Best Fashion Website
Astound Commerce – ELIE SAAB
Iconic international haute couture brand ELIE SAAB partnered with leading digital commerce specialist Astound Commerce to launch a new direct-to-consumer site. The new ELIE SAAB platform provides an immersive and rich customer journey that beautifully replicates the experience of shopping at the company’s retail boutiques. The new site provides a friction-free pathway to the buy button, with an emphasis on consumer education and sensory appeal. As luxury shoppers seek out beauty, romance and aesthetic identification in their shopping experience, ELIE SAAB is accommodating this desire digitally and seamlessly by serving the right content to the right shoppers at the right time.
Roman Originals & Remarkable Commerce – UK eCommerce store
Roman.co.uk are the UK’s favourite affordable ladies fashion retailer, established in 1957 and continue to be a family-owned business, with a heritage in manufacturing clothing. Their website sales have grown 1,022% in six years and continue to grow substantially year-on-year. The Roman team analyse customer behaviour to understand purchase intent and purchasing cycles, to form and strategise their marketing strategies. They understand the customer prefers simplicity in terms of functionality and ensure the website is as accessible as possible.
A key element to customer satisfaction is website speed, and Roman obsess over this with ensuring their site remains the quickest of their competitors.
SQLI Digital Experience – Seasalt
Seasalt is a modern lifestyle business aimed imbuing its customers with a love of Cornwall, blue skies and green countryside, while alluding to the region’s creative maritime heritage. It’s all about slow fashion and sustainability so the clothing website, which was transformed in 2021 by SQLI Digital Experience, needed to reflect those important values and give consumers space to absorb the brand ethos. Seasalt’s demographic and customer profile make purchases that are more considered – they’re not interested in fast-fashion.
While most fashion retailers are all about the quick sell, upsell metrics, Seasalt wanted to define its digital-first approach through subtlety. That’s not to say the metrics and upsells are not important. They are. Very. But it was key for the firm, which now has more than 65 stores around the UK and Ireland, to become recognised for beautiful and functional clothing, with attention to detail, that customers can enjoy wearing throughout the seasons, not fast clicks and discounts. And Seasalt wanted to give customers the freedom to shop online or in-store.
Tom&Co – Oliver Bonas
We were approached by Oliver Bonas in 2013 to launch their first-ever Magento website. Since then, we’ve relaunched their website four times! We feel privileged to call Oliver Bonas one of our longest-standing clients.
It is hard to imagine this well-loved British brand, with now nearly 80 stores in the UK, began with founder Olly, standing behind a second hand till in their first small shop in 1993. Olly’s explorative spirit and love of giving evolved into a passion for bringing home gifts for friends from his travels. Deciding he could turn this into a business, Oliver Bonas was born.
Fast forward to the present day, Oliver Bonas is currently hitting 2 million page views each month and revenue has increased by 2900% since relaunching with us in 2013. It is currently running ahead in an advanced headless setup, with plenty of nifty features and omnichannel superpowers.
The title alone answers why it would mean such a big deal for us to win this award. Winning the award for Best Fashion Website would be a huge achievement for both of our teams to show our hard work is being recognised.
Visualsoft – Brother 2 Brother
Brother2Brother, in collaboration with Visualsoft, has created a unique eCommerce store pushing the boundaries of what is currently available in this market.
The brand challenged the eCommerce specialist to design and build a new eCommerce store that evolved their brand from a simple transactional site into a destination for customers to discover trends, read articles and essentially become a part of their lifestyle when it comes to purchasing designer clothing.
They required a best in class site that would stand out from their competitors, allowing them to acquire higher tier brands previously out of reach.
A clear vision was presented by Brother2Brother and the desire to display a ‘brutalist’ ‘retro’ aesthetic, without sacrificing conversion rates was an important factor. This resulted in a raw, minimalist style, not commonly used in eCommerce, coupled with solid underlying familiar UX patterns.
They have achieved an excellent middle ground for high-end retailers stocking multiple brands. Brother2Brother has an ‘on brand’ unique look and feel whilst maintaining fundamental eCommerce and UX principles to maximise conversion through the shopping experience.
Visualsoft is very excited by what they have achieved with this site and is already developing further enhancements, to further improve and help Brother2Brother expand its reach in a very competitive space.
The Pixel – Vivobarefoot
Vivobarefoot shoes allow customers to connect with nature. Wearing Vivobarefoot means you connect with where you are walking. Having achieved B Corp Certification, Vivobarefoot’s primary goal is to make a positive impact on the planet, with shoes that are designed to last rather than maximise profit.
Vivobarefoot was previously hosted on a niche ecommerce platform. The company had aspirations to continue its strong growth and needed to find a platform that could grow along-side the business, and also make it resilient and secure. Adobe Commerce and The Pixel enabled Vivobarefoot to scale easily, and to access a wider community of add-ons and extensions.
