Best Sustainability Initiative
As a leading digital agency based in Nottingham, Absolute brings energy and expertise at all levels. We have a team of 20 experts to ensure service excellence is delivered at every stage.
Established in 1994, we are an independently owned business with a proven track record of success spanning over 29 years, which is why our clients rate us so highly.
Based in Nottingham, we are an Adobe Bronze Solution Partner and Shopify Partner, focused on delivering Adobe Commerce / Magento 2 Open Source and Shopify Plus / Shopify eCommerce websites, with an in-house development team of 11 expert developers.
With our extensive expert knowledge and experience, we’ll provide you with quality advice and support-whichever platform you choose. As a proven partner in supporting, planning, designing, and developing engaging eCommerce websites and apps, you can trust us to successfully grow your online business. We’ll use expert analysis and evidence-based conversion rate optimisation and digital marketing campaigns to help you see an ongoing return on investment. All while promoting your brand values and boosting your online presence.
Balance Me Skincare
Balance Me is an award winning natural skincare brand. The products from this British skincare brand are based on natural ingredients, carefully formulated to bring skin back into balance. In 2022, they became a certified B Corporation and worked on several focus sustainability initiatives within their company.
Specific highlights include:
People: As a female-founded brand they champion women and diversity in the workplace. They also work hard to educate consumers on sustainability, and match charitable funds raised by employees.
Planet: 96% of Balance Me’s packaging is recyclable, renewable, contains recycled materials and/or is reusable. They use British suppliers wherever possible and their ingredients are 99.98% naturally occurring, derived from or nature identical.
Profit: Balance Me have committed to literally putting their money where their mouth is, donating 20% of profits to charity.This year, that’s The Hygiene Bank, and has included Surfers Against Sewage, Hackney Food Bank and Shelter in the past. They also match any employee-raised charity money on a pound-for-pound basis.
DeliveryMatch – Real-Time Chain Control as CO2 Emission Saver
The DeliveryMatch Order, Transport, and Shipping Management Software increases eCommerce sales by calculating and showing reliable delivery options, costs and CO2 emission in the webshop checkout in real-time. This increases the conversion and retention, thus sales. At the same time the software reduces logistic costs because one can manage the transport costs (buy and sell) influence the custumer to get delivered in low volume periods and the drop hit rate will increase up to 95%. This already saves a lot of CO2 Emission because of ‘doing the things first time right’. ALSO you can let the platform fully automated select and execute the shipping options with the lowest CO2 emission, and/or show the CO2 emission per delivery option in the webshop checkout in order te be able to let the customer choose the option with the lowest CO2 Emission. Also the logistic capacity in the complete chain (warehouse and transport) is managed already as from the purchase moment up to the delivery moment. DeliveryMatch as Sales Engine & Costs + CO2 Emission Saver.
GPMD – Ebook: Sustainability in Ecommerce
Our content marketing campaign focused on promoting sustainability in the ecommerce industry through an engaging and informative ebook that featured real brands and what they are focused on doing to become more sustainable. Our aim was to educate and inspire ecommerce businesses about the importance of adopting sustainable practices in their operations and show them different challenges and how they could tackle them. The ebook showcased GPMD’s clients (Rodial, Tangle Teezer, Balance Me, The Fish Society and Paxton & Whitfield) and shared their stories, providing valuable insights, practical tips, and real-life case studies to support sustainable ecommerce.
For GPMD, sustainability is also at the forefront of our marketing efforts. For our merchandising and gifts, we opt for ethically sourced and sustainable gifts or reusable merchandise (e. g. stainless steel water bottles) or donate to charity. To promote this ebook specifically, we have created flyers made from seed paper that can be planted after use, which is something we plan to roll out for future campaigns as well. We also hosted an event for our clients to share their thoughts on sustainability, which was incredibly well-received and allowed an open forum for them to brainstorm possibilities.
Intersoft, a growing carrier management and B2B SaaS (software as a service) provider, is committed to becoming a more sustainable and environmentally conscious business by aiming to plant one hundred thousand trees by 2025. Being at the centre of eCommerce, Intersoft is aware that the industry’s cost to the environment is becoming more relevant, with waste through returns reaching extreme levels.
To help tackle the climate crisis, Intersoft are planting 50 trees for every million shipping labels they produce, as well as a further 10 trees every month on behalf of each employee to minimize their carbon impact. To date, Intersoft have planted over 7,000 trees and removed 76 tonnes of CO2 per year. This is in conjunction with initiatives to enable sustainable commuting to the office through Electric Car and cycle schemes, and finding renewable energy sources for Intersoft’s offices and infrastructure. Intersoft believes that every part of the jigsaw to reduce their environmental footprint is essential, and by giving back to the environment, a more sustainable future for the eCommerce industry can be built.