Best Loyalty Campaign
Adobe – Project Wallflower
We have recently seen a change in the macro-economic environment with the rise of inflation and energy costs. Cost of living has gone up and therefore willingness to spend of consumers has gone down. Some internal research shows that value for money remains the number one priority for both our existing base and new prospects. With the market being so competitive it is expected that companies offer a loyalty scheme and provide consistent support creating a need for presonalisation to stand out in the market and retain our users.
The Wallflower program, which falls into the usage stage of the customer journey, is a proof of concept ran in EMEA aimed at highlighting users on our full Creative Cloud offering who are only using one product. The program leverages data science models to make a personalised recommendation based on previous usage, behaviour and actions to determine what product is best for the individual to try out next.
Wallflower was the most efficient e-mail in EMEA in driving usage from 0/1 product to 2+ products. With a huge opportunity to scale and optimise further.
Iceland – Iceland Bonus Card App
Iceland’s Bonus Card loyalty programme has been running since 2006 and has offered customers 5% cashback on savings they add to their card. No points, just pounds: the Iceland Bonus Card is a high-interest savings scheme, where every £20 saved receives a £1 bonus.
To bring Bonus Card up-to-date and make it more available to a new generation of customers, Iceland decided to build an app and digitise our loyalty programme.
The app went live in April 2021, and has been a runaway success.
Infinity Nation Limited – Herman Miller and Infinity Nation – eCommerce Growth
Over the last 5 years, Infinity Nation have supported Herman Miller, advising and challenging their digital performance. Our brand values are to constantly challenge and to educate our clients.
The pandemic transformed the Herman Miller business model forever and paved the way for an expanded in-house eCommerce team, able to implement these strategies; transforming their website asset, maximising sales to consumers through the UK store via direct paid channels, and expanding their direct to consumer model into other EU territories within a 12 month period.
REN Clean Skincare & LoyaltyLion – Helping REN Clean Skincare to revitalise customer loyalty
LoyaltyLion allows retailers to build longer-lasting customer relationships, using loyalty data and insights to connect and accelerate their existing marketing technologies and tactics. Proven to increase retention and spend, the platform is trusted by thousands of fast-growth ecommerce merchants worldwide.
With the acceleration of ecommerce over the last two years, this challenge has been intensified as competition increases and giants occupy increasingly large shares of the market. As an innovative technology platform, LoyaltyLion meets this challenge head-on, which is why Unilever-owned, sustainable, and cruelty-free skincare brand REN Clean Skincare approached us to help revitalise its customer loyalty.
A loyalty program is about more than points and rewards: it’s about unlocking the insights required to build relationships that increase customer lifetime value and power sustainable ecommerce growth.
In partnering with LoyaltyLion, REN can now deliver seamless, omnichannel experiences, resulting in deeper emotional connections with its customers. It has improved customer experience and engagement through its partnership with us, yielding a rise in average order value and spend.