Best Health and Beauty Website
Balance Me Skincare
Balance Me is an award winning natural skincare brand. The products from this British skincare brand are based on natural ingredients, carefully formulated to bring skin back into balance. In 2022, they became a certified B Corporation and worked on several focus sustainability initiatives within their company.
Specific highlights include:
People: As a female-founded brand they champion women and diversity in the workplace. They also work hard to educate consumers on sustainability, and match charitable funds raised by employees.
Planet: 96% of Balance Me’s packaging is recyclable, renewable, contains recycled materials and/or is reusable. They use British suppliers wherever possible and their ingredients are 99.98% naturally occurring, derived from or nature identical.
Profit: Balance Me have committed to literally putting their money where their mouth is, donating 20% of profits to charity.This year, that’s The Hygiene Bank, and has included Surfers Against Sewage, Hackney Food Bank and Shelter in the past. They also match any employee-raised charity money on a pound-for-pound basis.
Butterflies Eyecare
Butterflies Eyecare is a family-run company founded in 2005. With a background in Optics and Pharmacy, we have developed a portfolio of niche products and are dedicated to providing the best in all that we do. Since launching, we have been hunting down the best products to promote healthy eyes. We now carry nearly 1,000 products, each one forming part of the eye health jigsaw.
We have an excellent reputation with key opinion leaders in our industry and in partnership with leading eye health companies, have launched products and developed brand pages for key lines:
– The latest over the counter eye drops, gels, night-time ointments.
– Preservative-free lid care wipes, Manuka honey drops, heat masks and tea-tree oil cleansing solutions.
– Nutritional supplements for a range of eye health conditions.
– Multi award-winning make-up and skincare.
This year we have reviewed, assessed and made improvements to:
– Navigation and search features.
– Filtering of products by key features.
– Brand and information landing pages.
– Email marketing integration.
– Intuitive step by step checkout with international tax support.
– Brand awareness through TV advertising
These changes have led to more traffic, new customers, sales and brand awareness and makes Butterflies Eyecare quite literally a ‘site’ for sore eyes®.
Face the Future and Customer First Digital
Face the Future (FTF) provides support for consumers lifelong self-care journey. FTF are more than just a beauty reseller. FTF’s approach breaks this mould, focussing on a customer first approach, by removing the barrier that a website can create between the consumer and the brand.
Our entry for the Best Health and Beauty Website demonstrates how continous investment aligned to the customers needs (and despite the market and the economy suggesting otherwise) can drive significant revenue and new customer growth.
Kerala Naturals
Kerala Naturals an ISO 9001: 2005 certified company was founded in 2012, in Kottayam district, Kerala. We do retail exporting of natural and herbal products worldwide. Being a D2C brand we are committed to supplying products that meet or exceed the expectations of our customers and our product range encompassed herbs, spices, beauty products, organic products, ayurvedic products, honey, handicrafts etc. It is our pleasure to say that now we have 200000 satisfied customers in 100 countries and have earned a high market acceptance and a reputation of reliability. Our spices are pure and fresh as we collect spices directly from the farmers in and around the Western Ghats region.
www.keralanaturals.com
The Hair Lab, in collaboration with Solwey
Strands, a hair care company, partnered with Solwey Consulting in order to develop LIMS software and custom Shopify Themes for their customer journey. Strands offers a unique service — tailoring products through molecular hair analysis, scalp condition and lifestyle factors. The company’s audience is anyone who is seeking a more personalized haircare experience.
Solwey Consulting developed the company’s website using completely customized Shopify themes and a proprietary lab information management system (LIMS), empowering the site to serve as an educational and engaging hub for customers.
The website showcases Strands’ cutting-edge methodology and dedication to personalized care, inviting visitors to explore the intriguing realm of its tailored hair care science. The website provides a smooth user experience with a clear, inviting design that simplifies the complex science underpinning Strands’ services, thus empowering customers to make knowledgeable decisions about their hair care.
After Solwey developed the Strands site, they built the sister site, The Hair Lab by Strands, which is now being sold at Walmart. Solwey’s custom UX/UI helped Strands grow from B2B to B2C and into national stores.
Treated
We’re Treated, an online healthcare provider that puts you first. Our mission: to give you health autonomy and the power to choose better. We offer thousands of treatments for almost 100 conditions. With us, you can get treatment on a flexible subscription or as a one-off order. So you’ve got the power to get the treatment you need, as and when you need it.
In 2022, we relaunched after a comprehensive rebrand, redesigning our entire digital presence. We added new features, including extensive aftercare that’s tailored to your individual condition, and expanded into 12 new markets across Europe, Asia, Australia and the Americas.
We’ve got a proven track record of providing exceptional service, and creating innovative new features to make digital healthcare safer, and better.. Everything we do is with you in mind, backed by data-led decision making and an unflinching commitment to our mission. That’s why we think we’d be a firm candidate for Best Health and Beauty Website 2023.
