Best Digital Marketing Campaign
Built For Growth Digital / Storm Xccessories – Rebuilding for Record-Breaking
Storm Xccessories are a specialist 4×4 and adventure-vehicle accessories retailer serving customers across the UK and Ireland. In November 2025, the BFG Digital team delivered a record-breaking paid media campaign across Google and Meta. All in spite of having taken over the account just a few short months prior and inheriting broken conversion tracking from the previous year, weeks before Black Friday.
The team rebuilt the tracking framework from scratch, deployed an innovative Performance Max structure combining Engager Lookalike targeting with a Non-Purchaser Boost, and leveraged first-party data to drive precision audience targeting. Using Google’s Seasonality Adjustments and Data Exclusions, the performance marketeers stabilised bidding and protected machine learning from corrupted historical data.
The results were exceptional: Google Ads revenue increased +1,765% YoY with ROAS up +400%; Meta revenue grew +230% YoY with cost per purchase down -62.5%. Black Friday week saw +1,244% revenue growth on Google, +804% on Meta, and new customer acquisition up +8,725% YoY.
This campaign proved that technical innovation, first-party data strategy, and agile optimisation can overcome even the most challenging circumstances. The team were thrilled to deliver Storm Xccessories’ most successful and profitable Black Friday to date.
Climb – SofaSofa: Driving Growth Through Peak Trading Periods With PPC and Paid Social
Climb’s SofaSofa Black Friday campaign was built to deliver strong commercial results in a highly competitive and volatile eCommerce environment. Targeting a research-driven audience in a market dominated by major retailers, the strategy combined PPC and paid social into a fully integrated, agile performance ecosystem.
Rather than relying on fixed budgets, the campaign dynamically adjusted investment, targeting, and messaging in real time, responding to demand signals and consumer behaviour. Insight-led planning identified key trends, including increased price sensitivity and promotion-driven demand, shaping a strategy focused on high-margin products, refined audience targeting, and relevant, timely creative.
Key challenges – including rising media costs, cautious consumer behaviour, and fluctuating demand – were addressed through continuous optimisation, campaign restructuring, and real-time decision making. This ensured spend remained efficient while maximising impact during peak trading moments.
The campaign delivered strong year-on-year growth, with PPC revenue up 13.7% and social conversions increasing by 20.8%, alongside significant improvements in click-through rates and cost efficiency.
What set this campaign apart was its seamless channel integration, focus on measurable commercial outcomes, and close client collaboration. Beyond immediate results, it established a scalable, repeatable framework for future peak trading success, demonstrating the power of agile, insight-driven digital marketing.
Decorating Centre Online – Farrow & Ball PPC Campaign
Decorating Centre Online (DCO) is a leading UK eCommerce retailer specialising in premium paints and decorating supplies. Facing mounting pressure to accelerate revenue from its Farrow & Ball range while competing against aggressive online and offline rivals, DCO partnered with us to build a paid search campaign capable of delivering serious, sustainable growth.
The campaign was structured around four strategic pillars. We launched a dedicated Performance Max campaign for Farrow & Ball, enabling sharper budget control and cleaner optimisation. We overhauled the product feed to improve query matching and reflect the premium character of the brand. We expanded into upper-funnel Demand Gen to build awareness beyond promotional windows and reduce discount dependency. And we introduced premium lifestyle creative to shift the conversation from price to quality.
The results were transformational, with significant uplifts across revenue, sales volume, and return on ad spend achieved simultaneously and without sacrificing profit margin.
What set this campaign apart was the sophistication of its thinking: a full-funnel, commercially grounded approach that restructured an account for long-term scalability and turned a discount-reliant category into a demand-led growth model.
Footasylum – From Wonderwall to Wardrobe: Turning Cultural Demand into Organic Growth for Footasylum
Footasylum partnered with Glass Atlas to turn a live cultural moment into measurable organic growth.
As the Oasis reunion tour built momentum, Glass Atlas anticipated increased search demand around Adidas terrace-style trainers, including silhouettes associated with the band’s long-standing influence on British streetwear. Footasylum had the opportunity to make the brand more visible when customers started searching for the styles, brands and product categories connected to that moment.
Glass Atlas developed an integrated organic campaign across SEO, content, technical optimisation and Digital PR, focusing on high-value trainer categories and priority brands. The work improved key product listing pages, strengthened helpful on-page content and used customer insight to make the buying journey more useful, including guidance around fit and product choice.
Rather than chasing trend traffic for its own sake, the campaign focused on commercially relevant demand: the searches most likely to drive discovery, engagement and sales.
The result was a focused digital marketing campaign that connected cultural timing with practical ecommerce execution, helping Footasylum strengthen non-brand visibility, capture more relevant organic demand and convert increased interest into commercial growth.
PDH Sports – Smashing Revenue Targets for a Racket Sports Specialist
PDH Sports, a long-established retailer in the racket sports space, launched a transformative digital campaign to modernise operations, drive profitable growth, and capitalise on the explosive rise of padel.
With a re-platform to Shopify complete, the we executed a strategic project to align product, purchasing, operations and marketing to set the business up for a record breaking peak trading period in 2025.
With an influx of new players into the padel category spiking interest in entry level rackets we set out a structured plan for resourcing and inventory well ahead of peak alongside significant work to on-site merchandising, add to basket functionality and interactive guided selling tools to maximise the value of this audience and protect profits as well as capturing volume.
Total revenue increased by 59% year on year for peak (Oct-Dec 2025) along with a 269% increase in padel specific revenue all while maintain a +20 MER.
The campaign exceeded every commercial objective while remaining profitable. It turned a legacy SME into a category leader through intelligent planning, investment and execution across paid media, operations, content marketing, development and design helping the business to reach record breaking revenues.
Velstar – Glow & Grow
Glow & Grow was a fully integrated, multi-channel campaign targeting senior decision-makers in the health and beauty eCommerce sector.
Delivered over three months, it combined thought leadership, paid social, CRM automation, account-based marketing, a live webinar and an exclusive in-person round table to guide prospects from awareness through to meaningful commercial conversations.
At its core was a data-led eBook addressing a key industry challenge: the fragmentation of marketing, retention and customer experience. This was supported by targeted campaigns, automated nurture journeys and personalised outreach, including physical invitations for priority brands.
The campaign culminated in a premium event at London’s 8 Bishopsgate, creating a high-value environment for relationship building and knowledge sharing.
Glow & Grow stood out through its seamless integration of brand and performance marketing, sector-specific insight and clear focus on commercial outcomes, successfully positioning Velstar as a trusted growth partner in a highly competitive market.
