Best Content Marketing Campaign
Denby Pottery – Christmas 2021 Content Marketing Campaign
Iconic British pottery Denby, producer of artisan stoneware, celebrated Christmas 2021 with a beautiful and engaging campaign featured within online and offline channels which was “Bring Joy”. The essence of the campaign was about finding all of the little ways to bring a little joy into our lives and the lives of those around us. Making a little effort (but without extravagance) to put a smile on faces and remember what matters the most.
The campaign had a feel of celebration and festive fun with special but simple touches but still all grounded with a conscious mindset with versatility, the durability of Denby shown throughout, recycled /recyclable, paper, reused ribbons, leftover recipes and more plant based options.
We believe that we created a campaign for Christmas 2021 that was engaging as well as inspirational with beautiful but achievable lifestyle imagery and styling cues. It resonated with our audience as people were looking forward to being able to gather round a table together to mark the occasion whilst still being mindful of the macro factors and a need to be more understated.
Kukoon Rugs – Social Media Content Success
Kukoon Rugs are leading the way to becoming the number one destination for rugs online. Taking the world of Social Media to the next level, Kukoon Rugs share world class User Generated Content from Influencers, Brand Ambassadors and Customers. Kukoon Rugs Digital Team are shaking up the world of rugs online through spectacular use of Social Media Content across a variety of channels.
Being ahead of the game and creating a buzz around the rug industry, Kukoon Rugs have 80,000 Instagram followers who engage, enjoy and share the Kukoon Rugs brand and product. Some of the top performing content engaged with in the form of reels, posts and stories, Kukoon Rugs are a firm favourite on Instagram for those looking home decor inspiration.
Taking TikTok by storm with over 187k likes and 20,000 followers, Kukoon Rugs have several success stories of producing spectacular content.
A small, yet extremely eager Digital Team, Kukoon Rugs are always thinking of the next big move on how to grow across Social Media. Engaging and growing their audience and of course to become the name everyone thinks of when they think of rugs.
Like Digital & Partners – One&Only Resorts Reopening Campaigns
Like Digital & Partners are the incumbent content agency for Kerzner International’s One&Only Resorts globally.
Following the international border closures of 2020, Like Digital & Partners created a strategic 2021 omnichannel content plan for One&Only with empathy and agility at its core, telling a compelling story that resonated with audiences at each phase of the pandemic.
At a time of great uncertainty in the travel and hospitality sector, Like Digital & Partners strengthened One&Only’s brand loyalty, driving conversions and contributing to record-breaking sales via inspirational storytelling and targeted monthly EDMs.
As 2021 saw a return of international travel across key markets, Like Digital & Partners reignited the audience’s passion for travel with a nuanced CRM campaign that struck a balance between inspirational and operational. For those destinations that remained under lockdown for much of 2021, a more mindful approach was employed. Our tailored approach and geotargeted messaging ensured we did not alienate audiences in lock down and were quick to market once travel resumed.
Via insightful marketing campaigns and rich storytelling, One&Only was able to nurture its audience across the world, resulting in increases in site traffic and EDM engagement, which translated to record-breaking room bookings through 2021 into 2022.
PAASE Digital – Curlsmith OctaneAI and Klaviyo
Curlsmith approached PAASE Digital to help enhance their email marketing – specifically their campaigns and flows. The need to automate the current CRM journey was essential.
Curlsmith creates specific formulations for different hair types and had been experimenting with guided selling tools that would better create personalised recommendations. However, finding a tool that could build out rich customer data and deliver against the breadth of possible recommendation outcomes, whilst neatly integrating into Klaviyo and Shopify had proved difficult. PAASE came onboard, implementing Octane AI and the fully integrated quiz experience has become a key driver for both email/SMS subscriptions and site revenue.
The multi-purpose quiz transformed the level of personalisation for the consumer. The design of the quiz not only educated the consumer on what they needed but also created an authentic shopping experience. The CRM tool is clearly aligned with the customers’ needs, whilst collecting data at the same time.
It’s not been long since we became Klaviyo’s first Elite Master Partner in EMEA, and even attend our first Expo, so to hit another milestone in such a short period of time would be very rewarding, especially for the team.
Publicis on behalf of Nomad Foods – Birds Eye Green Cuisine: Retail Content Optimisation
There has never been a more imperative time for brands to be highly visible on the digital shelf. Through a programme of digital shelf content optimisation, we propelled Birds Eye products to the top of page one on retail search results and delivered elevated, engaging content that highly resonated with our target customers.
Without any incremental media spend, we drove a sales uplift of 10% in a highly competitive growing category.
