Most Innovative Use of AI in Customer Engagement

CX Data AI Signal: Customer Experience

CX Data has built AI Signal, an agentic AI platform that turns customer conversations into same-day, departmentally-routed intelligence for mid-sized D2C brands.

Mid-market customer service teams have long faced two bad options: enterprise CX intelligence tools they can’t afford, or analyst time that doesn’t scale. AI Signal closes the gap. The platform reads every ticket, call, chat and review, classifies each conversation across 20+ fields – sentiment, churn risk, severity, root cause, competitor mentions, purchase stage, tone of voice, escalation intent – and delivers tailored daily and weekly briefings to each function: Support, Product, Marketing, Creative, Social.

What sets AI Signal apart is the depth of business context. Each instance is trained on the client’s product taxonomy, competitors, churn thresholds and tone-of-voice profile, so the agent knows what “critical” means for that brand. Briefings land in Slack, Teams or the CX Data app before 7am, classifying at 97% accuracy with no manual tagging.

Across CX Data’s client portfolio, AI Signal now reads over a million customer conversations every year – surfacing emerging issues, flagging high-risk tickets the same day, and giving customer service teams the always-on intelligence layer previously reserved for enterprise.

Humara

Humara is a hyper-specialised AI sales agent engineered to solve the unique complexities of Telco digital sales. In an industry defined by multi-product propositions and long-term commitments, online consumers often struggle to reach a purchase decision. This lack of confidence typically leads to consumers seeking expensive, human-assisted channels to find clarity.

Humara was designed to solve this problem. Built on a proprietary sales framework developed by consumer psychologists and elite sales professionals, Humara goes beyond reactive scripts. It executes 18 distinct sales techniques to drive proactive, consultative conversations – building genuine rapport, handling objections, and identifying cross-sell opportunities to keep every sale within the digital journey.

Humara is proven to drive meaningful sales and ROI, achieving conversion rates of up to 23% and increasing multi-product purchases by 32%.

Businesses are also able to understand their buyers like never before. Humara provides insight reporting, highlighting key themes from prospect conversations and the top reasons customers abandon purchases at specific points in the buy flow. These insights enable teams to address friction points, assess how they position products and present information, and drive improvements across the entire buyer journey.

LoyaltyLion

LoyaltyLion AI is a first-of-its-kind AI helping Shopify brands take the guesswork out of loyalty program management, to drive more revenue growth from retained customers.

As Shopify’s first-ever loyalty partner, LoyaltyLion has captured loyalty data from 250 million+ shoppers over 12 years, and spent two years rebuilding its data platform, to ensure AI can interact with it all in real-time.

The first application, AI Campaigns, includes three campaign types covering reward discounting, birthday bundles, and points multiplier events. The AI identifies high-impact customer segments and recommends exactly what would encourage an urgent repeat purchase. Brands can launch the recommendations in a matter of seconds.

Following its January 2026 launch, almost 100 Shopify brands are using AI Campaigns, with revenue from members doubling during the periods campaigns are running.

One footwear brand used an AI-recommended points multiplier event to turn a seasonal lull into a high-performing week, achieving a 28% conversion rate and 13% higher AOV than usual. AI Campaigns now help that brand’s loyalty program contribute 15% of their total revenue, above the benchmark for brands like theirs.

The brand’s retention manager calls it “leaps and bounds better than what we could have suggested ourselves.”

Mondo.Chat

Mondo.chat, developed by Netex, is an award-winning AI-driven customer service platform transforming how eCommerce businesses engage with their customers. Winner of the Community Choice Award at the eCommerce Germany Awards 2026, Mondo.chat delivers seamless, omnichannel support across webchat, phone, email, WhatsApp, Messenger, and more—all within a single, unified AI platform.

Designed to meet the growing demand for instant, personalised, and scalable support, Mondo.chat combines advanced conversational AI, real-time backend integration, and automated translation to enable businesses to communicate with customers in any language, 24/7. Its rapid deployment—achieved in minutes via a simple JavaScript snippet—removes traditional integration barriers and accelerates time to value.

Beyond support, Mondo.chat drives measurable business impact. With automation rates of up to 85%, sub-second response times, and over 40% reductions in resolution times, it significantly improves operational efficiency. At the same time, it increases revenue by providing instant quotes and personalised product recommendations around the clock.

Trusted by leading retailers such as MyTyres.co.uk (Delticom), Mondo.chat redefines customer service as a proactive, intelligent, and revenue-generating function—setting a new benchmark for AI innovation in eCommerce.

Salesfire

AI Connect is Salesfire’s Klaviyo integration, designed to enhance email performance by improving the quality and volume of data flowing into existing automations.

The solution uses advanced ID profiling technology and machine learning to identify extra on-site abandonment events and shoppers that traditional session-based tracking often misses. By capturing this otherwise lost activity, AI Connect feeds enriched data directly into existing Klaviyo flows, enabling retailers to trigger more abandonment emails without changing their current setup. This allows brands to reach more shoppers, recover lost revenue, and gain a clearer view of customer behaviour.

Performance gains have been substantial, with retailers using AI Connect generating an average of 34x return on investment. AI Connect has allowed them to unlock significantly more value from their existing email programmes without changing their core setup.

Moda in Pelle achieved a 348% increase in tracked abandonment events and a 281% uplift in revenue from email flows after implementing AI Connect. Powered by a network of over 2.1 billion shopper profiles, the solution delivers scalable, data-driven impact across a wide range of eCommerce businesses.

Temu

Temu launched in September 2022 and today serves customers in more than 90 markets, ranking among the most visited e-commerce platforms globally. AI powers every stage of the user journey — from real-time product screening to smart recommendations and customer service.

At the heart of Temu’s AI capability is a multi-layer compliance system that screens every product listing using advanced text, image, and video recognition, complemented by expert review, physical inspections, and partnerships with accredited testing bodies including Eurofins. According to the UKs OPSS, Temu appears in just 0.46% of safety publications issued between 2024 and March 2026, with safety mentions falling every year since launch.

On IP protection, proactive takedowns now outpace brand-submitted notices at a ratio of 200-to-1, with a three-business-day resolution rate of 99.9% and average resolution time of 0.8 business days. More than 1,500 brands have joined Temu’s Brand Guardian Initiative.

Beyond compliance, AI powers real-time product rankings based on verified reviews, return rates, and repurchase metrics. Round-the-clock customer support combines AI assistance with human specialists, backed by a 90-day return window.

Temu’s AI infrastructure is preventive by design, not reactive by default — protecting consumers, empowering brand owners, and delivering trustworthy eCommerce at scale.

VIGIE

Vigie is a growth management system for marketplaces operating at three levels: for executives, for managers, and for operational teams. Many executives build their P&L based on the data available to them, specifically the performance they achieve from their sales. However, this is not necessarily where the greatest growth levers lie.

We assist decision-makers in examining the submerged part of the iceberg, where the real market demand exists, to develop a growth-oriented offer strategy. We replace the P&L with a 15% growth estimate based on last year’s results with a data-driven forecasting approach.

It is estimated that marketplaces spend an average of 50% of their team’s efforts recruiting sellers or products that generate minimal revenue. We help marketplace teams focus on high-potential sellers and products. We cross-reference our clients’ catalogs with product data collected from e-commerce giants to inform our clients about which products and sellers are performing well with the competition and are not currently in their catalog.