Best Cross Border Campaign
Cardstream – OPN®
Cardstream is a payment gateway independent of individual acquirers, markets, or geographical locations, giving it unlimited ability to integrate globally into any trading market, acquirer, or locality. Out innovative route to market is via channel Partners, whose Merchant customers often occupy niche or specialised market verticals.
All through a single API, Partners and Merchants have access to Cardstream’s organically expanding Open®Payment Network (OPN®), a global network of interconnectivity and value-added services, to help grow their businesses from day one. It partners globally with companies who then localise our network capabilities to suit their geographic locations.
Cardstream has collaborated with Diners Club International, part of Discover Global Network, expanding and accelerating acceptance of Discover Global Network cards within the UK. This includes Discover, Diners Club International, and affiliate network cards. The alliance enables them to pursue new global markets as well as support the ever-increasing tourism and travel industry. Cardstream continues to strengthen its platform offering, ensuring yet more customers can pay however they wish.
Dexcom – BELL market launch
Dexcom develops, manufactures, and distributes continuous glucose monitoring systems for diabetes management.
We decided to test demand in four new markets using a direct-to-consumer ecommerce supply model, a new cross border business model for Dexcom. We scoped, developed, and built country specific ecommerce stores in local languages.
Multiple factors in this project were ground-breaking for Dexcom, from launching into new markets through pure-play ecommerce, to the flexible subscription model that provided excellent customer experience. This project has been so successful that Dexcom is rolling out many of these features into other markets globally.
DMS Matrix – China to EU/UK
DMS Matrix is recognised as the 360 degree conduit between marketplaces and the sellers across the globe. We are an experience matchmaker and enabler for marketplaces and sellers both.
Along with rapidly expanding marketplace partnerships, we have a large and ever growing sellers community from different parts of the world. DMSMatrix is their gateway to global eCommerce retailing.
For marketplaces we scout, profile and activate sellers from various geographical zones and in various category verticals. Our team is expert in filtering and zero down on sellers’ marketplace is looking for.
- Seller Scouting and profiling,
- Account opening and onboarding,
- DMSMatrix ERP System access,
- Optimized Feed preparation,
- Bespoke Integration and automation,
- Cross border Shipping services,
- Warehousing and 3PL services,
- Merchant of record services.
nShift – after Brexit Cross Border campaign
Part of our cross border campaign was dealing with the recent changes to Brexit. nShift had to educate all our customers regardless where they were based about the changes which would affect them directly as a client. We relied on all departments to deal and tackle the campaign based on crucial information allowing customers to adopt to the new requirement for cross border shipments.
The Cross border Campaign was created to allow customers to continue to fulfil cross border sales and move shipments with seamless interference. From the new regulations. Sending goods outside a domestic market brings challenges with it.
Two parts campaign educating our customers and working with all the carriers in the library to ensure compliance was met and shipping could continue.
Our ongoing cross border campaign still holds the core values and pillars of the campaign. Our knowledge, information and nShift expertise, being the key to the success.
How effective has the campaign been? Has it been successful, we can see shippers still sending shipments which is the main indicator success. What makes our campaign stand out and a success are the following reasons:
- Over 90k shippers
- 1001 carriers cross border specifications needed to be reviewed and changed and continue to evolve.
- A total volume of 1Billion shipments created across all nShift platforms.
The Gym King by Global-e – Brand awareness and international expansion campaign
Rapidly growing fitness apparel brand Gym King partnered with Global-e in July 2019, in order to better cater to its international customers, expand into new markets and drive its global online sales. After integrating with Global-e, the world leading platform for direct-to-consumer cross border ecommerce, Gym King saw a large increase in international order numbers and conversion rates, through providing shoppers in 200+ destinations worldwide with a seamless localised shopping experience.
With its website localised for international shoppers, and each market proposition set optimally to meet the unique requirements of local shoppers, Gym King launched a cross border paid media campaign with Global-e’s expert International Digital Marketing team. The objective of the cross border activity was to increase quality traffic from key international markets and enhance international brand awareness in order to promote global sales growth for increased international revenues. The campaign was launched late March 2021, running until the end of December 2021.
The cross border campaign was successful in achieving an average tracked ROAS of 411%, with revenues across the targeted markets increasing by an impressive 122% YoY.
TreviPay – Drives Growth through Cross-Border B2B eCommerce Innovations
In the new era of commerce, allowing B2B merchants to extend credit to their buyers in a streamlined and convenient embedded payment experience is essential to compete globally and drive customer loyalty. TreviPay, enabled through Digital River’s Global Seller Services, provides B2B brands with a competitive edge by offering seamless eCommerce check-out options for buyers to pay on their preferred terms.
TreviPay and Digital River’s innovative payments solution is now deployed for blue-chip client Lenovo’s online stores, offering B2B buyers a streamlined and convenient, embedded payment experience. The solution has already generated impressive results for Lenovo, including three-digit increases in average order value (AOV).
