Best Multichannel Marketing Campaign
Adobe – Love the Journey Multi-Channel Campaign
Love the Journey, Adobe’s Back-to-School campaign was run across the UK, Germany and France, our key markets within the EMEA region. This truly multi-channel campaign was executed across several channels include adobe.com, paid media, email and affiliates (such as unidays). The concept was to support young people as they navigate unchartered territory and ambiguity off the back of challenging pandemic years. The campaign was aimed at sewing a thread of hope and aspiration to students, highlighting that it’s fine to not know what the future holds and that every success story had a journey to get there. The campaign used inspirational and unexpected customer stories to shine a light on the power of creativity and position Adobe and our student offering as the way to help open doors to new frontiers. Creative individuals with powerful journeys were leveraged and tailored to each of the three regions to create maximum relatability to our customers. Results massively overachieved on target with double the forecasted visits to site and +57% social media interactions, highlighting the huge success of the campaign.
Denby Pottery – Denby Handcrafted – Makers Month
Iconic British pottery Denby, producer of artisan stoneware, celebrated the nation’s creativity and continuing love of handcraft in June 2021, with ‘Makers Month’, an online showcase of some of Britain’s top ‘Makers’ along with craft-inspired workshops, talks and tips from creative businesses taking a handcrafted approach. As part of the campaign, Denby also shared a series of interviews with their craftspeople exploring the skills and processes used to design and make handcrafted ceramics.
Championing British craftsmanship, ‘Makers Month’ from Denby invited everyone to explore a curated edit of creative businesses which, like Denby, are making pieces with handcrafting at their heart.
Dorwest Herbs – Fireworks 2021: Naturally dial down your pet’s firework fear
The Dorwest Herbs Fireworks campaign to “naturally dial down your pet’s firework fear” ran from September to November 2021, and annually conveys ways to keep pets calm and stress-free during fireworks season. With pet owners up over +60% since the start of the pandemic, the objective of the campaign although directly promoting key natural calming products: Scullcap & Valerian Tablets and Valerian Compound, also highlighted different ways owners can prepare pets before and during fireworks season featuring advice from external behaviourist and veterinary experts.
The campaign surpassed forecast goals through stand-out marketing material, targeting both Trade and Retail customers through digital and traditional touchpoints to improve brand awareness, promote calming products and explain product benefits; including: on site landing pages and blogs, print ads in key publications, social ads, organic posts, stories and Reels on brand platforms, a giveaway competition, YouTube video, Direct Mailer, Facebook Lives, Press Releases, brand emails to the Dorwest subscriber base and a Bespoke Calming Advice Plan with expert advisors creating a bespoke plan for behavioural advice and product administration.
The campaign saw net revenue increase +51% year on year during the September to November period, brand searches for “Dorwest Herbs” increase by over +100% year on year and overall outstanding customer feedback highlighting the expert knowledge of staff and willingness to help pets.
Doves Farm – Peracto – 9xb
Doves Farm is the UK’s No.1 organic flour brand. Their focus is to produce the best quality organic flour to make their consumer’s bakes always turn out great. Already stocked in all major retailers, Doves Farm has enjoyed healthy growth in B2B sales. However, with a naturally growing interest in organic produce and a surge in flour purchases as a result of changing buying behaviour due to the pandemic, Doves Farm bolstered its D2C strategy to support its new expanding consumer audience.
This included leveraging headless technology to re-platform and launch a brand new user-friendly eCommerce website that would specifically cater for individual consumers. The site is jam-packed with user-focused features and deliciously good content, including recipes and baking tips.
Since the website launch earlier this year, Doves Farm has seen an incredible increase in both online visitors and sales. To win Best UX in eCommerce would be a huge achievement for the family-owned business and their eCommerce agency, 9xb. The award would also highlight the tremendous efforts gone into crafting an excellent user experience for their growing community of bakers.
Evri – Rebranding the biggest dedicated parcel delivery company
On 14 March 2022, we rebranded Hermes UK to Evri. As the UK’s biggest dedicated parcel delivery company (700million+ parcels a year), Evri is for anyone who wants to send a parcel. That includes customers sending individual items; independent businesspeople sending in bulk; e-commerce marketplace traders; SMEs; or major retail brands such as John Lewis, Next and M&S. We developed and implemented a sophisticated multichannel marketing campaign comprising emails, social media, VOD, website, TV, display ads and vehicle livery to communicated these changes and build brand awareness. On a wider level, we were also looking to consolidate a period of significant business growth and explore new markets, such as international and fulfilment. We’re also on our way to hit ambitious ESG targets, positioning Evri as the green carrier of choice. Evri landed well for all stakeholders, from colleagues to customers. The transition from Hermes to Evri has resulted in an increase in web traffic and SEO visibility, which enhances brand awareness, and we’ve seen significant reputational improvement.
Infinity Nation – Herman Miller and Infinity Nation – eCommerce Growth
Over the last 5 years, Infinity Nation have supported Herman Miller, advising and challenging their digital performance. Our brand values are to constantly challenge and to educate our clients.
The pandemic transformed the Herman Miller business model forever and paved the way for an expanded in-house eCommerce team, able to implement these strategies; transforming their website asset, maximising sales to consumers through the UK store via direct paid channels, and expanding their direct to consumer model into other EU territories within a 12 month period.
The Bottle Club – Veuve Clicquot Picnic Kit Campaign’
The Bottle Club has become the fastest growing online premium drinks retailer in the UK for adventurous drinkers looking to discover new favourites, flavours and ideas. Winner of several awards, The Bottle Club delivers inspiring wines, spirits, handcrafted beers, champagnes, and whiskies from around the world directly to your doorstep. It also offers celebrity and unique, limited-edition drinks, providing customers with a personalised service at the very the best prices.
