Best B2B Website of the Year (over 50 Employees)

Cutwel

Cutwel has successfully redefined what B2B eCommerce can look like within a traditionally offline and technically complex sector.

Rather than simply refreshing the appearance of the website, we fundamentally redesigned the customer journey around speed, usability, trust, and operational clarity.

Our website combines:

• AI-driven personalisation
• Conversion-focused UX
• Technical product clarity
• Intelligent merchandising
• Seamless mobile purchasing
• Transparent delivery communication
• Modern payment flexibility

The result is a high-performing digital sales channel that is changing customer behaviour, accelerating online adoption, and delivering measurable commercial growth.

In a market where many competitors still offer outdated catalogue-style experiences, Cutwel has created a genuinely modern B2B eCommerce website that simplifies complex purchasing and sets a new benchmark for engineering eCommerce in the UK.

Our results demonstrate not only innovation, but sustained commercial impact, customer satisfaction, and digital transformation at scale.

LKQ Euro Car Parts – Omnipart Euro Car Parts

Omnipart, developed by Velstar for LKQ UK, is a purpose-built B2B eCommerce platform transforming how automotive trade customers order parts.

Designed around the fast-paced needs of mechanics and workshops, the platform enables users to identify, price and order the correct parts in seconds through real-time vehicle lookup, live stock visibility and account-specific pricing. Integrated delivery tracking and digital returns further streamline the process, reducing reliance on manual, phone-based ordering.

Omnipart brings together multiple data sources into a single, seamless interface, allowing customers to manage jobs, generate quotes and track deliveries without leaving the platform. The result is a faster, more accurate and fully self-service experience that supports both efficiency and scalability.

Since launch, the platform has become central to LKQ’s digital operations, improving service speed, reducing administrative burden and driving strong adoption among trade customers.

Omnipart stands out for its combination of technical complexity and user-first design, delivering a best-in-class B2B experience that reflects the real-world needs of its users and sets a new standard for digital in the automotive sector.

Red Technology – OnSite Support

Red Technology partnered with OnSite Support to deliver an advanced B2B ecommerce ordering portal, built on the tradeit™ platform and designed for complex procurement environments.

The portal transforms how OnSite Support’s customers purchase PPE, workwear, and equipment. It combines an intuitive ecommerce experience with procurement control, enabling customers to manage users, budgets, approvals, and product access within a single self-service platform.

Key capabilities include embedded budget controls, role-based permissions, authorised product lists, and approval workflows, ensuring purchases are compliant and aligned with organisational policies. Integration with Microsoft Dynamics 365 Business Central ensures accurate product, pricing, and order data across systems.

The result is a more efficient and controlled procurement process, reducing manual effort while improving visibility and accountability.

Feedback has been highly positive, with users highlighting the platform’s ease of use and speed. As OnSite Support’s Technology & Systems Manager noted, the solution puts full control of procurement into customers’ hands.

This project demonstrates how B2B ecommerce can evolve beyond simple ordering into a fully governed digital procurement environment.

Sanderson Design Group

Sanderson Design Group reimagined its digital commerce ecosystem to create a unified, design-led B2B platform for interior designers, retailers and trade partners across its portfolio of globally recognised brands, including Harlequin, Zoffany, Clarke & Clarke, Morris & Co., Scion and Sanderson. As a holder of a Royal Warrant, the business sought to translate its heritage, craftsmanship and premium positioning into a digital experience that meets the expectations of professional buyers.

The objective was to move beyond traditional, function-led trade portals and deliver a premium, inspirational environment tailored specifically to B2B workflows, supporting specification, sourcing and purchasing decisions in a single seamless journey. Built on Adobe Commerce with a headless architecture and proprietary framework, the Trade Hub brings multiple brands together into one connected platform for trade users.

Interior designers and trade customers can browse across all brands, access trade pricing, review detailed product specifications, and place orders efficiently, while also using rich imagery and editorial content to support client presentations and project planning.

Alongside the B2B platform, multiple B2C brand sites were delivered within the same architecture, ensuring consistency in performance while preserving each brand’s identity.

An embedded trading model now enables continuous optimisation across merchandising, conversion and customer experience, turning the platform into an active, commercially driven tool for trade growth.

This is not just a digital upgrade, it is a purpose-built B2B ecosystem that transforms how the interiors trade sources, specifies and sells at scale.

Specialist Crafts

Envisage Digital successfully transformed Specialist Crafts, the UK’s premier Art and Design resource supplier, through a high-stakes digital evolution. The project involved a total rebrand from Dryad Education and a seamless migration to a high-performance Adobe Commerce ecosystem. This ambitious launch didn’t just refresh a brand; it globalised it, introducing localised store views for the US, UAE, and Ireland, all managed via a single, unified backend.

The site’s architecture is defined by the innovative Hyvä Theme, which stripped away technical bloat to deliver a consumer-grade experience for time-poor educators. By prioritising speed and B2B-specific functionality, such as Purchase Order integration and advanced ElasticSearch for a 28,000+ SKU catalog, we achieved a 6% Year-on-Year revenue uplift and a 90+ Google PageSpeed score.

Despite the complexity of a domain change and international expansion, our strategic SEO mapping ensured zero loss in organic authority. Specialist Crafts now sets a new benchmark for the sector: a vibrant, mobile-first platform that proves B2B procurement can be as fast, intuitive, and inspiring as B2C. This project exemplifies excellence in technical engineering and user-centric design.

St Austell Brewery – true

St. Austell Brewery and digital partner true have transformed the company’s wholesale ordering experience from a traditional telesales model into a modern ecommerce platform designed specifically for the hospitality sector.

Serving pubs, bars, restaurants and venues across the South West, the platform combines the convenience and efficiency of modern ecommerce with the personal service and relationships St. Austell Brewery has built over more than 170 years.

Built using a modern headless architecture centred around Umbraco, the platform delivers a faster, more flexible and scalable ordering experience. New features include AI-powered product search and recommendations, personalised ordering journeys, improved product discovery, seasonal campaign experiences and hospitality-specific functionality such as delivery notes and repeat ordering tools.

The platform has also introduced a native retail media solution, enabling suppliers to run targeted campaigns with measurable performance reporting.

Driven by continuous customer research and optimisation, the platform has significantly increased online adoption and customer engagement while helping hospitality customers place orders more quickly and efficiently.

St. Austell Brewery’s wholesale platform demonstrates how digital transformation can modernise a traditional industry while preserving the service and relationships customers value most.

Sweet Squared

Sweet Squared partnered with Glass Atlas to create a more connected B2B commerce experience for professional beauty customers, sales representatives and internal teams.

As a fast-growing professional beauty distributor, Sweet Squared needed its website to support the full reality of trade buying. Customers needed a simple way to order, redeem loyalty value and manage purchasing within clear commercial rules. Sales representatives needed a faster, more consistent way to place orders on behalf of customers. Internal teams needed stronger governance across credit, promotions, loyalty and reconciliation.

Glass Atlas delivered a BigCommerce solution that brought these journeys into one more unified commerce environment. This included a loyalty experience embedded into the storefront and a bespoke sales-assisted ordering tool that allows representatives to support customers while staying within the same governed platform.

The result is a B2B website that does more than process online orders. It supports self-service buying, loyalty redemption, field sales, credit governance and operational control through one connected system.

Since launch, Sweet Squared has seen positive growth across customer acquisition, returning users and revenue, showing how a well-designed B2B platform can improve customer experience while supporting scalable, commercially controlled growth.