Best Digital Marketing Campaign
Adobe – Adobe Perks
Due to ever increasing cost of living that has impacted millions of people across the world, including in the UK, Adobe wanted to focus efforts on initiatives to drive value for our customers. And so was born Adobe Perks! A brand-new value-added benefit for our paid customer base providing access to discounts on 3rd party partner products and subscriptions. The goal was to drive increased value perception of our product offerings and in doing so drive improved retention and loyalty within the base.
A multi-channel marketing campaign was built to drive awareness of this new benefit. The campaign aimed at reaching the consumer across the end-to-end customer journey with the goal of reducing cancellations and increasing membership value. Content was created to market across the website, social media, email, account management and in-product notifications.
Customer research was carried out to inform decisions on suitable messaging and partner offerings to drive as much value as possible. The program has performed extremely well within the first 3 months of go-live, with users who engage with merchandising of Adobe Perks displaying a 1.3x more likelihood to retain than those who don’t. We also have seen those users CLTV increase by 24%.
Furniture Box – Boxing Clever!
Furniturebox, a market-leading e-commerce business, offers high-quality and affordable furniture. The company has grown rapidly becoming the fastest-growing e-commerce business in the Southwest of England. Furniturebox provides stylish and durable furniture at accessible prices, enabling customers to furnish their homes without breaking the bank.
Infinity Nation was tasked with delivering an exceptional Black Friday campaign, building on their impressive performance throughout 2022. The challenge was intensified by the post-pandemic “new normal” and a cost-of-living crisis. Infinity Nation needed to devise a paid search strategy that would surpass targets and navigate these challenges.
Furniturebox offered an enticing product discount throughout the whole of November, extending beyond Black Friday. This strategic decision allowed Infinity Nation to plan budget pacing, build brand awareness, and attract customers in the lead-up to Black Friday weekend. They implemented a segmented ad structure, optimised revenue generation amidst rising CPC, and ensured strategic timing and planning. Eye-catching creatives were leveraged to differentiate Furniturebox and maintain year-round relevance.
Infinity Nation’s strategic approach exceeded expectations for Furniturebox. The extended promotional period resulted in increased brand visibility and engagement and resonating with customers during uncertain times. The campaign attracted new customers, built loyalty, and delivered outstanding results.
Ickle Bubba and Infinity Nation – Broadening Reach and Return with Paid Social
A brand created by new parents, for new parents, Ickle Bubba exploded onto the scene in 2013, set to deliver affordable travel systems and more choice for parents of all shapes and sizes.
In Q2 2022, Ickle Bubba had a need for more focused digital marketing support with the objective of enhancing their Meta account to improve brand visibility, reach a wider audience and ultimately increase sales and customer engagement. Meta had great reach into Ickle Bubba’s prospective audience but outsourcing this management freed up time of the internal team to correlate insights on creative and audience performance to the organic strategies and ensure we dove-tailed into the brand’s marketing and promotion strategy.
Over the last year, Ickle Bubba (and most businesses) have seen significant cost increases and decreasing consumer confidence in the economy. Due to smarter targeting and adoption of new data-led strategies, we have built a wealth of intel on Ickle Bubba’s customers. This has led to a better quality of website visitors and ultimately exceeding the paid sales and revenue forecast in difficult months during 2022 and into 2023.
JBH and The Bottle Club – Dream Job Espresso Martini Tester
Working with ecommerce drinks retailer The Bottle Club, JBH were tasked with creating a multi-channel campaign that reached their key demographic and promoted specific products.
To appeal to this demographic of millennial shoppers, JBH used insights from social media, Google search trends and shopping behaviour to create the Espresso Martini Dream Job campaign.
The campaign centred around a competition that sought to find a winning candidate who would become an official Espresso Martini tester for The Bottle Club. The campaign was then promoted across online news sites, magazines and social media.
Results were better than JBH could have imagined, earning 100+ pieces of news coverage, 6,400 social shares and an estimated 642,000 page views on campaign pages.
The relevance of the coverage also showed in referral traffic. Over the campaign period, The Bottle Club’s website saw an 82% increase in traffic from news outlets. Overall, more than 7,000 unique users visited the Espresso Martini landing page during the course of the campaign.
This influx of traffic helped to drive over 600 sales of the key product, Espresso Martini in a Bottle, and it also generated an additional 1,000 email subscribers.
Overclockers UK – Refract Gaming PC Range
The Refract Gaming PC Range Launch was a game changing initiative and campaign developed and driven by the marketing team, involving all departments, suppliers, and partners to create a brand new product range, challenging the business’s thinking, innovating the approach to marketing, targeting a new audience, and creating a new shopping experience in the process to deliver game changing results.
Traditionally our gaming PC range was built to order for knowledgeable customers who selected their own components and PC configurations to meet their needs and the games they wanted to play, which can be overwhelming for the less knowledgeable more mainstream customer.
This mainstream gaming audience typically play on consoles such as Xbox. Their games are guaranteed to work because they are designed specifically for the console. This ease of use can make PC gaming appear intimidating with so much choice available. The PC specifications required to run a game can vary massively depending on the complexity of each game and the level of graphical detail available. The Refract Gaming PC range aimed to bring the console buying experience to the PC gaming world, reducing those barriers to entry by simplifying the buying journey and user experience.
Spike and Mighty – Mighty Drinks Brand Awareness Campaign
We made smart and calculated use of the creative assets. First finding the most relevant and responsive audience, and then nurturing them and growing their brand awareness and purchase intent.
We used a range of targeting techniques and channels which all came together into a coherent strategy. In particular, the way the audiences were used throughout the campaign to develop different parts of the funnel was highly effective. This was achieved not just through retargeting to fuel the lower sections of the funnel but also through using look-a-likes of engaged viewers to continually inform the prospecting data at the top of the funnel.
Our approach to the creative was also key. First, determining the most effective approach through testing, and then selecting and developing the assets we had, to create a compelling and logical journey from first awareness through learning more about the product, and ultimately to purchase intent through highly relevant and targeted offers.
The use of a variety of sources for measuring and capitalising on the campaign’s success also proved highly effective. The different data points used of the survey, product search volume, paid search sales and anecdotal store feedback were universally positive.
Tentsile – Fighting Back in a Difficult Market
Tentsile’s journey began with a dream to create a lightweight and portable tree house for outdoor enthusiasts to have a portable, off-the-ground home wherever they are. From back garden to backcountry, Alex Shirley-Smith (Founder) wanted to take people’s experience of the outside world to the next level. The brand withdrew from retail outlets in the US and Canada in 2021, instead focussing on building its own direct customer relationships, following a successful covid period. The challenge was presented to Infinity Nation; help Tentsile capitalise on the consumer’s new-found reconnection with the outdoors and find more people to sell directly to, that should be Tentsile customers.
Infinity Nation helped Tentsile navigate significant market challenges, focusing on a first-party data-led strategy that would allow Tentsile to be agile and learn quickly, ultimately resulting in improved targeting and conversion rates.
Over the last year, Tentsile (and most businesses) have seen significant cost increases and decreasing consumer confidence in the economy. Due to smarter targeting and adoption of new data-led strategies, we have built a wealth of intel on Tentsile’s customers. This has led to a better quality of website visitors and ultimately exceeding the sales and revenue forecast in difficult months during 2022.
Toys For a Pound – Q4 2022 Campaign
Visualsoft’s target was to increase Toys for a Pound’s revenue per month in Q4 2022 (40% increase) and increase brand awareness from 15,000 clicks to 20,000 clicks per month – all on a strict monthly budget of £1,200.
Despite obstacles of account suspensions and early closures, Visualsoft exceeded TFAP’s objectives, delivering, “Very impressive results from their fantastic team”, according to Nicky Shonn, Director at Toys for a Pound.
Simply using one broad match keyword – ‘Toys For A Pound’ – the campaign generated an astounding 2,270 conversions in three months with a spend of only £1,101.
Impressions hit 1,000,000 over Q4 2022 – an almost three fold increase on Q4 2021 which saw 364,995 impressions.
Comparing YoY across the quarter, Visualsoft exceeded its target increase revenue by 53%.
Visualsoft smashed its brand awareness target – YoY clicks increased 70% to 25,000 in October (an increase of 10,516). November was up 44% and December up 87%.
Youwe – King’s Coronation Campaign
Youwe UK, a full service digital agency achieved significant success in their PPC campaign to promote King’s Coronation merchandise for awards supplier, Trophies Plus Medals (TPM). The campaign, which ran from Feb 1st to May 1st 2023, established TPM as the top online destination for King’s Coronation items.
Despite challenges like a saturated market, budget constraints, factory limitations, low AOV and minimum order quantities, Youwe successfully implemented a three-layered approach. They used search-based acquisition strategies on Google, interest-based targeting on Facebook and Instagram, and retargeting of website visitors.
Youwe employed creative tactics such as adding product quantity to ad titles for bulk purchases and showcasing TPM’s brand identity through video ads and product catalogues.
The target market included those interested in the British Monarchy on Facebook and Instagram, and people seeking personalized Coronation merchandise on Google. The success of this campaign drew from lessons learned in a previous campaign for Queen Elizabeth’s Jubilee, enabling Youwe to refine their approach.
Budget pacing was crucial to align with factory capacity and a flexible budget approach helped them meet campaign goals. The campaign achieved all targets including sales volume and revenue targets, while meeting the return on ad spend (ROAS) target.