BEST NEW WEBSITE LAUNCH
blubolt – WatchHouse
Already offering an exceptional modern coffee experience in their cafes, the WatchHouse team wanted to extend this experience to their online store with an inspirational eCommerce site. “This required a best-in-class user experience across all journeys and devices (with a mobile-first focus),” says Kaja Sztuczka, Delivery Lead at blubolt. “In addition, Watchouse needed a sleek subscription builder, enticing store information, and coffee brewing guides. And finally, the brand wanted improved site speeds and more in-house flexibility and control.”
To deliver on this, blubolt created a unique to the WatchHouse brand and conveyed the premium nature of their products and locations, with a strong use of typography, photography, video and space to create a clean and high-end feel while still hitting best practices. The team also create custom coffee guides to educate new customers about the different coffee types and styles and direct them to products that suit their tastes.
Finally, the team also delivered a bespoke blend of features and functionality with a unique store design page, an interactive map with Mapbox, and user-centric subscriptions.
Built for Growth Digital – Belleek Pottery
Belleek.com stands as the direct-to-consumer (D2C) platform for Belleek Pottery, a distinguished manufacturer of pottery, china, and porcelain established in Northern Ireland in 1857. Venturing into eCommerce in 2017, Belleek solidified its digital presence by partnering with Built For Growth Digital, resulting in a surge of orders by over 300% by 2019, achieving a £1 million annual target. However, recent years saw sales plateau, signaling the need for a transformative approach. Recognizing the necessity for change, a collaboration between Belleek and Built For Growth Digital led to the launch of a revamped website in March 2023.
The new website not only offers an extensive array of Belleek products but also delves into the brand’s rich history and craftsmanship. Meticulous planning and client collaboration formed the bedrock for this endeavor, resulting in enhanced functionalities, design, and user experience. Key objectives included improving website usability, navigation, and integration with existing systems to minimize disruption to sales.
The website’s design reflects Belleek’s premium aesthetic, with modern touches and enhanced personalization options. Tailored storefronts cater to different markets, ensuring a seamless shopping experience globally. The transition to the new website was meticulously planned to minimize downtime, with advanced feed management and digital marketing integration maximizing success post-launch.
Feedback from customers highlights the website’s intuitive layout and smooth transaction process, affirming the success of the redesign. Raymond Wallace, IT Manager at Belleek, commends Built For Growth Digital for their role in facilitating the transition and driving online sales growth.
Built For Growth Digital’s holistic approach to eCommerce, coupled with decades of experience, has propelled businesses like Belleek towards sustainable online growth and increased profitability. With a track record of generating over £1.5 billion in online sales for UK & Ireland businesses, Built For Growth Digital continues to drive international success in the digital landscape.
Fourmeta – Dan John
DanJohn.com redefines the essence of “magnifique” menswear, blending tradition with innovation to create a captivating online shopping experience. Powered by Shopify Plus and crafted with meticulous attention to detail, the website boasts enhanced navigation, headless development, and an innovative Online Look Builder. With a legacy dating back to 1855, Dan John’s expansion into the UK market prompted a journey of reinvention, resulting in remarkable achievements including a +135% increase in customer retention, +21% surge in conversion rates, and +14% rise in average order value. As a beacon of digital excellence, DanJohn.com stands as a testament to the enduring partnership between craftsmanship and technology. Join us in celebrating this transformative journey where tradition meets innovation, and every click tells a story of passion and dedication
Poundland – The Pixel
Poundland’s Digital Evolution – creating a seamless online experience for a renowned bricks and mortar retailer
Working in partnership with The Pixel, Poundland rebranded and re-launched the Poundshop.com website to Poundland.co.uk in September of 2023.
Transitioning from high street to online retail – Poundland’s key objectives for this project were clear: The Pixel needed to deliver a scalable Adobe Commerce website – upgraded with the latest platform enhancements and taking into consideration the rebranding of Poundshop.com, migration of existing online customers, and developing an optimised user experience and improved functionality to set the foundation for future digital growth for the brand. This included strategic planning, the development of a new digital style guide and building a robust cloud based infrastructure that would scale with the brand.
Following the successful launch of the new Poundland website, The Pixel are delighted to be continuing to support the Poundland team on further development and optimisation work on the Poundland.co.uk website. Recent projects have included optimisations to offers and promotional functionality, blog development and product personalisation, as well as continuous operational improvements. C50
Smallsmart
Welcome to Smallsmart.co.uk, where we believe that parenting should be a delightful journey filled with smart choices. Since establishment, our mission has always been to introduce thoughtfully curated baby and kids products to consumers. We understand that every parent wants the best for their little ones, and that’s precisely what we offer.
Ucraft Next
Ucraft Next’s fully revamped website is a cutting-edge platform catering to business owners, professional designers and webmasters. It boasts user-friendly functionality and a sleek design, featuring eCommerce, web design, and AI tools. The site is visually captivating and informative, ensuring a memorable user experience.
To meet the evolving needs of our users, we started with extensive research. The design team focused on simplicity, clarity, and alignment with brand guidelines. Colors were strategically chosen: green for eCommerce, blue for responsiveness, green/red for marketing, and purple for AI.
Our primary objectives were creating a user-friendly platform, showcasing Ucraft Next’s capabilities, educating users, and optimizing for SEO. Success is gauged through metrics like user engagement, conversion rates, SEO rankings, and user feedback.
The website stands out with its tailored approach to dual audiences (business owners and professional designers/webmasters), visual appeal, and usability. Built entirely with Ucraft Next’s Visual Editor, it exemplifies the platform’s capabilities, inspiring confidence in users.
The upgraded website marks a significant advancement in our mission. By addressing specific user needs and focusing on design, functionality, and education, we’ve built an experience that not only attracts and converts users but also empowers them to achieve their business goals.
