Butterflies Healthcare – Butterflies Eyecare
Butterflies Eyecare is a family-run company founded in 2005. With a background in Optics and Pharmacy, we have developed a portfolio of niche products and are dedicated to providing the best in all that we do. Since launching, we have been hunting down the best products to promote healthy eyes. We now carry nearly 1,000 products, each one forming part of the eye health jigsaw.
We have an excellent reputation with key opinion leaders in our industry and in partnership with many leading eye health companies, have launched products and developed brand pages for key lines:
- The latest over the counter eye drops, gels, night-time ointments.
- Preservative-free lid care wipes, Manuka honey drops, heat masks and tea-tree oil cleansing solutions.
- Nutritional supplements for a range of eye health conditions.
- Multi award-winning make-up and skincare.
We have conducted a full UX analysis and started a process of review, assessment and improvement:
- Enhanced filtering of products by key features.
- Simplified pick-and-mix offers, upsells and enhanced signposting.
- Improved navigation and search features.
- More intuitive step by step checkout.
- Brand and information landing pages.
- Improved speed and user experience.
- Email marketing integration.
These changes have led to more traffic, improved conversion and increased sales.
Like Digital & Partners – La Perla beauty
When ultra-luxury lingerie brand La Perla added beauty to their brand portfolio, La Perla Beauty, Like Digital & Partners were enlisted to create a compelling and nurturing experience for consumers to learn and engage with this “haute beauté” offering. As a standalone brand anchored in empowering women and respectfulness towards both the environment and each other, replete with a range of high-end skincare, beauty and fragrances, Like Digital and Partners designed a gentle yet compelling UX to deliver early and impactful brand-messaging, while equally drawing users naturally into discovering the products they wish to purchase. A blend of strategically placed brand-video content, story-telling-based yet functional product pages, and guided selling functionality such as the emotional-questions-based “fragrance finder” provided this experience. To deliver this technically Like Digital & Partners created an ecosystem built around the MACH principles, creating a headless front-end experience on Contentstack, a powerful ecommerce engine on the open-SaaS, API-first commerce platform BigCommerce, and supplemented with microservices such as single-sign-on from the wider La Perla digital ecosystem. The result was an impactful launch platform exceeding the business’s expectations alongside a new blueprint for an experience-led headless architecture.
Look Fabulous Forever – Look Fabulous Forever
Tricia Cusden founded Look Fabulous Forever in 2013, aged 65. As she got older, she found the makeup and skincare products she used no longer worked for her skin. She was frustrated that mainstream beauty brands or retailers weren’t catering to her demographic and didn’t see it as important. So she formulated, manufactured and distributed a range of beauty products designed for the unique needs of older women.
Each of our products is designed to cater for the specific needs of post-menopausal women. Our customers are predominantly in their 60s and 70s, with many in their 80s, 90s and beyond. All our sales are direct to consumer, the vast majority through our website. A handful of high value customers prefer to place their orders by phone.
We’ve made substantial changes to our website in the last 18 months and seen significant increases in our conversion rate as a result. These include a foundation matching tool, a colour quiz to help customers find the products they are looking for. We also started personalising our website so that each person landing on the website is served content relevant to them.
Rodial Ltd – Rodial
Rodial was founded in 1999 in London and is currently available in 35 countries and over 2,000 luxury department stores worldwide including Harvey Nichols, Harrods and Saks Fifth Avenue. Hero products such as Snake Serum O2 and Dragon’s Blood Sculpting Gel are loved by celebrities and influencers worldwide.
As a growing brand with a loyal customer base, Rodial needed to ensure a solid infrastructure for its website. This would pave the way for the brand to scale its online business efficiently and keep up with the amount of traffic that the website was receiving. Rodial continued its journey with a PWA framework and headless approach to reach its mobile-first clients and increase site speed on Magento 2 with a Vue Storefront stack.
With the help of GPMD’s team, Rodial was able to create a seamless onsite experience over any device or channel with first class UI development and design work to guide potential customers on their journey. This resulted in a revenue increase of over 30% year on year.
Science in Sport (SiS) & PhD
Science in Sport (SiS), founded in 1992, is a leading sports nutrition company that develops, manufactures and markets innovative sports nutrition products for professional athletes and sports enthusiasts. PhD, established in 2006 by two serious gym-goers on a mission to change the sports nutrition landscape, is now a global performance nutrition brand. Both brands are sold in specialist sports retailers, high street retailers and online. SiS & PhD underwent a major UX review and redesign of the sites to improve the buying experience for its customers.
The Independent Pharmacy – The Independent Pharmacy
Established in 2013 by pharmacists Andy Boysan and Scott McDougall, The Independent Pharmacy is a CQC regulated online pharmacy and doctor offering advice and access to hundreds of medicines in the UK.
The Independent Pharmacy provides a safe, personal online healthcare service with patients receiving confidential health consultations with a UK doctor and prescriptions from the comfort of their own home.
As well as offering a range of over-the-counter and prescription medicines, they also provide expert advice on a range of common health issues. Their guidance helps patients better understand their condition so they can make the decision that’s best for them.
Since the COVID-19 pandemic started, consumer behaviour within the healthcare and pharma business landscape has changed in many different ways. The team at The Independent Pharmacy saw the struggles that their own customers were having due to these restrictions, and made it their mission to address and adapt their strategy to best support and service to these customers and patients.
With digital development being their main objective, The Independent Pharmacy focused on revamping their website and introducing new hyper-personalised automated customer journeys with the highlight being the new replenishment program, which includes over 6 customer touchpoints and provides tailored information and recommendations based on the customer’s conditions. The success of this program has been significant, with over £135,000 of revenue been attributed to this journey alongside a 62.67% conversion rate since its launch.
