Best UX in eCommerce
Assa Abloy, a global leader in access solutions, has been working with Akeneo to ensure that its over 19,000 products are listed and displayed online to give customers the most convenient, rapid and rewarding user experience (UX).
Ceiling Tiles Express
Our brief was to design and build a system for a new e-commerce website that allows customers to pick a guaranteed delivery date, including an option for “next day” delivery – a first within the industry.
The whole project was approached from a user-first perspective; our mindset was to build the best possible experience for the customer and then create the business logic and systems around this.
The outcome was a simple and intuitive tool that didn’t affect the existing checkout flow users are familiar with. It’s now being scaled up and rolled out across several other websites to help innovate delivery for customers.
Confer With provides ultra personalized 1-2-1 shopping experiences for enterprise retailers who sell medium to high consideration products. Confer With provides amazing UX by helping Retailers drive complex sales and improve Customer Experience through Live Commerce. Confer With’s unique omnichannel positioning combines Live Video (human interaction) and E-commerce functionality, and demonstrated high customer satisfaction as well as high conversion in Furniture & Homewares, Fashion and Beauty sectors.
Confer With connects website to expert brand ambassadors inside retail stores and video studios for personalized shopping based on product, skill, and proximity. The platform enables brand ambassadors with seamless access to product information, inventory, pricing, and recommendations live inside video calls. Facilitating collaborative shopping, ambassadors can add items to a shared basket, assisting and reassuring shoppers during the purchase process.
Dynamic Yield, a Mastercard Company
Dynamic Yield, a Mastercard company, collaborated with Sweaty Betty, the leading UK-based activewear brand, to enhance its user experience (UX). Leveraging its Experience OS platform, Dynamic Yield introduced personalised quizzes, an engaging pop-up shop, and algorithm-powered product recommendations. Through iterative research and improvements, they achieved impressive results, including a +1.93% uplift in average order value (AOV), a +7% increase in conversion rates, and a +62% uplift in same-session revenue from the quizzes. The personalised pop-up shop led to a +3% uplift in incremental revenue. Additionally, algorithm-powered recommendations resulted in a +3% uplift in AOV in the U.K.
Overall, in its biggest market (U.K.) Sweaty Betty saw increased revenue from personalisation in JUST 6 months, including a +52% increase in items per transaction and a +57% higher average order value from personalised recommendations. Dynamic Yield’s innovations have significantly improved Sweaty Betty’s UX, driving customer engagement, loyalty, and revenue growth.
Horse Health, LeMieux & Tom&Co
We think that by working closely with the LeMieux team, we have been able to deliver a website that is as speedy as a racehorse and as aesthetically pleasing as a dressage performance. LeMieux have even been nominated to win Best Ecommerce Website in the UK Digital Growth Awards and ‘The Maverick’ in the Adobe Experience Maker Awards!
Whilst the headless website allowed LeMieux to expand internationally and build out their B2B website, it also allowed them to create a seamless and highly personalised customer journey for customers across all 10 new websites. Please see our ‘why we should win’ video!
We think that makes it a front-runner, so we hope you put your bets on LeMieux to be first across the finish line.
Here is what Jodie, LeMieux’s Ecommerce Manager had to say about us!
There is no better way of describing working with Tom&Co than “Team”. As an ambitious and fast-growing brand, we were looking for an agency that aligned with our values and appreciated our immense aspirations and we have certainly got that. As a small team, the support that Tom&Co have provided has been invaluable and their professional, efficient, and approachable way of working has been a key part of our success as a partnership.
Remarkable have been working with Absolute Snow since 2007 where following several years of growth, they were ready to capitalise on growing brand awareness – by implementing a commerce platform with the tools and integrations it needed to innovate and accelerate its growth. Absolute chose the Remarkable Commerce Platform for a number of reasons – speed of migration, access to an extensive engineering and developer team to support complex, custom integrations, and the platform’s headless, API-first architecture.
One of the biggest UX improvements that happened was on the dropdown navigation. The research showed that this needed a significant rework – a historical tab system on the old website which housed 100’s of links was outdated and slow for users. The new and improved navigation allows customers to find categories easier.
It’s clear that the new Absolute Snow website had to cater to a wide range of customers and the overall UX had to consider this. Remarkable spent a lot of time optimising and enriching product data to improve the overall customer experience. The website is very content driven and this is good for UX as customers use this content to navigate the site with ease.
Since March overall interaction and engagement is up by 20%. This validates all the key work and research put into the site navigation.
Science in Sport
The Pixel and Science in Sport completed a UX project to add subscriptions to the Science in Sport and PhD product ranges to generate recurring revenue, increase customer retention and to generate more repeat customers. Extensive customer research and design iterations focussed on delivering a subscription process that was simple and aligned with a seamless and easy account login and/or creation process.
The UX project was completed in two phases with the initial phase 1 focussed on getting core subscription functionality live and with additional data collection a phase 2 launch quickly followed to further enhance the subscriptions UX.
As part of the Subscriptions UX the design was a mobile first approach with UX functionality added with Tooltips to educate customers on the subscription service, a benefits icon so key blockers were quickly addressed and an ability to change subscription frequency at the basket stage.
On the back of the UX changes, Science in Support recorded increases in account sign-ups, and after implementing the phase 2 rollout of the UX updates subscriptions increased by 100% for PhD and for Science in Sport subscriptions increased by 55%.
Retailers and carriers are still sitting on an untapped data resource. Brands across the world have access to vast amounts of returns-related information, without the means to readily surface insights that empower their business.
Through ZigZag’s new Reporting Hub, users will get that same level of extensive data-rich insight into their returns process. Granular insights with this level of detail are a market first for reverse logistics.
The Reporting Hub enables retailers to make more informed business decisions that cut costs, identify pain points, and optimise their customer experience. The user-friendly portal provides timely access to new datasets and model outputs at a SKU level, making it easy for retailers to adapt quickly to issues or take advantage of previously unknown revenue opportunities. With all returns data in one place, the Reporting Hub can identify issues that might otherwise go unnoticed, with no detailed data analysis required.