Best eCommerce Merchandising Solution
Algolia
AI-Powered Merchandising for the Next Generation of eCommerce
Algolia is transforming merchandising by combining real-time AI, advanced personalisation, and generative content to create more intuitive, tailored shopping experiences. Its hybrid NeuralSearch technology blends keyword and semantic search, helping retailers deliver precise results even for complex or vague queries — all in under 50 milliseconds.
Merchandisers gain full control through Algolia’s no-code studio, enabling them to pin, boost, and tailor results without developer support. With Advanced Personalisation, Algolia dynamically adjusts relevance using behavioural signals, time-decay logic, and cross-platform data — helping retailers serve hyper-personalised content across the entire customer journey. New features like Segmentation and In-Session Personalisation allow for real-time adaptation and targeted messaging.
Algolia also leads in Generative Shopping Experiences, including GenAI-powered Shopping Guides that simplify complex purchases through educational, comparison, and category-based content — reducing returns while building shopper confidence.
Proven to increase conversions, engagement, and average order value for brands like Gymshark, JD Sports, and Under Armour, Algolia’s merchandising solution empowers business teams while driving measurable ROI. Recognised by Gartner in the 2024 Magic Quadrant™ for Search and Product Discovery, Algolia stands at the forefront of commerce innovation — where personalisation meets performance.
BM Steel from Iconography
BM Steel are a company on a mission to be the leading supplier of quality steel products and associated services.
As such they think about their business and markets holistically, striving to identify new opportunities to blend their depot network with their emerging online and eCommerce capability and offer their customers the products, services and convenience which lead the market.
This submission concerns aligning online and offline channels to increase operational efficiency, empower customer choice, reduce waster and increase margins.
Verbolia
Did you know that major e-commerce brands like Boohoo, PrettyLittleThing, Chanel, Samsonite, and Hugo Boss have increased their organic traffic by up to 30% thanks to Vpage-generated long-tail listing pages?
Vpage is an AI-powered CMS specialised in long-tail SEO for large e-commerce websites. Our tool automates long-tail keyword identification and enables the scalable publication of thousands of fully SEO-optimised product listing pages (PLPs) — all in just a few clicks.
In terms of e-commerce scalability, PLPs represent a great opportunity. Indeed, PLPs account for approximately 70% of SEO-driven traffic but represent only 10% of indexed pages. PDPs, by contrast, make up 90% of indexed pages but drive just 30% of organic traffic. This imbalance highlights a major opportunity: by increasing and optimising PLPs, e-commerce brands can dramatically scale their non-branded organic traffic and capture more high-intent users.
Virgin Media O2
The digital team at Virgin Media O2 are a diverse group of multi-disciplined experts who are passionate about all things digital! At the heart of everything our team does is the commitment to providing an exceptional online experience that not only delivers the wow factor but also makes life easier for our customers. By constantly gathering customer-driven insights, we can create intuitive, engaging products and experiences that truly stand out.
Our customer research in 2023 highlighted that enhanced product visualisation significantly influences purchase decisions online. With this in mind, we wanted to bring the in-store experience to life online, allowing customers to explore products virtually through Augmented Reality. In 2024, our Online Team launched a 12-month Proof of Concept (PoC) with an award-winning agency to improve purchase propensity, drive both fixed and mobile sales, and enhance the digital customer experience.
Results showed an 80% increase in customer satisfaction and incremental orders across 29 devices. With plans to expand to 50 more devices in 2025, we’re building on that success and continuing to innovate. This shows our customers love what we’re doing, and we think you will too!
