Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver a compelling customer experience across all sales channels, including eCommerce, mobile, print, and retail points of sale through Product Information Management. Akeneo’s open-source enterprise Product Information Management (PIM), and product data intelligence solutions, dramatically improve product data quality and accuracy while simplifying and accelerating product catalogue management.
This helps retailers deliver enhanced User Experience (UX) and Customer Experience (CX) when shopping online, helping them to: find products more easily via on-site search as product information is correctly tagged; deliver rich, accurate and compelling product information to reduce friction in the buying journey and accelerate the consumers’ path to purchase; supports the shopper with consistent product experience across all the retailers touchpoints to improve conversion; and ensures more full price selling / reduced returns as shoppers can better evaluate product data upfront, helping support their purchasing decisions, helping retailers protect margins.
Boodles – LogicSpot
At Boodles, we’re constantly striving for ways to be at the forefront of the luxury world of jewellery.
It’s always been a challenge to sell high value, fine jewellery online so we are thrilled to have achieved our goal of creating a world-class, user-friendly, luxurious website in partnership with our long-standing, e-commerce agency partner, LogicSpot.
The UX redesign perfectly captures the main components of a showroom visit with stunning new photography, clear navigation, the ability to ‘shop the image’ throughout, the addition of a Wishlist feature, option to video/chat directly with an in-store representative and carefully curated content to highlight Boodles’ family heritage and our brand story.
The improved site now delivers a best-in-class user experience for our online customers, allowing them to easily view and purchase from numerous collections across multiple categories, at widely varying price points in a simplified way.
The jewellery is placed front-and-centre but the Boodles branding, story, and intimacy echoes throughout.
From usability testing of the existing site, competitor research, understanding our target personas and UX and UI design of the new site, LogicSpot have helped deliver something we can all be proud of – and that has already knocked our metrics off the charts.
F.Hinds – Red Technology
The implementation of a visual merchandising system for F.Hinds, using image-based product recommendations, which aim to give customers a closer experience to browsing in one of their stores.
This helps users see similar products based entirely on what they look like and is helping them drive increases in revenue, AOV and conversions.
The Pixel – Heal’s
Heal’s, founded in 1810, champions and commissions emerging British design talent as well as showcasing established brands, to supply modern contemporary furniture boasting premium craftsmanship. Heal’s migrated to Adobe Commerce in order to expand operations and increase the flexibility of the ecommerce store, and conducted a major UX review and redesign to improve the buying experience for its customers.
Klevu – Discovery Suite
Klevu is a customer-centric AI Product Discovery Suite that leverages AI to improve the customer journey by using the shopper’s own behavior to improve conversion, replace the native ecommerce on-site search experience, and automatically merchandise category listing pages and product recommendations with little to no manual work for retailers. Klevu’s mission is to democratize AI and make every ecommerce experience personal. The company believes that AI is no longer the secret to success for only a handful of retail giants, nor should it serve only the retailer, but instead is there to help the consumer. The AI-powered Discovery Suite is a holistic solution that enables brands to personalize the entire search and discovery experience to drive sales and relevancy, while also allowing brands to gain data insights that can inform merchandising and product development decisions. Discovery Suite provides a seamless, fast online search experience that drives traffic, conversion, and loyalty while reducing bounce rates. The solution is easy to configure, optimize and maintain and fully integrates with major shopping platforms in just hours. Klevu is also completely open and headless, meaning that developers can build fully custom experiences using the power of the platform.
Metapack – Delivery Tracker
Built with User Experience in mind, Metapack’s Delivery Tracker is a branded tracking portal designed to improve the customer delivery experience, reduce delivery inquiries and increase customer lifetime value.
Sainsbury’s Argos
At Sainsbury’s Argos we operate in a fast-moving market, where customer expectations are influenced by a myriad of choice. With that in mind we’re relentlessly attuned to how we can improve our propositions for customers, engaging them with brands that really deliver.
We offer customers great products, when and where they want them. We can give customers visibility of all the fantastic products available to them through our breadth of fulfilment options, however this is contingent on knowing the ‘where.’
Through listening to customers, analysing our data, prototyping designs, and iterating from user feedback, we found that we could add significant value to their user experience by offering greater visibility of the availability of items for delivery or a local collection, earlier on in their shopping journey. We embarked upon a re-design of the Argos mobile and desktop site which touched all search, browse and product list pages, giving customers the chance to locate themselves at the start of their shopping journey.
This UX has really delivered! So much so, that we’ve now rolled it out across both Argos and our Habitat sites. We know our customers love it, and we hope you do too!
The main focus for delivering a great user experience is always to understand problems rather than the solutions. Due to the importance of user experience at O2, the in-house O2 UX Team are involved at the very early stages of shaping a proposition or service to help influence how it could work across the various omni-channel platforms we cover.
We always consider further areas for improvement, as part of performance reviews which take place after the launch of any initiative. And again, we will lean on data and insight to steer this. We then work together to evaluate and prioritise any ideas we want to investigate further.
Overall, we believe our UX stands out because we know any initiatives we work on are never truly complete. Putting something in front of users, either as a concept or a live execution, always means we have the opportunity to learn more and further improve what we’ve built. And we’ll continue to put our customers are the center of all the journeys and experiences we’re creating.
