eCommerce Team of the Year
eComOne
Founded in 2018, eComOne is a specialist eCommerce growth and marketing agency born from CEO Richard Hill’s success scaling his own multi-million-pound online business. Originally an SEO-focused agency (SEO Traffic Lab), eComOne has since evolved to serve ambitious eCommerce brands, typically with revenues between £1M–£30M, across industries including luxury, automotive, and outdoor gear.
The agency delivers bespoke strategies across SEO, Google Ads, Meta Ads, TikTok, and Email Marketing. A core strength lies in its people, diverse in background and experience, with a culture focused on personal development, career progression and innovation. Many senior leaders started as graduates, highlighting the agency’s commitment to nurturing talent.
eComOne operates using the EOS framework, with quarterly goal setting (“rocks”) and a strong emphasis on AI through initiatives like the 2025 “AI Games.” Strategic partnerships with platforms like Shopify, Google, and Klaviyo keep the agency at the forefront of the industry.
Staff engagement is central, with regular team socials, a national events portfolio, and public speaking opportunities. Known for its supportive and high-performing culture, eComOne prides itself on deep client relationships and delivering real, measurable growth. Its people-first approach and drive to constantly improve make it a standout in the digital marketing landscape.
Harts of Stur
Harts of Stur is a fourth-generation, family-owned business based in North Dorset. Originally known for kitchenware and cookware, we’ve recently expanded into fashion, homewares, and garden ranges. Our ecommerce journey began in 1995 with one of the UK’s first transactional websites. Today, we offer over 30,000 products from more than 250 trusted brands.
What makes us stand out is the strength and agility of our small, in-house ecommerce team. With just three core members—supported by a marketing team and working closely with customer service and company directors—we manage almost every aspect of our award-winning website. From SEO, PPC, email marketing, and social media to landing pages, content creation, and marketplace integrations (Amazon, Tesco, TikTok Shop, and more), everything is done with insight, care, and creativity.
Recent projects include integrating Microsoft Business Central, the top-rated ERP system of 2024, and launching a streamlined checkout with Super Payments. A new EPOS system is also on the horizon for our physical store.
Despite our size, we achieve big results by staying focused, responsive, and customer-driven. Our tight-knit team ensures the website is easy to use, engaging, and always evolving—delivering a smooth and satisfying shopping experience every time.
Heineken eazle
As an ecommerce team everything we do begins and ends with our customers. Our goal is simple yet powerful – Make Business Easier.
We are a B2B team working in the much-loved drinks industry, responsible for eazle.co.uk, a site where pubs log on to order the full range of drinks stocked in their bar.
The team comprises of specialists in promotional engagement, digital marketing, content management, digital acquisition, product ownership and online analytics.
We manage all aspects of the ecommerce experience – from acquisition and onboarding to growth and retention all whilst ensuring continuous improvement and exceptional everyday experiences for the customer.
We’re not just building for today – we’re defining what digital success looks like in the years ahead. Regularly consulted as thought-leaders, our data-driven A/B testing and agile product development approach are now being used to inform global strategy, helping Heineken scale smarter, more customer-centric solutions across markets.
Irish Life – Digital Leads & CRO
In 2024, Irish Life’s eCommerce team delivered a major overhaul of our pensions and investments journeys, using data and cross-team collaboration to drive real results.
We brought together experts across UX, SEO, content, paid media, CRO, and development, all working towards one goal: making personal finance easier to understand and act on. The result? A 461% increase in sales opportunities, 85% more organic traffic, and a 500% boost in calculator completions for pensions.
For investments, we used behavioural insights from tools like Contentsquare and Google Analytics to spot friction points. By simplifying key journeys and making important content easier to access, we saw conversions jump from 2.7% to over 14%, a 40% lift in lead generation, and bounce rates drop by 30%.
We work on a weekly cadence of optimisation, constantly improving based on how users actually behave. This means we’re not just chasing numbers, we’re creating digital experiences that genuinely help people make smarter financial decisions.
The journey doesn’t end at the website, either. Users who go on to speak with a financial advisor give us a 95% approval rating, showing that the quality of experience continues from first click to final conversation.
This was a year of big progress, but we’re just getting started. Our team is focused, data-driven, and passionate about helping people build better financial futures, and we’re excited to keep raising the bar for digital experience in financial services.
Jack.tm
Over the past two years, Jack Felstead and the team at www.jack.tm have helped leading UK brands—including On the Beach, Maplin, Secret Sales, Cole Buxton, Duke + Dexter, and Phase Eight— dodge digital buzzwords, duck the AI hype and fight click fraud whilst cracking Google’s black box in order to drive real profits, true incremental revenue, and genuine new customer acquisition through PPC.
A standout success is their work with the mighty Maplin, where Jack.tm and the team have helped Maplin more than double their profits from PPC, earning multiple industry awards along the way.
As AI and automation become more embedded in platforms like Google, Meta, and Microsoft, new challenges have emerged, including rising CPCs, click and attribution fraud, and even cyberattacks targeting major UK brands. Now more than ever, brands need a resilient PPC strategy that protects them against these threats while embracing the true benefits of automation & AI, which, when used correctly, can reduce manual tasks and unlock smarter, more efficient, and truly profitable growth across digital channels.
Look Fabulous Forever
The team at Look Fabulous Forever is small but mighty. They focus on listening to their customers to continuously improve everything they do. They believe that everyone on the team, whether marketing, operations, customer service or leadership, contributes to their customers’ ecommerce experience. And everyone on the team strives every day to provide a better experience for their customers and treat them with care.
As a result, they punch above their weight in technical innovation and customer satisfaction.
Reply – Portaltech Threepipe Comwrap
Behind every successful Reply project is a passionate, cross-functional team of technologists, strategists, designers, delivery experts, and marketing professionals. What sets us apart is our commitment to collaboration — not just internally, but with our clients. We operate as an extension of their teams, working closely across time zones and functions to solve challenges and unlock growth. Our team culture is built on curiosity, accountability, and a shared drive to push boundaries.
Whether it’s a complex enterprise migration, a rapid D2C rollout, or a fully integrated eCommerce strategy, our people bring energy, expertise, and integrity to every engagement. We integrate cutting-edge marketing tactics, SEO best practices, and data-driven analytics to optimize each customer journey. This holistic approach ensures that every campaign is backed by deep insights and continuously optimized for performance, delivering measurable results and sustainable growth.
From driving brand awareness to improving customer acquisition, we leverage digital marketing and analytics to help our clients thrive. Whether improving organic search rankings or refining customer engagement, we ensure all elements of eCommerce and digital marketing work seamlessly together.
Stannp.com
Stannp.com is a Saas marketing platform for direct mail. The company has disrupted this once traditional industry, bringing it into the world of ROI driven digital marketing.
At its core, Stannp.com aims to transform the way businesses engage with their customers through direct mail. By leveraging data analytics and automation, the platform enables companies to create highly personalised and impactful mail campaigns that resonate with their target audience. From designing eye-catching mail pieces to managing mailing lists and tracking campaign performance, Stannp.com offers a comprehensive suite of tools and services to streamline the entire process. The technology enables direct mail to become programmatic where physical mail is triggered and tracked directly.
The platform’s user-friendly interface and intuitive features make it accessible to businesses of all sizes and industries. Whether it’s sending out promotional offers, event invitations, loyalty programmes or personalised greetings, Stannp.com empowers businesses to make a lasting impression and drive customer engagement.
Stannp.com is growing exponentially with 40,000+ companies signed up with thousands of active customers every month (clients include OVO Energy, Spire Healthcare, Wish and Trip Advisor). The company is profitable with no debt and has bootstrapped growth on track to deliver £20m.
Furthermore, Stannp.com places a strong emphasis on sustainability and environmental responsibility. The company has established a global delivery print network enabling production of mail closer to its final destination reducing transport costs and carbon footprint. By combining effective marketing solutions with environmental consciousness, Stannp.com supports business in their journey toward sustainable growth.
Stannp.com’s commitment to innovation is evident in its continuous efforts to stay ahead of the curve. The company constantly explores new technologies and industry trends to enhance its services and provide customers with the latest tools and capabilities. By staying at the forefront of direct mail innovation, Stannp.com ensures that businesses can leverage the full potential of this traditional marketing channel in the digital age.
Overall, Stannp.com is a trailblazer in the direct mail industry, empowering businesses to create personalised and impactful marketing campaigns. Through its user-friendly platform, advanced technology and commitment to sustainability, Stannp.com provides a holistic solution that helps businesses connect with their audience in a meaningful and memorable manner.
Webselect
Webselect is an agency focused on providing eCommerce growth solutions, advice and support to clients across a range of industries. Since being established in 1998, we’ve helped our clients to grow their businesses through our easy-to-use, feature-packed eCommerce platform SelectCommerce, or by creating new and improving existing Shopify sites to provide an improved customer experience designed to boost conversion.
Additionally, we support all aspects of performance marketing including SEO, PPC, optimisation using the best AI enabled tools as well as industry expertise and actionable insight, to help clients capture organic growth opportunities in the evolving world of AI-powered search. This holistic approach enables us to influence every touchpoint of the eCommerce funnel.
