Best New Website Launch
Absolute Design – Emmark
Emmark is a family-run business and one of the UK’s leading distributors of replacement parts for agricultural and industrial machinery, supplying over 12,000 parts to customers in 70+ countries.
Emmark migrated from their existing bespoke platform to Magento 2 Hyvä to make use of a more feature rich, modern environment, while adding bespoke search requirements, updated design and an improved customer UX. Since the launch of the new platform, Emmark has achieved its best ever online sales period. The site has delivered a 16% increase in revenue and a 9% uplift in average order value, alongside substantial gains in mobile accessibility and performance. Mobile search accessibility is up 21%, mobile search performance up 27%, overall homepage mobile performance up 57%, product page mobile performance up 77%, and homepage mobile best practices up 28%. These are not marginal improvements; they represent a fundamental transformation of Emmark’s digital channel.
Cladco Profiles
The relaunch of www.Cladco.co.uk represents a landmark achievement in technical consolidation and high-performance engineering. Envisage Digital successfully amalgamated three fragmented domains, Cladco Decking, Cladco Profiles, and Cladco Trade, into a single, unified eCommerce powerhouse. This ambitious three-into-one migration was designed to eliminate digital siloing, concentrate SEO authority, and provide a seamless one-stop-shop for both DIY homeowners and professional trade contractors.
Built on Adobe Commerce and utilising the cutting-edge Hyvä Theme, the new site has set a new industry standard for speed and usability. By stripping away legacy technical bloat, the team achieved a 90+ Mobile Performance Score, a feat rarely seen in the heavy-duty construction sector. Key features include bespoke project calculators and a unified B2B/B2C interface that handles complex shipping logic for bulky materials with consumer-grade ease.
The results have been transformative: 100% retention of organic traffic during the migration, a significant increase in multi-category orders, and a 60% reduction in administrative overhead. Cladco.co.uk stands as a masterclass in digital transformation, proving that even the most complex industrial catalogues can be delivered through a fast, modern, and captivating user experience.
French Bedroom
In June 2025, French Bedroom launched a website redesign delivering +33% average order value, +53% add-to-cart rate, -19% bounce rate, +15% product page reach, +17% return rate, and +23% year-on-year revenue growth.
In a category defined by speed and sameness, the brand took a different approach – building its digital experience around a single insight: customers don’t just want to buy furniture, they want to create a bedroom they love.
Analysis of competitor reviews revealed a core issue: lack of trust. Customers struggled to visualise products, questioned imagery, and felt disconnected from brands.
In response, French Bedroom prioritised transparency, inspiration and human connection. Products are shown in real homes, while editorial content, “shop the room” functionality and curated pairings help customers visualise complete spaces.
A concierge-style experience combines intuitive design with direct access to a dedicated customer team. Technology is used selectively to enhance clarity and ease.
This approach has driven stronger engagement, higher-value purchasing and increased customer loyalty.
Delivered by a small team of 15, the project shows how insight-led design can build trust, differentiate a brand, and deliver meaningful commercial growth.
Green Snow – Oasis Live 2025 Tour
In mid-March 2025, Green Snow was briefed to design, build and launch a full ecommerce store for the Oasis Live ’25 reunion tour on behalf of Warner Music Group’s WMX division. The deadline was the tour itself. It could not move.
What followed was one of the most complete end-to-end ecommerce builds we have ever delivered. Designed, built, photographed, operated and fulfilled entirely in-house – in fourteen weeks. The store ran on Shopify Plus with a custom WMS integration built specifically for the project, a dedicated Australian store within the same environment, and a headline adidas Originals collaboration that became the most-visited collection on the site.
Every item of own-label product was photographed in-house in a pop-up studio, with streetwear-style flat lays created to match the aesthetic of the range. Music rights were held separately – every pound of revenue came from clothing and merchandise. In just over six months, the store achieved what most music merchandise operations would take years to build.
Green Snow designed it, built it, shot it, ran it, fulfilled every order and handled every customer interaction – from first click to final return, every touchpoint was ours.
Parkside architectural tiles – Imaginaire
Parkside, part of the Topps Tiles Group, partnered with Imaginaire, a specialist ecommerce agency, to refine its online retail experience through a bespoke Shopify design and build, creating a next-generation B2B platform tailored to professional users.
Imaginaire is known for combining strategic insight, user experience design, and technical expertise to deliver high-performing digital platforms. For Parkside, this meant rethinking a traditionally offline, catalogue-led journey and transforming it into a seamless digital experience.
The platform goes beyond product browsing, enabling architects, designers, contractors, and specifiers to efficiently explore collections, compare technical details, and order samples. Features such as advanced filtering, product comparison, and a centralised library of technical and sustainability resources simplify complex decision-making and support professional workflows.
By balancing a premium, design-led aesthetic with intuitive functionality, the new platform enhances usability while maintaining Parkside’s high-end brand positioning. The result is a more efficient, engaging experience that supports faster decision-making and strengthens relationships with trade customers.
Through this collaboration, Imaginaire has helped Parkside set a new benchmark for B2B ecommerce, delivering a platform that drives engagement, improves usability, and supports long-term business growth.
Shoptimised
Shoptimised relaunched its website to better reflect the business eight years on. As the brand, product offer, and market position evolved, the previous site no longer represented Shoptimised clearly enough. The goal of the relaunch was to create a website that was cleaner, more informative, easier to navigate, and a more accurate reflection of the business today.
The redesign was built around three core principles: clarity, usability, and credibility. The new site makes it easier for retailers, agencies, and prospective partners to understand what Shoptimised does, how its solutions fit together, and where they can find the information most relevant to them. Navigation was simplified, messaging was sharpened, and stronger proof points were brought to the surface to better reflect the maturity of the brand.
The relaunch also gave Shoptimised a clearer way to present its wider offer across Feed Optimisation, Incremental Sales, Spotlight, CSS, and supporting technology. More than a visual refresh, the new website gives the business better structure, more focused messaging, and a platform that better supports how Shoptimised presents, sells, and grows today.
twotwentyseven – Planthood
Planthood’s new website transformed far more than its online presence, it fundamentally changed the way customers discover, subscribe to and engage with the brand. Built around a deep understanding of customer behaviour, the project reimagined the entire subscription journey, removing friction, simplifying decision-making and creating a seamless experience from first visit through to long-term account management.
Rather than treating the project as a visual refresh, Planthood and twotwentyseven used the opportunity to rethink every aspect of the customer experience. The result was a bespoke subscription platform that empowers customers to manage their plans with ease while providing the business with a scalable foundation for growth.
The impact was immediate and significant. Subscriber numbers increased by 72%, sales grew by 38%, add-to-cart rates surged by 196%, and average order value increased despite rapid customer acquisition. Crucially, these results were achieved through improved user experience and customer engagement rather than aggressive promotional activity.
What makes Planthood stand out is its ability to combine exceptional design, sophisticated technology and measurable commercial success into one cohesive platform. The launch has strengthened customer loyalty, improved operational efficiency and created a website that genuinely supports healthier lifestyles. It is a powerful example of how thoughtful digital experience can transform both customer outcomes and business performance.
