcrafting at their heart.

 

Dorwest Herbs – Fireworks 2021: Naturally dial down your pet’s firework fear

The Dorwest Herbs Fireworks campaign to “naturally dial down your pet’s firework fear” ran from September to November 2021, and annually conveys ways to keep pets calm and stress-free during fireworks season. With pet owners up over +60% since the start of the pandemic, the objective of the campaign although directly promoting key natural calming products: Scullcap & Valerian Tablets and Valerian Compound, also highlighted different ways owners can prepare pets before and during fireworks season featuring advice from external behaviourist and veterinary experts.

The campaign surpassed forecast goals through stand-out marketing material, targeting both Trade and Retail customers through digital and traditional touchpoints to improve brand awareness, promote calming products and explain product benefits; including: on site landing pages and blogs, print ads in key publications, social ads, organic posts, stories and Reels on brand platforms, a giveaway competition, YouTube video, Direct Mailer, Facebook Lives, Press Releases, brand emails to the Dorwest subscriber base and a Bespoke Calming Advice Plan with expert advisors creating a bespoke plan for behavioural advice and product administration.

The campaign saw net revenue increase +51% year on year during the September to November period, brand searches for “Dorwest Herbs” increase by over +100% year on year and overall outstanding customer feedback highlighting the expert knowledge of staff and willingness to help pets.

 

Doves Farm – Peracto

Doves Farm is the UK’s No.1 organic flour brand. Their focus is to produce the best quality organic flour to make their consumer’s bakes always turn out great. Already stocked in all major retailers, Doves Farm has enjoyed healthy growth in B2B sales. However, with a naturally growing interest in organic produce and a surge in flour purchases as a result of changing buying behaviour due to the pandemic, Doves Farm bolstered its D2C strategy to support its new expanding consumer audience.

This included leveraging headless technology to re-platform and launch a brand new user-friendly eCommerce website that would specifically cater for individual consumers. The site is jam-packed with user-focused features and deliciously good content, including recipes and baking tips.

Since the website launch earlier this year, Doves Farm has seen an incredible increase in both online visitors and sales. To win Best UX in eCommerce would be a huge achievement for the family-owned business and their eCommerce agency, 9xb. The award would also highlight the tremendous efforts gone into crafting an excellent user experience for their growing community of bakers.

 

Evri – Rebranding the biggest dedicated parcel delivery company

On 14 March 2022, we rebranded Hermes UK to Evri. As the UK’s biggest dedicated parcel delivery company (700million+ parcels a year), Evri is for anyone who wants to send a parcel. That includes customers sending individual items; independent businesspeople sending in bulk; e-commerce marketplace traders; SMEs; or major retail brands such as John Lewis, Next and M&S. We developed and implemented a sophisticated multichannel marketing campaign comprising emails, social media, VOD, website, TV, display ads and vehicle livery to communicated these changes and build brand awareness. On a wider level, we were also looking to consolidate a period of significant business growth and explore new markets, such as international and fulfilment. We’re also on our way to hit ambitious ESG targets, positioning Evri as the green carrier of choice. Evri landed well for all stakeholders, from colleagues to customers. The transition from Hermes to Evri has resulted in an increase in web traffic and SEO visibility, which enhances brand awareness, and we’ve seen significant reputational improvement.

 

Infinity Nation Limited – Herman Miller and Infinity Nation – eCommerce Growth

Over the last 5 years, Infinity Nation have supported Herman Miller, advising and challenging their digital performance. Our brand values are to constantly challenge and to educate our clients.

The pandemic transformed the Herman Miller business model forever and paved the way for an expanded in-house eCommerce team, able to implement these strategies; transforming their website asset, maximising sales to consumers through the UK store via direct paid channels, and expanding their direct to consumer model into other EU territories within a 12 month period.

 

The Bottle Club part of Millennium Cash & Carry Ltd – https://www.thebottleclub.com

The Bottle Club has become the fastest growing online premium drinks retailer in the UK for adventurous drinkers looking to discover new favourites, flavours and ideas. Winner of several awards, The Bottle Club delivers inspiring wines, spirits, handcrafted beers, champagnes, and whiskies from around the world directly to your doorstep. It also offers celebrity and unique, limited-edition drinks, providing customers with a personalised service at the very the best prices.

Adobe – Project Wallflower

We have recently seen a change in the macro-economic environment with the rise of inflation and energy costs. Cost of living has gone up and therefore willingness to spend of consumers has gone down. Some internal research shows that value for money remains the number one priority for both our existing base and new prospects. With the market being so competitive it is expected that companies offer a loyalty scheme and provide consistent support creating a need for presonalisation to stand out in the market and retain our users.

The Wallflower program, which falls into the usage stage of the customer journey, is a proof of concept ran in EMEA aimed at highlighting users on our full Creative Cloud offering who are only using one product. The program leverages data science models to make a personalised recommendation based on previous usage, behaviour and actions to determine what product is best for the individual to try out next.

Wallflower was the most efficient e-mail in EMEA in driving usage from 0/1 product to 2+ products. With a huge opportunity to scale and optimise further.

 

Iceland – Iceland Bonus Card App

Iceland’s Bonus Card loyalty programme has been running since 2006 and has offered customers 5% cashback on savings they add to their card. No points, just pounds: the Iceland Bonus Card is a high-interest savings scheme, where every £20 saved receives a £1 bonus.

To bring Bonus Card up-to-date and make it more available to a new generation of customers, Iceland decided to build an app and digitise our loyalty programme.

The app went live in April 2021, and has been a runaway success.

 

Infinity Nation Limited – Herman Miller and Infinity Nation – eCommerce Growth

Over the last 5 years, Infinity Nation have supported Herman Miller, advising and challenging their digital performance. Our brand values are to constantly challenge and to educate our clients.

The pandemic transformed the Herman Miller business model forever and paved the way for an expanded in-house eCommerce team, able to implement these strategies; transforming their website asset, maximising sales to consumers through the UK store via direct paid channels, and expanding their direct to consumer model into other EU territories within a 12 month period.

 

REN Clean Skincare & LoyaltyLion – Helping REN Clean Skincare to revitalise customer loyalty

LoyaltyLion allows retailers to build longer-lasting customer relationships, using loyalty data and insights to connect and accelerate their existing marketing technologies and tactics. Proven to increase retention and spend, the platform is trusted by thousands of fast-growth ecommerce merchants worldwide.

With the acceleration of ecommerce over the last two years, this challenge has been intensified as competition increases and giants occupy increasingly large shares of the market. As an innovative technology platform, LoyaltyLion meets this challenge head-on, which is why Unilever-owned, sustainable, and cruelty-free skincare brand REN Clean Skincare approached us to help revitalise its customer loyalty.

A loyalty program is about more than points and rewards: it’s about unlocking the insights required to build relationships that increase customer lifetime value and power sustainable ecommerce growth.

In partnering with LoyaltyLion, REN can now deliver seamless, omnichannel experiences, resulting in deeper emotional connections with its customers. It has improved customer experience and engagement through its partnership with us, yielding a rise in average order value and spend.

Denby Pottery – Christmas 2021 Content Marketing Campaign

Iconic British pottery Denby, producer of artisan stoneware, celebrated Christmas 2021 with a beautiful and engaging campaign featured within online and offline channels which was “Bring Joy”. The essence of the campaign was about finding all of the little ways to bring a little joy into our lives and the lives of those around us. Making a little effort (but without extravagance) to put a smile on faces and remember what matters the most.

The campaign had a feel of celebration and festive fun with special but simple touches but still all grounded with a conscious mindset with versatility, the durability of Denby shown throughout, recycled /recyclable, paper, reused ribbons, leftover recipes and more plant based options.

We believe that we created a campaign for Christmas 2021 that was engaging as well as inspirational with beautiful but achievable lifestyle imagery and styling cues. It resonated with our audience as people were looking forward to being able to gather round a table together to mark the occasion whilst still being mindful of the macro factors and a need to be more understated.

 

Kukoon Rugs – Social Media Content Success

Kukoon Rugs are leading the way to becoming the number one destination for rugs online. Taking the world of Social Media to the next level, Kukoon Rugs share world class User Generated Content from Influencers, Brand Ambassadors and Customers. Kukoon Rugs Digital Team are shaking up the world of rugs online through spectacular use of Social Media Content across a variety of channels.

Being ahead of the game and creating a buzz around the rug industry, Kukoon Rugs have 80,000 Instagram followers who engage, enjoy and share the Kukoon Rugs brand and product. Some of the top performing content engaged with in the form of reels, posts and stories, Kukoon Rugs are a firm favourite on Instagram for those looking home decor inspiration.

Taking TikTok by storm with over 187k likes and 20,000 followers, Kukoon Rugs have several success stories of producing spectacular content.

A small, yet extremely eager Digital Team, Kukoon Rugs are always thinking of the next big move on how to grow across Social Media. Engaging and growing their audience and of course to become the name everyone thinks of when they think of rugs.

 

Like Digital & Partners – One&Only Resorts Reopening Campaigns

Like Digital & Partners are the incumbent content agency for Kerzner International’s One&Only Resorts globally.

Following the international border closures of 2020, Like Digital & Partners created a strategic 2021 omnichannel content plan for One&Only with empathy and agility at its core, telling a compelling story that resonated with audiences at each phase of the pandemic.

At a time of great uncertainty in the travel and hospitality sector, Like Digital & Partners strengthened One&Only’s brand loyalty, driving conversions and contributing to record-breaking sales via inspirational storytelling and targeted monthly EDMs.

As 2021 saw a return of international travel across key markets, Like Digital & Partners reignited the audience’s passion for travel with a nuanced CRM campaign that struck a balance between inspirational and operational. For those destinations that remained under lockdown for much of 2021, a more mindful approach was employed. Our tailored approach and geotargeted messaging ensured we did not alienate audiences in lock down and were quick to market once travel resumed.

Via insightful marketing campaigns and rich storytelling, One&Only was able to nurture its audience across the world, resulting in increases in site traffic and EDM engagement, which translated to record-breaking room bookings through 2021 into 2022.

 

PAASE Digital – How Curlsmith used OctaneAI, integrated with Klaviyo, to gain 100k new subs

Curlsmith approached PAASE Digital to help enhance their email marketing – specifically their campaigns and flows. The need to automate the current CRM journey was essential.

Curlsmith creates specific formulations for different hair types and had been experimenting with guided selling tools that would better create personalised recommendations. However, finding a tool that could build out rich customer data and deliver against the breadth of possible recommendation outcomes, whilst neatly integrating into Klaviyo and Shopify had proved difficult. PAASE came onboard, implementing Octane AI and the fully integrated quiz experience has become a key driver for both email/SMS subscriptions and site revenue.

The multi-purpose quiz transformed the level of personalisation for the consumer. The design of the quiz not only educated the consumer on what they needed but also created an authentic shopping experience. The CRM tool is clearly aligned with the customers’ needs, whilst collecting data at the same time.

It’s not been long since we became Klaviyo’s first Elite Master Partner in EMEA, and even attend our first Expo, so to hit another milestone in such a short period of time would be very rewarding, especially for the team.

 

Publicis on behalf of Nomad Foods – Birds Eye Green Cuisine: Retail Content Optimisation

There has never been a more imperative time for brands to be highly visible on the digital shelf. Through a programme of digital shelf content optimisation, we propelled Birds Eye products to the top of page one on retail search results and delivered elevated, engaging content that highly resonated with our target customers.

Without any incremental media spend, we drove a sales uplift of 10% in a highly competitive growing category.