BEST DIGITAL MARKETING CAMPAIGN
7DOTS & The Dyslexia Shop – Using Digital PR to Increase Organic Revenue by 76%
The Dyslexia Shop, a family-run e-commerce platform dedicated to educational tools for those with learning difficulties, partnered with 7DOTS to increase their brand awareness and organic traffic.
With a desire to stand out from a congested landscape, the campaign focused on filling gaps in dyslexia awareness and driving organic traffic through a strategic mix of digital PR, blogs, and educator surveys, which helped create a comprehensive teacher’s index.
The target audience for this campaign included teachers, parents, guardians and individuals with dyslexia. Using a variety of content forms, it aimed to position The Dyslexia Shop as a leader in their market, appealing directly to the needs of their audience through national press and media outlets.
Challenges such as budget constraints and the need to present data engagingly were met with creative solutions, including using existing website frameworks and creating a narrative that added a human element to the data.
Within three months, coverage by major outlets like The Daily Star Online and ITV’s This Morning contributed to a 76% year-on-year increase in organic revenue, bolstering The Dyslexia Shop’s authority and visibility on search.
8 Million Stories & Tesco Bank – Ambitious Strategy Breeds Pawsitive Results for Pet Insurance
The UK pet insurance sector has become one of the most competitive digital marketplaces in the past 5 years, spearheaded by price comparison sites with large budgets looking to monopolise consumer attention. Our goal was to try and compete with them directly while hitting the following main objectives:
– Improve ratio of incremental sales for pet insurance by +25% YoY
– Remain within 15% of our set target holistic Search CPA
– Reduce Search Impression Share Lost to Budget below 6%
To compete with the comparison sites and generally heightened competitor activity, alongside a declining pool of search volume, we devised a skilfully planned strategy to bolster performance that had four key pillars:
– Efficiencies through campaign structures
– Incremental activity via enhanced search products with AI at their core
– AI-improved targeting and user engagement through more effective ad creative
– Improved overall ad strength for budget utilisation, reducing lost impression share within financial compliance limitations
Overall, 8MS and Tesco Bank have formed a strong partnership, working together as one cohesive unit and pushing boundaries within the status quo of the Tesco Bank eco-system. Results were strong, with the generic proportion of sales rising from 20% to 32%, a +60% increase YoY against our +25% target.
eComOne & The Mill Shop – Colourful Categories
As part of its retainer work with The Mill Shop, eComOne implements vast SEO strategies and by building up category pages with a combination of intense keyword research and category page optimisation, have had great success.
By using a content and SEO theory referred to within the agency as ‘Topical Authority’ eComOne wanted to ‘own’ all of the categories around curtains, as well as other categories peripheral to this such as cushions, throws and other soft furnishing accessories.
G2A.COM – Celebrate Gamers Diversity
In G2A.COM we have always focused on hardcore gamers as our core target group. what impacted both the marketing narrative and advertising touchpoints. Due to such focus, our marketing relied mostly on performance based campaigns. In 2023 we decided that we should try a pure awareness campaign that won’t have hardcore gaming vibe and will be aimed to spark interest in light users of the category. That’s why we decided to try to show how diverse the gamers are and produced the campaign based on diversity. Such approach has been very unusual for us and required a lot of bold decisions and convincing the owners of the company, yet it has proven to be very effective in both marketing and business terms.
Infinity Nation Crafting Success: Driving Ethical Engagement and Revenue Growth in the Jewellery Industry
Infinity Nation’s partnership with Jacqueline and Edward, creators of ethical and eco-friendly artisan wedding and engagement rings, exemplifies innovation and excellence in digital marketing. Tasked with driving website orders and lead generation while maintaining alignment with sustainability principles, Infinity Nation surpassed all expectations.
The campaign resulted in a remarkable 13% revenue increase against a £1 million target. Notably, the targeted PPC campaigns boasted 201% ROI in Q1 2024. Q1 performance surged by an impressive 68% year-on-year (YoY), reflecting the efficacy of our strategies.
The digital marketing campaign’s success stemmed from meticulous planning and innovative solutions. Our team navigated challenges such as; industry noise and global expansion, leveraging advanced audience targeting and personalised messaging. Overcoming hurdles like variability in product pricing and quality, we crafted a robust content strategy, built on social proof, and adapted bid strategies accordingly.
Key engagement metrics underscore their exceptional performance. We scaled spend by 200% year-on-year, driving a 110% increase in conversions and a 97% increase in purchases. Notably, revenue from direct conversions soared by 327.96% YoY, while maintaining a 43% improvement in ROAS year-on-year.
This campaign exemplifies digital marketing at its finest, achieving outstanding results while staying true to the client’s values and brief.
PING Europe – PING Digital Marketing Campaign
Williams Commerce are a full-service ecommerce agency that build, and grow brands through website development, UX design, digital, marketing and system integration. The Williams Commerce team supported world-leading golf brand PING to achieve rapid online growth. The team initially launched an Adobe Commerce website for PING Europe then managed a successful digital marketing campaign to drive traffic, grow revenue and boost brand awareness.
Through creating a bespoke digital marketing strategy focussedon SEO and PPC, the digital marketing team accelerated sales of PING’s online soft goods, helped the business expand into Europe and tap into new audiences. The team’s determination to go above and beyond through developing advanced internal reporting capabilities and always striving to stay ahead of trends are what has made them a valued extension of PING’s digital marketing team. The digital marketing team continues to see impressive results and has exciting growth plans for PING.
Vervaunt – The Frankie Shop x Vervaunt
The Frankie Shop is a fashion and lifestyle brand selling clothing, accessories, shoes and home products. Vervaunt began working with The Frankie Shop in 2021, offering strategic ecommerce guidance alongside support for maximising their Shopify store for international audiences. Since working together, we have also begun managing their paid social campaigns.
The climate over the last year has been generally challenging for all industries (especially luxury and premium lifestyle brands), and so using integrated paid activity to continue to drive growth has been noteworthy. Not only have we continued to optimise our core Meta channel, we have been able to diversify our mix with Snapchat, TikTok and Pinterest.
We also managed to grow our core campaigns with a 172% increase in revenue year-on-year, whilst also introducing a new product with a completely new audience. Often this can prove difficult, but we have managed to seamlessly integrate our menswear targeting with our usual womenswear campaigns.
This campaign has been one that has not only focused on sales and revenue, but also focused on specific metrics to deliver scalable and profitable growth with a blended view across all channels.
Visualsoft – Launching Luxury with Nôsa Bathrooms
The campaign was for a new to market brand launch for luxury bathroom brand Nôsa. https://www.Nôsa.co.uk/
The website for the brand was built and launched by Visualsoft during December 2023, for a full brand launch in January, through to April, which is the focus of our campaign. The campaign showcases full end to end eCommerce activation from website building, creative development and marketing strategy to deliver value to Nôsa
We had 3 core objectives that we needed to hit following the launch:
– Establish Nôsa through creative and messaging as a luxury player in the bathroom market
– Deliver £250k in revenue in Q1
– Deliver 50k new users to the website in Q1
All 3 objectives were achieved explicitly, as outlined in the specifics of this incredibly successful campaign.
