BEST CROSS-BORDER ROLL OUT
Brompton Bike Hire – Absolute Design
Brompton Bike Hire, in partnership with Absolute Design, have reimagined urban mobility with a strategic cross-border expansion of its app, leveraging the 2024 Paris Olympics as a launchpad. The app, now supporting multiple languages and currencies, underwent a complete technological overhaul for optimal performance and global scalability.
Key features of this cross-border strategy include:
– Paris Olympics launch: Capitalising on the event’s focus on sustainability and the need for convenient transportation options.
– Multi-language and currency support: Ensuring a seamless user experience for a diverse international audience.
– Technological modernisation: Upgrading to the latest framework and server environment for enhanced security, performance, and scalability.
– Local market integration: Partnering with Parisian dealers to foster long-term growth and understanding of the local market.
This strategic rollout not only meets the growing demand for sustainable transportation but also positions Brompton Bike Hire as a global leader in urban mobility. The modernised app is poised to drive increased customer acquisition, enhance user experience, and contribute to a greener future for cities worldwide.
Early Rider
Early Rider’s cross-border strategy aimed to expand beyond their core UK market into Germany, USA, and Switzerland, maintaining a 6X return on ad spend (ROAS) across all regions. Their approach involved tailored campaigns for each market, including region-specific creative, targeted search terms, dynamic campaign setups based on stock levels, and tailored ads highlighting best sellers. The objectives were not only to maintain the 6X ROAS but also to increase revenue compared to 2022.
In 2023, the results exceeded expectations:
– Revenue from PPC increased by 121%
– ROAS on PPC improved by 60%
– Traffic from PPC increased by 69%
– Revenue from Paid Social increased by 131%
– ROAS on Paid Social increased by 51%
– Traffic from Paid Social increased by 59%
Customer feedback highlighted the importance of the Google Ads strategy in purchase decisions. Early Rider’s CEO praised the significant improvements in digital marketing performance.
The project’s success not only met but exceeded objectives, with the client often selling out in multiple regions. The collaborative relationship between Early Rider and BFG fostered a determination to excel, with a focus on cracking the US market in 2024. This dedication, combined with a passion for promoting adventurous childhoods, distinguishes their cross-border rollout as award-worthy.
Pertemba Global
Pertemba is a single-service solution for brands and retailers looking to grow their online sales presence by selling internationally. Offering a seamless route to an ever-expanding portfolio of online marketplaces, Pertemba removes the complexities of selling into markets across Europe, America, Asia and beyond – accelerating global brand awareness and customer reach.
We partner directly with suppliers and distributors, utilising our unique wholesale-hybrid model to take their product catalogues and list them on 130 online marketplaces worldwide, allowing them to expand beyond their existing borders. Using our 15+ years’ of experience, custom-built technologies and extensive industry connections we make expansion easy, whilst offering customers worldwide access to new products.
Using a single ‘Pertemba’ account on each marketplace, we handle all the heavy lifting associated with selling on each marketplace, removing almost all barriers to entry.
We offer our partners a fully customisable integration solution, ensuring a hassle-free onboarding process tailored to their needs. Using our expert team and a network of bespoke, in-house systems, we enrich, optimise and translate product data to make it best suit the target market.
While many businesses offer integrations into marketplaces, Pertemba is unmatched in its single-service solution offering.
Portaltech Reply
Multi Country delivery of a composable storefront solution.
Aim of the project was to provide the Client with a brand new storefront solution, completely decoupled from their backend logic and most of all composable. On top of that, another key part of the delivery was the enablement of the Progressive Web App experience so to add an even more tailored channel for the customer base.
The team successfully delivered the E2E project, maintaining full functional parity, for 11 multi-language, multi-country websites across the globe in a fairly reduced timeframe compared to the typical same-size implementations.
SheerID
The SheerID Verification Platform allows brands of all sizes, with varying resources, to easily build high-converting exclusive offers for valuable consumer communities around the world. Brands can easily build an offer for multiple communities in 45 languages – the most comprehensive solution in the industry – and launch offers for students, teachers, healthcare professionals, military members, first responders, seniors, and more in multiple countries.
SheerID’s latest platform update extends the coverage of these exclusive offers by adding thousands of data sources to verify new community segments including Gen Z across 30 countries.
In June 2023, German Airline, Lufthansa began working with SheerID to grow its student market, focusing on engaging Gen Z with a verified student offer campaign. This campaign was a big success and drove a 2x increase in conversions for Lufthansa.
Stannp
Stannp.com is a Saas marketing platform for direct mail. The company has disrupted this once traditional industry, bringing it into the world of ROI driven digital marketing.
At its core, Stannp.com aims to transform the way businesses engage with their customers through direct mail. By leveraging data analytics and automation, the platform enables companies to create highly personalised and impactful mail campaigns that resonate with their target audience. From designing eye-catching mail pieces to managing mailing lists and tracking campaign performance, Stannp.com offers a comprehensive suite of tools and services to streamline the entire process. The technology enables direct mail to become programmatic where physical mail is triggered and tracked directly.
The platform’s user-friendly interface and intuitive features make it accessible to businesses of all sizes and industries. Whether it’s sending out promotional offers, event invitations, loyalty programmes or personalised greetings, Stannp.com empowers businesses to make a lasting impression and drive customer engagement.
Furthermore, Stannp.com places a strong emphasis on sustainability and environmental responsibility. The company has established a global delivery print network enabling production of mail closer to its final destination reducing transport costs and carbon footprint. By combining effective marketing solutions with environmental consciousness, Stannp.com supports business in their journey toward sustainable growth.
Stannp.com’s commitment to innovation is evident in its continuous efforts to stay ahead of the curve. The company constantly explores new technologies and industry trends to enhance its services and provide customers with the latest tools and capabilities. By staying at the forefront of direct mail innovation, Stannp.com ensures that businesses can leverage the full potential of this traditional marketing channel in the digital age.
Overall, Stannp.com is a trailblazer in the direct mail industry, empowering businesses to create personalised and impactful marketing campaigns. Through its user-friendly platform, advanced technology and commitment to sustainability, Stannp.com provides a holistic solution that helps businesses connect with their audience in a meaningful and memorable manner.
