Best Use of Personalistion
Cadence, in collaboration with Solwey
Solwey Consulting helped Cadence, a refillable container company, develop a strong custom website that could handle sales growth and personalization. Cadence is an e-commerce site selling leakproof, magnetic, customizable Capsule Systems designed to help people stay in rhythm. Solwey incorporated animation and interactive product functionality into the Shopify site and built the front and back end. Everything was entirely custom for web and mobile. Solwey developed an inventory system for managing and organizing the fulfillment of orders and developed custom software to integrate with Shopify, as there needed to be templates to handle the number of customizations for personalization offered by Cadence. The site also required animations and interactive elements. For example, if someone selects a new product color on a listing page, then the color of the image to change to the chosen color. If a consumer types a custom monogram onto the product, that will also be visible on the listing page. Solwey handled all of the custom development needed to make these functionalities work. Praised on Clutch.com for speed and accuracy in the development, Solwey did in 2-3 months what would’ve taken another developer a year to do. Cadence received excellent feedback on the site’s look and functionality.
Dynamic Yield, a Mastercard company – Transforming Sweaty Betty’s Customer Engagement Strategy
In a world where personalised experiences reign supreme, Dynamic Yield, a Mastercard company, and Sweaty Betty, the leading UK-based activewear brand, joined forces to fine-tune the brand’s approach to consumer engagement. Fuelled by a shared commitment to customer-centricity and innovation, Sweaty Betty leveraged Dynamic Yield’s ground-breaking Experience OS to deliver tailored experiences to diverse audience segments, unlocking hyper-personalisation for a beloved brand. From interactive quizzes guiding product discovery to engaging pop-up shops maximising conversions, the results speak for themselves: increased average order values, conversion rates, and revenue. Overall, in its biggest market, the UK, Sweaty Betty saw increased revenue from personalisation in 6 months, including a +52% increase in items per transaction and a +57% higher average order value from personalised recommendations. Ultimately, the partnership has enabled an extraordinary transformation that’s propelled Dynamic Yield and Sweaty Betty to the forefront of personalised customer experiences.
Foodhub – MoEngage Segmentation
Online food delivery and takeaway app, Foodhub is an online portal that offers customers exclusive deals on online takeaways and food deliveries through its network of 30,000+ restaurant, takeaway and Quick Service Retail (QSR) partners in the UK. With its food ordering app, customers not only get exclusive deals, but Foodhub doesn’t charge service fees, meaning shoppers can get even more value when ordering takeaways or food deliveries, with pricing on average 20% cheaper than other food ordering platforms.
Experiencing hypergrowth, app usage of Foodhub.co.uk has scaled quickly, up 5% globally year-on-year, and it now processes over 34million transactions through its app. Having quickly scaled users, Foodhub recognised its strategy now needed to focus on retaining customers, growing app usage and improving conversions/sales as well as driving referrals from existing customers to grow app user numbers further.
It partnered with MoEngage to leverage AI-powered personalisation at scale, using customer insights and data to effectively segment and hyper personalise interactions on the app.
This resulted in Monthly Active Users (MAU) growing by 905%, a x2-fold improvement in customer activation times and conversion rates doubling within three weeks of going live with the MoEngage solution.
Red Technology and Something Different Wholesale – Driving Incremental Revenue from Existing Customers
With the cost of acquiring new customers continuing to increase, Something Different Wholesale set out a plan to try and drive more revenue from their existing online customers without discounting. They were looking for more subtle and sustainable ways to grow without the peaks and troughs often associated with online promotions. Working with Red Technology, and the tradeit ecommerce platform, they set about on a number of key improvements to their site.
RevLifter – Advancing Intelligent Offers Platform
Since 2017, RevLifter has helped retailers like ASOS, Boohoo, New Balance, and Currys switch broad, one-size-fits-all promotions for personalised offers and experiences.
Its technology enables brands to:
Reduce wastage on blanket promotions
Enhance customer experiences by improving deal relevance
Manage their inventory by highlighting products at the right moments
In 2022, RevLifter helped many retailers join the personalised offers movement after a landmark report from Boston Consulting Group tipped it to unlock an extra $70 billion (£57 billion) in annual retail revenue.
Last year, RevLifter made it even faster for brands to launch their first campaigns and take their share of the prize.
In 2022-2023, the task was to equip retailers with the data and insights to produce not only personalised offers, but truly intelligent ones.
The addition of several new capabilities on RevLifter’s platform led to the answering of golden questions such as ‘when and to whom do I need to serve a deal?’ and ‘how can I maximise the potential of a customer?’
These improvements have become virtually critical in recent months as retailers look to increase promotional efficiency in response to the rising cost of goods.
Santa Letter Direct – Delivering higher value customers despite tough trading conditions
Santa Letter Direct aim to create magical experiences for children during Christmas. Their objective was simple, to surpass previous year’s sales and achieve growth during the peak period.
The campaign faced several unprecedented challenges. The cost-of-living crisis resulted in consumers reducing spending and delaying purchases. Unexpected increases in material and production costs led to a 20% price increase, posing a barrier to sales. Royal Mail strikes disrupted deliveries, resulting in the campaign period being cut short!
Infinity Nation swiftly adapted to overcome these. They utilised Google Performance Max and updated the feed to drive visibility and attract customers. Effective communication highlighted the uniqueness of the product to justify the increased cost. Transparent communication managed customer expectations amid delivery disruptions.
A comprehensive process was followed, including keyword research, campaign restructuring, optimising tracking, and ongoing site optimisation. While transactional volume declined due to market price increases, overall website conversion rate increased, and Google Ads reached more users with higher impressions.
Despite the challenging environment, the campaign delivered positive results. It achieved a 38% increase in CPC, 338% increase in impressions, 18% increase in website conversion rate, and a 44% increase in Google Ads search impressions.
SheerID – Winning New Customers by Rewarding Their Identity!
SheerID is the leader in identity marketing. With its technology and infrastructure it has the ability to digitally verify 2.5 billion consumers. Brands like Amazon, Spotify, and T-Mobile use SheerID to instantly verify consumer-provided data so they can run personalized marketing campaigns to tight-knit communities like students, teachers and healthcare workers.
Back Market, France’s most valuable startup with an evaluation of nearly 6 billion dollars that provides high-quality, refurbished electronics and helps reduce e-waste, launched a comprehensive, omnichannel campaign to college students in Europe and in the U.S.. The company partnered with SheerID to verify eligibility for student specific offers. In the first year, Back Market verified 300,000 students, and then saw a 4x increase in verifications year over year. The incredible success of the student program inspired Back Market to expand it to all 15 of its markets to now reach more than 248 million college students in 191 countries. The company uses the data verified by SheerID to re-engage those students—a strategy that’s already paying off. Back Market’s customer lifetime value (CLV) for students is 30% higher than its global average.
Skinnydip London – Growing DTC success with Wunderkind personalisation
British lifestyle and fashion brand, Skinnydip London, has enhanced its Direct-To-Consumer (DTC) operations, as well as growing new category engagement, by partnering with Wunderkind – the leading performance marketing solution that powers personalisation at scale for online brands and retailers.
Through the partnership with Wunderkind, Skinnydip was able to significantly grow its first-party database and marketable email lists, whilst scaling the number of personalised, behaviourally-triggered one-to-one emails it was able to send to its customers – resulting in a two-fold increase in online revenues compared to the brand’s previous triggered email solution.