BEST B2B WEBSITE OF THE YEAR
BM Steel – Iconography
BM Steel Group, are a leading player in their sector – part of the Japanese company Marubeni Itochu Steel.
They focus on stocking and distributing quality structural steel products, accessories, components and associated services to a range of construction professionals, architects, specifiers and in some instances the general public.
BM Steel recruited an experienced retail eCommerce Manager in 2022 with high expectations and plans to drive future B2B eCommerce initiatives.
Heineken UK – Eazle.co.uk
Eazle is B2B solution for pubs across the UK trading directly with Heineken. We work with some of the biggest partners in the drinks industry to supply drinks of all categories and aim to make business easy with every interaction, continuously improving customer promoter metrics year on year.
Our team of product owners, developers and e-commerce specialists all strive to make data led and customer centric decisions to improve the user experience day to day.
We use advanced tech to make personalised recommendations on products we know will help our customers attract more customers and sell more beer and cider as well as provide out of stock alternatives to ensure the fridges and cellars are fully stocked no matter what.
The pub industry has been hit hard in recent years. Eazle is so much more than a basic ordering portal, we aim to improve the lives of our hardworking publicans by continuously finding ways to innovate and simplify to Make Business Easy every single day and will carry this ethos in to our innovations to support a thriving sustainable pub industry for many years to come.
Juno Ecommerce – Additional Lengths
Remi Cachet, a leader in premium human hair extensions, partnered with Juno to launch its cutting-edge B2B website, tailored for trade professionals. Remi Cachet prioritises user experience, offering exclusive trade discounts on its high-quality products. The website excels in intuitive navigation, rich product information, and efficient checkout processes, enhancing the user journey.
Innovative offerings, including patented Ultra Tips and dedicated support, underscore Remi Cachet’s commitment to client success. Strategic partnerships with Klaviyo and Shopify Plus optimise marketing and transactional efficiency, propelling Remi Cachet’s growth and customer satisfaction.
Through a focused B2B approach and innovative solutions, Remi Cachet solidifies its position as the go-to destination for premium haircare solutions in the industry.
Its B2B website distinguishes itself with exclusive discounts, highest quality human hair, and dedicated support. Innovative products like Ultra Tips and business support resources further enhance its appeal.
Its strategic partnerships optimise marketing and transactional processes. With a seamless online experience and a commitment to excellence, Remi Cachet surpasses competitors, making it the top choice for trade professionals in the UK.
KCS Education – The Pixel
The Pixel is delighted to submit KCS Education as an entry to the eCommerce Awards – Best B2B category. Working with KCS for the past 18 months, The Pixel has undertaken a number of milestone initiatives with KCS to help them to reach their overarching business goals of becoming a digital first brand, enhancing their B2B customer experience and improving their conversion rate.
The Pixel and KCS have been working to identify key friction points for B2B customers as they navigate the KCS site and implementing strategies to improve the overall customer experience, to reach the objective of increasing Revenue, Repeat Purchase Rate and Average Order Value.
The website has been the driving force for a number of changes within the business that has seen them transform their ERP system, improve their punchout integration to allow for easier order management via customers eProcurement systems, as well as improving product discovery through the introduction of Adobe Live Search.
Master of Malt Trade
Master of Malt Trade is recognised as one of the leading specialist drinks wholesale e-Commerce sites in the UK. We aim to go above and beyond what is expected; our industry is constantly changing, so we must be able to rapidly evolve our offering and service to meet customer needs.
Through 2023 our homepage and much of the site was revamped in response to customer learnings. Hospitality is ultimately about people, so our focus is on storytelling in a human way, replicating stories across all digital touch points, from email outreach to social media, to our homepage and banner click-throughs.
Our approach of delivering ‘unexpected delight’ has supported strong sales growth of 48% YoY in 2023, off a significant base.
Working across the industry, we’ve had exposure to what has been a rough number of years, with Brexit and Covid taking their toll on everything. Master of Malt Trade has focused on responding to these challenges by offering flexibility, simplicity and responsiveness to embody forward thinking trading. We work hard to support our beloved industry even when it feels like the political agenda is against us.
Personal Homecare Pharmacy
Personal Homecare Pharmacy (PHP) is at the forefront of redefining clinical homecare in the UK – integrating advanced e-commerce technologies into our service delivery to enhance efficiency and patient care. We collaborate extensively with B2B partners, including NHS hospitals, integrated care boards, pharmaceutical manufacturers, and partners such as Apodi – improving service delivery directly to patients’ homes and ensuring continuity of care.
Our digital-first approach, utilising the Magento 2 open-source platform, has transformed our interaction with clients and the management of prescriptions – setting new standards for operational efficiency in clinical homecare. This transition from traditional processes to a robust digital ecosystem has streamlined patient care management, allowing real-time updates and interactions that significantly reduce error rates and enhance patient safety.
PHP’s innovative digital solutions have also significantly increased patient registrations – without affecting customer service response times – demonstrating our system’s scalability and efficiency. We have been recognised through appointments to several high-value NHS pharmaceutical framework contracts – underscoring the trust and reliability that we have established with our stakeholders.
Our commitment to continuous improvement in clinical homecare positions PHP as a leader in the healthcare sector and ready to meet the evolving needs of our patients and partners.
Toolstream
Toolstream’s e-commerce site exemplifies exceptional customer-centric design, innovative features, and a commitment to continuous improvement. Notably, the fully integrated loyalty scheme and unified 360-degree customer service experience through Zendesk stand out as key innovations. The loyalty scheme allows customers to collect points based on order history and redeem rewards, significantly boosting customer engagement and satisfaction. Additionally, the Zendesk integration unifies customer interactions across all channels, providing a seamless customer service experience and efficient resolution of inquiries and returns.
As a leading B2B tool distributor based in Yeovil, South Somerset, Toolstream supplies a wide array of market-leading hand tools, power tools, and premium workwear to retailers worldwide. With a mission to simplify business operations by delivering high-quality products quickly and at competitive prices, Toolstream embarked on a significant digital transformation journey in partnership with Columbus. The transition to the Optimizely platform has significantly enhanced Toolstream’s e-commerce capabilities, resulting in a scalable, user-friendly, and data-integrated platform.
Toolstream has seen remarkable improvements: a significant increase in product page views, mobile traffic, conversion rates, and a marked reduction in customer support tickets, reflecting improved customer satisfaction. Toolstream’s transformation showcases its ability to meet and exceed customer expectations, positioning itself as a leader in the B2B sector.
B92
Unified – Fixfast
Fixfast’s B2B ecommerce site is a leader in the building and construction industry. It has revolutionised this industry since its launch in November 2023 thanks to its robust usability. This is highlighted by its transparency, accuracy and ease of access to safety-critical product information. This is backed up by a comprehensive Skills Hub for educational purposes, and a state-of-the-art PIM system ensuring accuracy and compliance under stringent safety laws.
Innovative technologies such as Hyvä for enhanced performance, Storyblok CMS for agile content management, and Akeneo PIM for real-time data accuracy, along with strategic partnerships like NBS integration, collectively boost the website’s efficiency and accessibility. These efforts culminate in a user-centric, intuitive experience that supports informed purchasing decisions and aligns with current building safety regulations. Fixfast’s commitment to improving industry standards through digital innovation positions its eCommerce site as a frontrunner for the “Best B2B Website of the Year,” setting new benchmarks for safety, transparency, and customer engagement in the digital realm.
