Best New Website Launch
Fourmeta – Luly Yang
When Luly Yang – celebrated designer and creative visionary – set out to transform her digital presence, the mission was clear: create a website that was as bold, imaginative, and personal as her brand.
Working hand-in-hand with Luly and her team, we reimagined the user experience from the ground up. The new Shopify website is a seamless fusion of structure and soul: categorizing Luly’s diverse collections (Wedding Couture, Red Carpet, Ready to Wear, and Lifestyle) while celebrating her personal identity at every step.
We crafted an experience that invites visitors not just to shop, but to step inside Luly’s creative universe. User-generated content plays a central role, allowing customers to share their own looks and stories – strengthening the powerful community Luly has built over the years.
From intuitive navigation to storytelling-driven design, every detail was shaped to reflect Luly’s philosophy: that creativity and commerce can coexist beautifully.
The new platform has helped Luly Yang engage her audience in deeper ways than ever before – offering not just products, but connection, inspiration, and a little everyday magic.
This project is a testament to what happens when design, business, and art work in true harmony.
G2A.COM
G2A’s website relaunch is a prime example of what a strategic, user-focused digital transformation should look like. By prioritizing functionality, aligning with business goals, and delivering a superior user experience across audiences, the new G2A’s corporate website is more than just a platform—it’s a powerful reflection of a bold, innovative and full digital brand.
It’s not just a better website. It’s the right website—for today, and for the future. That’s why it deserves the Best Website Relaunch Award.
Real Agency – Plenish Drinks
Plenish is a plant-based wellness brand that recently gave its online store a full refresh. The goal was to make shopping easier, faster, and more enjoyable for customers. Moving to Shopify helped us create a cleaner, quicker site that works better on mobile and desktop.
We focused on the things that matter most to users, like being able to log in without a password, easily manage subscriptions, and check out with flexible payment options. Every update was based on real user behaviour and feedback, as well as insights from the Plenish team.
Since launch, we’ve seen strong improvements across the board, from better engagement to more people signing up for subscriptions. The site now supports a full wellness journey and helps customers build lasting healthy habits.
Rotate° – Jamie Oliver
Digital transformation for a British culinary icon, driven by a passion for creating a healthier, happier world—one delicious meal at a time.
Science in Sport – The Pixel
Science in Sport (SiS), a global leader in sports nutrition trusted by elite athletes and everyday fitness enthusiasts, has launched a transformative eCommerce platform that redefines content and commerce integration. Purpose-built for a diverse audience, the new site balances sleek design, educational storytelling, personalisation, and dynamic functionality to deliver a world-class customer experience.
Inspiring Through Storytelling: Project Phoenix
Recognising the need to move beyond purely transactional eCommerce, SiS partnered with The Pixel to launch Project Phoenix — a strategic initiative to create a brand-led, community-driven experience. The previous site lacked content integration and emotional engagement, making it hard to differentiate from lower-cost competitors.
University of Law – The Pixel
The University of Law (ULaw), a prestigious UK-based legal education institution, launched a new and improved eCommerce platform—ULaw eStore—to support its growing catalogue of courses and study manuals. The new Ulaw website is designed to reflect ULaw’s brand values of accessibility, professionalism and innovation, while making it easier for students to discover, enrol in, and purchase courses and supporting course materials.
The new ULaw eStore website is a seamless digital extension of the main ULaw website, offering an intuitive, modern user experience for prospective and current students. It combines improved functionality, speed, scalability, and accessibility to better serve the university’s wide-ranging academic audience.
