With 20 years’ digital retail experience across a number of blue chip retailers working both client-side and supplier-side, Nadine specialises in helping brands and retailers maximise online and offline trading opportunities through cross-channel integration, effective consumer marketing and “customer keeping”.
In 2015 Nadine took up the position of e-commerce and CRM director at Moët Hennessy, bringing the worlds’ finest wines and spirits direct to consumer, before joining Hobbs as its customer director at the end of 2016.
In 2018 she became e-commerce director for Sunday Times Fast Track accredited Revolution Beauty before taking up the helm as interim digital director at fashion giant Ted Baker in 2019.
As interim chief customer officer of 20-year old luxury makeup brand ByTerry she most recently led the brand into a major digital transformation through the challenging times of a global pandemic. Nadine is now independently advising a range of retail brands and start-ups.