Best eCommerce Re-platform (over 50 Employees)
CID group – Cloudfy
CID, a leading UK supplier to the civil engineering, utilities, and construction sectors, successfully replatformed their B2B ecommerce operations with Cloudfy in 2025. The project was driven by a need to modernise operations, improve self-service capabilities, and support future digital growth.
Previously limited by a bespoke and inflexible system, CID faced growing challenges with manual workflows, complex corporate buyer requirements, and limited marketing functionality. Cloudfy’s SaaS platform offered an out-of-the-box solution that met their needs for ERP integration, multi-user account management, and scalable infrastructure, all without heavy custom development.
The new site enables streamlined order approval flows, role-based user permissions, real-time ERP sync, and branded product personalisation. CID can now manage complex catalogues, automate warehouse workflows, and support trade buyers more efficiently.
With Cloudfy, CID is positioned to grow its digital sales channel, reduce operational strain, and provide an improved online experience to its professional customer base. The platform lays a foundation for future enhancements such as mobile app integration, loyalty programmes, and Salesforce CRM connectivity all while maintaining cost transparency and scalability.
This replatforming project showcases how a complex B2B environment can be transformed with the right technology and strategic approach.
Crown Paints – The Pixel (Adobe Commerce)
Bringing Colour to Commerce: Crown Paints + The Pixel
Transforming a Sample-Only Site into a Modern, Scalable E-commerce Experience
As one of the UK’s most established paint brands with a heritage dating back over 200 years, Crown Paints is trusted by decorators, designers, and homeowners alike. But despite its strong retail presence and brand recognition, Crown’s digital footprint lagged behind modern expectations. Their website supported sample requests – but lacked the full functionality needed to trade online.
To meet the evolving demands of today’s customers and open up direct-to-consumer sales, Crown Paints partnered with The Pixel to deliver a scalable, full-featured e-commerce experience. Powered by Adobe Commerce, the new platform empowers Crown to sell its complete product range online, offering a seamless journey for every customer – from colour inspiration to checkout.
iCandy – Unified
iCandy, a renowned British heritage brand specialising in luxury pushchairs, partnered with Unified to reinvent its digital presence. With an outdated Magento 2 platform hindering both customer experience and internal agility, iCandy needed more than a simple platform migration – it needed a digital flagship worthy of its premium positioning.
Unified led a full replatform to Shopify, transforming not only the technology but the entire user experience. The new site pairs elegant, fashion-forward design with intuitive usability – crucial for iCandy’s mobile-first, time-sensitive audience of parents. From streamlined navigation and shoppable lifestyle imagery to immersive product pages and a frictionless checkout, every detail was crafted to elevate both form and function.
Internally, a modular design system and intuitive CMS gave iCandy’s team full control, enabling faster updates, easier campaign launches, and long-term scalability without developer dependency.
The result is a beautifully designed, user-centric ecommerce experience that reflects iCandy’s brand values while supporting its global growth ambitions. This wasn’t just a replatform – it was a strategic reinvention that turned a legacy website into a powerful, modern expression of one of the UK’s most beloved parenting brands. Unified delivered a solution that’s as premium as the products it sells.
Invopak – by B2 Agency
Invopak, a leading supplier of industrial packaging, replatformed from Magento 2 to Shopify Plus to modernise its online presence and simplify both customer experience and internal operations. The new website showcases Invopak’s wide product range with an intuitive, responsive design that enhances usability across devices.
Key features include advanced search and filtering, a streamlined checkout with delivery-specific fields, and real-time stock visibility for products sold in packs or pallets. Customers can now easily reorder, track orders, and receive back-in-stock notifications, improving convenience and satisfaction. Pricing is clearly displayed without requiring login, addressing a major usability concern from the previous platform.
Innovative tools such as the ‘Match Container Quantity’ button reduce ordering errors by ensuring compatible products are selected in the right amounts. Sustainability messaging is integrated throughout the site, reflecting Invopak’s environmental commitments.
The new platform has helped improve user engagement, reduce friction in the purchasing journey, and support more efficient order fulfilment. Feedback from customers and internal teams has been very positive, with the site now better aligned with Invopak’s goals and customer expectations.
This replatform is a strong example of how to modernise a B2B ecommerce experience without compromising on performance or usability.
Marco Paul – Shopify
At Marco Paul, our mission has always been clear: to deliver market-quality products at market-disrupting prices. By building a lean, digital-first business model, we’ve positioned ourselves to directly challenge the major brands in the home, garden, and leisure space and we know it’s paying off.
Our commitment to innovation and value has made us one of the fastest-growing and best-rated retailers in the sector. Our recent replatform wasn’t about escaping or running away from our marketplace driven past it was about evolving. We’ve created a future-ready, intelligent eCommerce experience that personalises each customer’s journey based on their unique needs and preferences.
Looking ahead, Marco Paul is setting its sights on international growth. With dedicated European and U.S. sites in development and key partnerships like Walmart already in play we’re not just keeping up with the future of retail, we are defining it, particularly being the only global brand to become a top 100 global marketplace seller before even launching a website.
We forecast over 10,000 customers will make the switch from major retailers to Marco Paul within the first month of launch a powerful signal that the market is ready for change, and we’re leading the charge.
NAPIT – Red Technology
Red Technology successfully delivered a full-scale ecommerce replatform for NAPIT, consolidating three separate, outdated websites—NAPIT Corporate, Direct, and Training—into a single, modern ecommerce solution built on Red’s tradeit platform. The replatform wasn’t just technical; it was a complete transformation of how NAPIT engages with members and customers online.
The new platform enables seamless purchasing of memberships, training, physical and digital products, and compliance services—all through a single checkout with intelligent mixed-basket payment logic. It handles complex training booking flows with course-specific prerequisites, dynamic availability, Direct Debit handling, and candidate-level data capture.
Through deep integrations with systems like Sage Intacct, Windows Client, Trust Payments, and VitalSource, the replatform streamlined internal processes, reduced administrative overhead, and significantly improved customer experience and conversion rates.
This replatforming project overcame the challenges of legacy system silos, manual workflows, and outdated UX to deliver a scalable, future-proof ecommerce solution that supports both B2B and B2C journeys. It sets a new benchmark for how trade associations and membership organisations can digitally transform and thrive.
