Most Innovative Use of AI in eCommerce (up to 30 Employees)

Aleran Software – Aleran Connected Commerce

Aleran provides an omnichannel digital commerce platform for B2B manufacturers and distributors that typically sell complex, often configurable, products with complex pricing. The goals for Aleran’s AI enhancements included creating a frictionless experience for buyers used to navigating purchases through sales reps, significantly reduce the time required to enter information and respond to requests for quotes or customer service, and helping ensure buyers find what they really need while helping sellers sell more.

Aleran AI Sales Agent has made it dramatically easier for buyers to find what they need by asking questions and proactively presenting recommended products based on search. Customers using the feature have seen an average 7-12% account expansion compared to those who have not. AI Optimized Product Listings use AI to inform what information is most needed by buyers and it has resulted in an average 15-20% order lift. And AI-created Catalog Embedded Buying is marrying sales content with the buying experience to increase average order value by 14-22%.

Bounce

Developed by former PayPal data scientists, Bounce addresses a critical eCommerce challenge: non-fraudulent payment declines. Our AI technology seamlessly integrates with existing payment flows, analyzing transactions in real time to identify and approve legitimate purchases that would otherwise be declined. With over 10% of card transactions typically rejected at checkout, Bounce recaptures this lost revenue without compromising security, consistently delivering 5% top-line growth, 15% reduction in churn, 10% increase in signups, and 50% more repeat purchases. The implementation process requires minimal effort from merchants, with the uplift being immediate and requiring zero risk or additional budget. By transforming card declines into revenue, Bounce has turned what was previously a dead-end in the customer journey into a substantial new revenue stream while enhancing the overall customer experience. The solution works across the entire customer lifecycle, from initial checkout to renewals, ensuring that good customers are never lost due to false declines and improving customer lifetime value by 1.5x.

CX Data

CX Data is a leading technology provider empowering mid-size eCommerce businesses to unlock the full power of their data. Our flagship product, the CX Data AI Analyst, is a cutting-edge conversational AI platform that transforms how marketers access insights – enabling them to “chat” directly with their business data from platforms like Shopify, Klaviyo, Google Analytics, Amazon, and major ad networks.

Instead of sifting through endless dashboards or waiting for analysts, marketers can now simply ask questions in natural language and get real-time, reliable answers within seconds. Built on secure Azure OpenAI infrastructure and integrated with Snowflake, the AI Analyst delivers speed, accuracy, and simplicity – all without the need for complex technical setup.

What makes us stand out is not just the advanced technology, but the measurable business impact: faster decision-making, reduced operational costs, and enhanced marketing agility. With a client base that includes fast-growing consumer brands and industry leaders, CX Data is pioneering the future of AI-powered eCommerce marketing, helping businesses turn data into a true competitive advantage.

Learn more about how CX Data is reshaping the eCommerce landscape at www.cxdata.ai

Proof3

With an email base of over 1 million vehicle parts customers, our automotive client faced a big challenge with only 10% of their data having relevant customer vehicle information. This hindered their ability to showcase relevant content and products at the right times to the right people, impacting their email revenue. With a tight budget of just £2,500, we implemented a solution combining Dotdigital data and three years of purchase history (30 million lines of data) processed through our own self-hosted large language model.

Our model achieved 90% accuracy in matching users with their vehicles. Email conversion rates rose from 1.35% to 2.4%, and engagement rates jumped from 14% to 32%, setting revenue projections at £640,000, more than double their original goal.

Our solution has enabled streamlined content creation and automated product selection, with ongoing discussions to expand AI use for enhanced personalisation in future campaigns.

RevLifter

RevLifter’s AI technology solves a persistent eCommerce problem: blanket discounting hurts margins without maximising conversions.

Our system analyses over 40 behavioural signals in real-time to deliver personalised offers only when and where they’ll make a difference. Unlike traditional promotional tools, our AI makes autonomous decisions about when to show an offer, what incentive to provide, and who should see it.

Key innovations include:

• Intent prediction that distinguishes between browsers who need incentives and those who’ll buy anyway

• Behavioural targeting that responds to signals like exit intent and comparison shopping

• Automated testing that continuously optimises offer combinations

The results speak for themselves. Clients like Radley London have seen 15% conversion increases and an 8% promotion cost savings. Club L London used our geo-targeting to deliver location-specific promotions, achieving up to 33% CVR improvements for regional events.

Looking forward, we’re developing a fully computerised promotions agent that evaluates trends, recommends campaigns, and executes them autonomously.

RevLifter gives retailers something genuinely new: the ability to make every offer count, protecting margins while driving performance through precision rather than discounting.

Verbolia

Salesfire’s AI-powered technology is revolutionising personalisation in the eCommerce industry. Leveraging technology previously reserved for industry frontrunners due to the costs and resources required, Salesfire AI empowers every business to craft customer experiences that truly feel one of a kind.

Salesfire AI enables retailers to identify more of their traffic than ever before. By implementing intelligent data capture points across a site, the technology tracks shopper behaviour, building detailed customer profiles. These identifiers can be used to trigger hyper-personalised content on-site and through SMS and email retargeting campaigns, reducing retailer reliance on third-party cookies and driving increased conversions.

With low costs, light-touch integration, and an easy-to-use dashboard, Salesfire AI lowers the barriers for SMEs to deliver personalised shopping experiences at scale. Salesfire AI’s ability to optimise the entire customer journey means enterprise businesses can simplify their tech stack, reducing inefficiencies from managing multiple tools.