Best B2B Website Launch
ASSA ABLOY
Abloy, part of the ASSA ABLOY Group, are a global leader in access solutions whose mechanical and digital products are sold all over the world.
In late 2021 the Abloy team embarked on the huge task of moving their B2B ordering process from an older intranet style system – which had been in place for over 20 years – to a modern e-commerce website.
With huge potential to accelerate growth coupled with a base of long-standing customers, this was a priority business project with high stakes for success.
Working across different locations and with highly complex requirements, the teams worked collaboratively to launch a new, modern B2B e-commerce portal for our customers.
Ceiling Tiles Express
New Challenger B2B e-commerce brand launched in 6 weeks and generated sales 200% above our expected launch target.
From an idea sketched on a bit of paper to a fully functional e-commerce website, brand identity and product offering in just six weeks.
The whole team put in a considerable effort to not just launch a new e-commerce website in such a short time but to cram in the research, design, testing and product development without compromising the quality of the work.
Envisage Digital
We are delighted to present our entry for the Best B2B Website Launch award: the newly relaunched website of Cladco, www.cladcotrade.co.uk. The website, built on the robust Magento platform, signifies a milestone in Envisage Digital’s journey towards creating a dynamic, engaging, and user-centric online business to business platform.
We believe the Cladco Trade website stands as a testament to Envisage Digital’s commitment to quality, innovation, and customer satisfaction, making this Magento 2 B2B entry a worthy contender for this prestigious award.
Launchpad
Launch Pad Partnered with Williams Commerce to solve some core challenges:
– Subscription ecommerce model featuring monthly subscription packages
– Content engine to promote the packages
– Contract workflow to handle terms. This meant the site needed to plug into or link to some form of contract.
An additional ambition of Launchpad was to improve the user experience of their website
A new website with user experience at the heart of the project was needed and included a focus on brand and positioning, digital objectives and KPIs. Gaining a deeper understanding of the audience through data and user research was a big part of this.
A major issue facing Launchpad was the fact the company did not have a content strategy to promote their subscription ecommerce offering and products.
With this in mind, the Williams Commerce team ran a discovery process that was UX-led and had the customer journey at the core. This supported the creation of a content strategy that fits with Launchpad’s packages and brand.
The site went live in January 2023 and here are the results (Jan – Feb vs Marc – Apr):
– 292% increase in sales
– 186% increase in conversion rate
– 275% increase in orders
– 8% increase in AOV
– 100% increase in return customers
Remarkable Commerce
Remarkable have been working with Absolute Snow since 2007 where following several years of growth, they were ready to capitalise on growing brand awareness – by implementing a commerce platform with the tools and integrations it needed to innovate and accelerate its growth. Absolute chose the Remarkable Commerce Platform for a number of reasons – speed of migration, access to an extensive engineering and developer team to support complex, custom integrations, and the platform’s headless, API-first architecture.
One of the biggest UX improvements that happened was on the dropdown navigation. The research showed that this needed a significant rework – a historical tab system on the old website which housed 100’s of links was outdated and slow for users. The new and improved navigation allows customers to find categories easier.
It’s clear that the new Absolute Snow website had to cater to a wide range of customers and the overall UX had to consider this. Remarkable spent a lot of time optimising and enriching product data to improve the overall customer experience. The website is very content driven and this is good for UX as customers use this content to navigate the site with ease.
Since March overall interaction and engagement is up by 20%. This validates all the key work and research put into the site navigation.
RM’s Consortium
The Consortium went live with a new and exciting Adobe Commerce Cloud website in March of this year. It was a huge programme of work taking 2 years from inception to delivery, involving many 3rd parties, integrations with a new ERP and new PIM, and coordination with a diverse range of stakeholders. It’s a leader in this sector, pushing the boundaries of B2B capabilities.
With so much change and ambition for the new site, the website launch project had to go back to basics and work from a clean slate. Like all our projects at The Pixel, a detailed discovery phase was undertaken, followed by a design and build process. This was done by running a series of workshops, challenging preconceptions, and teasing out details to allow us formulate a robust and unique website.
As part of our success metrics, immediate purchasing barriers were removed by devising a solution that allowed new B2B accounts to place their first order instantly online.
Thanks to the website launch The Consortium now has full visibility of product availability, delivery options, after sales order information and financial data, making for a better and more engaged customer experience.
teapigs
The new teapigs B2B website has revolutionised their wholesale operation with a streamlined, 24/7 self-service ordering system. Acknowledging a need for improved customer experience and efficiency, teapigs harnessed the capabilities of their existing Shopify platform, integrated it with SparkLayer, and rapidly built a custom B2B solution. This innovative approach yielded significant benefits: a 33% increase in Average Order Value and markedly reduced order processing times. The new website has been highly praised by their B2B customers for its convenience and transparency, prompting them to expand this successful B2B model to the US and Australia. What makes teapigs’ B2B website truly exceptional is its perfect blend of simplicity, efficiency, and customer-centric design. This innovative approach demonstrates the power of digitisation in B2B commerce, setting a new standard for customer experience in the sector.
