Best UX in eCommerce Less than 100 Employees
5874 Commerce – BigCommerce
Tile Warehouse is one of the UK’s fastest growing online tile retailers, equipping homeowners with the tiles, as well as the tools, to transform the interior and exterior of their homes. As a new brand, Tile Warehouse has entered the market as a ‘pure-play’ retailer solely focusing on online sales and the value tile consumer market.
For the project as a whole there were four main challenges, faced by 5874 Commerce, the leading elite BigCommerce agency. These were:
- Specialist resource availability
- Access to digital assets
- Timeline coordination
- Technical partner coordination
This was a complete BigCommerce site build utilising 58’s knowledge of WordPress to provide a content hub and it also involved in depth customer research leading to the creation of a new brand identity and guidelines. The project involved a number of vital integrations between a number of different technical partners with different systems. Coordination between all the involved parties was a particular challenge, especially where different systems cross-communicate.
Doves Farm – Peracto – 9xb
Doves Farm is the UK’s No.1 organic flour brand. Their focus is to produce the best quality organic flour to make their consumer’s bakes always turn out great. Already stocked in all major retailers, Doves Farm has enjoyed healthy growth in B2B sales. However, with a naturally growing interest in organic produce and a surge in flour purchases as a result of changing buying behaviour due to the pandemic, Doves Farm bolstered its D2C strategy to support its new expanding consumer audience.
This included leveraging headless technology to re-platform and launch a brand new user-friendly eCommerce website that would specifically cater for individual consumers. The site is jam-packed with user-focused features and deliciously good content, including recipes and baking tips.
Since the website launch earlier this year, Doves Farm has seen an incredible increase in both online visitors and sales. To win Best UX in eCommerce would be a huge achievement for the family-owned business and their eCommerce agency, 9xb. The award would also highlight the tremendous efforts gone into crafting an excellent user experience for their growing community of bakers.
FoundIt! Optimiser > transforming UX
FoundIt! is transforming UX simply, repetitively and is consistently delivering demonstrable improvements to a retailer’s experience and bottom line, And for doing it through the thoughtful and continual application of the best-conceived approaches of data and analytics,
And for its commitment to bulletproof testing and validation of its approach and guaranteeing its customers success.
Harts of Stur is an online kitchenware company based in North Dorset (where we also have a large department store). Stocking a wide range of products (around 60k) from a large variety of brands (around 350) and a number of different product types it is really important to make the experience intuitive and the user journey seamless to enable customers to quickly and easily find relevant products. Our fully responsive website benefits from a clean visual design with intuitive navigation and hierarchy with consistency across all pages. To deliver an enhanced UX we have created a series of product assistants which help to guide the customer to choices that are right for them in categories with a large number of products. A recent switch to Nosto for recommendations on product pages has seen a solid boost to revenue from these highly relevant AI recommendations. We also understand that users reaching our homepage may want to find inspiration, so we’ve recently added an ‘Introducing’ section, which changes frequently and points users towards new or bestselling collections that may be of interest. As a whole, the homepage is designed to help users easily navigate to areas of the site that interest them.
Like Digital & Partners – Grenson
Longstanding contemporary luxury footwear brand Grenson was laboring under outmoded UX and a legacy digital architecture.
Like Digital were contracted to bring a more compelling UX to a modern and global consumer base while graduating the business off their Magento-based ecosystem into a more future-aligned SaaS architecture. The approach to bringing this brand forward and matching the growing consumer experience, Like Digital created a UX strategy designed to blend content and commerce seamlessly thus reinforcing the messages of brand relevance, cultural alignment and manufacturing provenance and authenticity. Additionally, a focus on both high-intent mobile users and loyal repeat customers was intuitively guided to find the products they sought with gentler reminders of the brand integrity throughout, including a compelling mobile-search experience driven by consumer data and the insight that search showed the highest propensity for mobile users to complete a purchase. Technically a modern architecture was designed around the BigCommerce environment, supplemented by best-in-breed tools such as Klavu to bring search and merchandising functionality in line with consumer experiences, and to ensure operational excellence Like Digital designed an integration with a legacy ERP to significantly increase speed and robustness. The result is a mobile optimized eCommerce ecosystem now responsible for powering business revenues.
CDKeys are a global gaming giant offering cheap digital codes to gamers all over the world. With huge international presence comes high demand so ensuring that their eCommerce store works at its optimum and provides an intuitive user experience is always our primary focus. The global pandemic brought with it a vast increase in traffic and as a strategic eCommerce agency, we wanted to capitalise on the revenue increase that these new users could bring.
So, we carried out a comprehensive UX research project and conducted facilitated user testing sessions with 6 members of the CDKeys target audience. The recordings were analysed and behavioural patterns and consistent conversion barriers were identified. We also reviewed the data in Google Analytics to obtain a wholistic site picture so that any recommendations we provided were infused with CRO principles as well as consumer generated insights. As an agency we feel that combining these disciplines is the most effective way to fully understand the needs and requirements of your target audience.
The results were better than anticipated – a huge 7% increase in overall site conversion rate and a £1.2million increase in revenue within the first 3 weeks of implementation.
Pragnell – Remarkable Commerce
Pragnell are a luxury retailer who sell products online between £1,000 and £500,000 and were established in Stratford-upon-Avon in 1954 by George Pragnell. They now offer the widest and most beautiful selection of fine jewellery, watches and silver, both antique and modern, in the UK.
As a sixth-generation, family-owned company, the Pragnell name symbolises an innate commitment to quality. With three showrooms across the UK and a luxury eCommerce storefront, Pragnell help customers find the special pieces that celebrate their significant life milestones and will be treasured for generations to come.
The Pragnell website is packed with custom components, tailored UX and fully configured styling to match Pragnell’s brand guidelines and luxury experience. From custom page animations on the homepage to several product configurator tools, Pragnell offers customers the same luxury experience as their showrooms – being user experience at the heart of everything they do.
The Bottle Club has become the fastest growing online premium drinks retailer in the UK for adventurous drinkers looking to discover new favourites, flavours and ideas. The Bottle Club delivers inspiring wines, spirits, handcrafted beers, champagnes, and whiskies from around the world directly to your doorstep. It also offers it’s ever growing range of celebrity and unique, limited-edition drinks, providing customers with a personalised service at the very the best prices.