Michelle is a catalyst for innovative growth. Today she is leading and integrating Commerce expertise across VMLY&R’s brand and customer experience offering.
Her leadership is transforming how connected commerce is delivering client growth – focused on customer behaviour change and needs, and new product/ service offerings.
Pioneering launches include: a Commercial Planning Suite, Consultancy practice, Social Commerce+ practice, and an ecommerce performance measurement product CatScan. All adopted across the global network.
GSK, Coco de Mer, Diageo, TATA, & Gore work with the agency at scale with briefs for innovation in the tea category; pharmacy of the future, new market routes for D2C brands, and Boots’ award-winning first ever experiential-led Christmas.
Michelle’s commitment to a diverse and equal business for all saw VMLY&R Commerce UK named Diversity & Inclusion Company of the Year 2021 by The Drum.
Michelle sits on WPP UK’s advisory board, VMLY&R COMMERCE’s global operations board, and Ecommerce Expo’s advisory board. She is a member of WACL and WPP Stella – helping shape the future of industry.