Best UK eCommerce Site of the Year

Bulk

Bulk is a retailer that specialises in providing a wide range of sports nutrition, health supplements, and related products to customers worldwide.
Over the last 12 months Bulk has completed numerous CRO and UX projects as they look to continually improve the Bulk website. One of the most successful and popular releases was the launch of Bulk™ Boost. This offering allows customers to benefit from unlimited, next-day deliveries  for a period of 1 year at an extremely competitive price.
The Pixel and Bulk together explored customer journeys, such as identifying top search item user journeys,  category browse behaviour to enhance the user experience and to ensure customers can find products and complete checkout with ease.
Another successful feature release was Super Size. This feature is an upselling mechanism that allows the user to make savings by easily switching to a larger product within the Basket Page
In summary, Bulk has a strong emphasis on quality and customer satisfaction. The Bulk website stands out as one of the best for those seeking top-quality sports nutrition and health supplements. With their commitment to excellence, innovative products, and exceptional customer service, Bulk continues to be a leading brand in the fitness sector.

Envisage Digital

Envisage Digital, a renowned digital agency specialising in exceptional web design and development, proudly nominates Poles and Blinds, for the title of Best UK eCommerce Site of the Year. Poles and Blinds has established itself as the leading online retailer for curtain poles, blinds, and related accessories, setting the standard for an unrivalled eCommerce experience. With their website, Poles and Blinds showcases an innovative approach, outstanding performance, and a deep commitment to customer satisfaction.

Harts of Stur

Harts of Stur is a family owned company with an ecommerce website that specialises in kitchenware and cookware, but which has also expanded into the fashion and homewares sectors over the past couple of years. Our website features a clean design that’s fast and optimised for mobile use. User-friendly navigation allows you to browse via category, department or brand, or the predictive search function will help you find what you are looking for.
The website has been designed to make placing an order as quick and easy as possible with instant checkout available via PayPal and PayPal Credit. As well as free UK delivery on orders over £50, a range of shipping methods are also available. Secure payment options include credit card, ApplePay, PayPal and PayPal Credit.
Many eCommerce companies are let down by their lack of a solid and reliable infrastructure. A fantastic looking website is great, but if it can’t be backed up by good customer service care and the reliable and timely delivery of orders, it’s very unlikely to end well. This is where we think we have the upper hand, as having a robust business infrastructure has always been a key element of our business strategy.

Iceland Foods

In 2022, following feedback from customers, Iceland.co.uk launched their Same Day Delivery service, and quickly expanded it nation-wide. As the only online grocer in the UK that already offers Free Next Day Delivery to all customers, Iceland built on their reputation to meet and exceed customers’ expectations.

Japan Centre

Japan Centre is a well-known brand in London that offers high-quality Japanese products. Over the past few years, Japan Centre’s online presence has seen considerable growth, with the pandemic accelerating the need for a scalable digital solution. Japan Centre’s ecommerce team chose GPMD as their strategic agency partner to support their headless BigCommerce site build, consult on technical strategy and collaborate with their frontend team and UX designer. Within the first 3 months of launching the site, Japan Centre achieved a 10% increase in conversion and 7.5% increase in average order value.

Lusso

By continuously expanding its product offering, strengthening its brand, and reaching new audiences via Visualsoft’s social media marketing services, in 2022 Lusso achieved a cumulative sales total of £100 million in under eight years of trading. To maintain momentum, it appointed Visualsoft to upgrade its online store to accommodate its broader product range, reflecting its updated visual identity and providing customers a more streamlined, engaging experience.
The relaunched Lusso site performance perfectly illustrates the significant value of Visualsoft’s well-designed, expertly built eCommerce store that puts users at the heart of the purchasing experience, and cements Lusso’s position as an industry leading brand. The refined bespoke store showcases Lusso’s collections through large scale imagery and video content without negatively impacting page load times.
Between October 2022 – March 2023, the updated site attracted over 1.1 million visitors, over 41% above the same period in the previous year. The site has maintained an average conversion rate of 0.59% across the last six months – a 2.55% increase when compared to the same period the previous year.
It has generated more than £4.8m (excluding VAT) in web revenue in just six months – also a 46% increase in web orders.

Overclockers UK

Overclockers UK is one of the UK’s leading suppliers of PCs, hardware, components, peripherals and accessories for consumers and businesses around the UK, as well as supplying globally. The website has been live since 1999 with the last year being the most innovative and exhilarating in the company’s history following success during the pandemic and investments in a brand new website, SEO, CRO, CRM, analytics and more.
This has led to Overclockers UK increasing market share as the market shrank post-covid, positioning itself in a strong place for a post-cost-of-living crisis recovery.

Screwfix

Starting as a mail-order company in 1979 and launching its first website in 1999, Screwfix leads in innovation and ultimate convenience, from its website to its App which allows customers to shop the full range at the touch of a button, through to digitising it’s in store experience with its new instore App to browse and ‘check in’.
Screwfix’s website:
– is in the top 10 most visited retail websites in the UK.
– attracts over 5m visitors per week alongside Screwfix’s app.
– in the last 12 months has taken over 37m orders, with 27% of these placed through the Screwfix App.
– in the last 12 months, has seen 319m visitors.
Customers love the Screwfix’s website because it is “easy to find, easy to use and easy to navigate”. Items are reviewed in 8 categories, more than other competitors’ standard categories, including Quality of Product, Durability and Reliability.
Last year, Kingfisher developed its first in-house recommendation engine, employing state-of-the-art machine learning and AI technology, to provide a more personalised shopping experience for our customers.
Screwfix’s digitally focused business model and the high traffic to its website and app means it is a great business in which to test and learn from digital initiatives

Virgin Media O2

A successful online presence will always have a special team in the background working round the clock to provide customers with an outstanding experience. At Virgin Media O2, our Online team is behind the innovative and customer-first ecommerce site and My O2 app experiences.