MOST INNOVATIVE USE OF AI IN ECOMMERCE
7Learnings
Learnings Predictive Pricing software utilizes advanced AI algorithms to optimize pricing strategies for retailers and direct-to-consumer brands, leading to profit increases of over 10%. Unlike traditional rule-based systems, it offers unparalleled customization by analyzing vast datasets and tailoring solutions to specific business needs. Success stories like Tamaris and Displays2go showcase significant reductions in discount rates, doubled operational efficiency, and notable profit and revenue uplifts. The platform’s dynamic pricing capabilities, efficient inventory management, and personalized insights drive tangible benefits for clients. With endorsements highlighting concrete advantages,
7Learnings is a frontrunner in AI-driven ecommerce solutions, deserving recognition for its innovative use of AI in pricing and beyond.
Bloomreach – Loomi
Bloomreach’s Loomi is AI for ecommerce. With Loomi, brands across the globe can drive growth with AI in limitless ways.
Loomi creates endless new paths to purchase, greater profitability, and fast business growth. It is connected to our rich commerce data and woven into the fabric of each of our products that our customers use today. Loomi fuels smarter search, in addition to features like real-time segments and personalized product recommendations. It also fuels the ability to personalize in real-time, at scale. Today’s brands and the way consumers shop are evolving with AI. Bloomreach is fueling and leading that change with Loomi.
Dynamic Yield by Mastercard
Dynamic Yield by Mastercard leads in AI-driven personalisation, transforming digital customer experiences across industries with its Experience OS platform. Recognised as a leader by Gartner and customers, Dynamic Yield partners with leading brands like Ocado, Sweaty Betty, Decathlon and Electrolux.
Electrolux stands out as a success story, utilising Dynamic Yield to achieve remarkable results globally. Facing challenges of diverse markets, Electrolux leveraged Dynamic Yield’s AI powered platform to personalise experiences across 63 domains and 21 markets, resulting in significant revenue increases and streamlined campaigns.
Electrolux’s strategy involved crafting diverse experiences locally, implementing limited-time regional promotions, and tailoring loyalty program pop-ups. With AI-driven recommendations and the right team structure, they achieved scalability and regional optimisation, addressing specific market needs.
Electrolux’s success underscores the necessity of AI-driven personalisation in modern marketing. By embracing innovation and strategic thinking, they’ve transformed from manual localisation to scalable, efficient personalisation, showcasing the transformative power of AI when coupled with the right tools and approach.
Hoory AI
Hoory AI is an innovative AI-powered virtual assistant designed to streamline customer support processes and address the challenges associated with customer service.
Our goal was to create a tool that not only provides non stop support for businesses but also ensures round-the-clock availability for effortless query resolution. Hoory AI’s simplicity and ease of use set it apart from other AI assistants. We’ve crafted an intuitive interface that can be used by anyone, regardless of their technical expertise. With just a few clicks, users can set up their AI assistant and start automating support processes, saving time and resources while maximizing efficiency.
Armed with omnichannel inboxes, versatile AI assistants, and multilingual support, we’re confident that Hoory AI will significantly impact the world of customer support. We’ve designed it with user-specific benefits aimed at enhancing the overall user experience and boosting customer satisfaction.
Mention Me
At Mention Me, we’re helping businesses grow more sustainably by turning their fans into profitable revenue. Our world first Customer Advocacy Intelligence Platform allows brands to harness word of mouth through best in class referral marketing, then identify and activate their best customers like never before. This entry delves into two of our groundbreaking AI predictive capabilities and the impact they’ve had for our clients.
Nibble Technology – Nectar UK
Resident deployed Nibble’s AI negotiation on Nectar UK as part of their strategy to move away from endless price wars in mattresses, re-focusing the customer experience on brand values and product quality.
Nibble’s technology uses its own natural language models, behavioural science and proprietary algorithms, combined into an AI chatbot which can negotiate. In essence, Nibble is designed to say “no” in a uniquely agreeable way!
Resident wanted to reduce its overall customer acquisition cost (CAC). They segmented their website visitors between organic traffic, Google shopping and affiliates. Nibble was only shown to direct organic traffic which has a significantly lower CAC. The Nibble discount was the perfect mechanism to share that saving between Nectar and the customers resulting in a good deal for the shopper and margin benefits for Nectar, a win-win.
“Nibble helps us save money and offer better deals to customers. It’s a win-win. I love the overall chat experience, including the way Nibble is not a complete push-over. We were able to customise the tone of voice and button copy so it feels totally on brand.”
Sam Wilson, Growth Director, Resident
Upp.ai – B&Q
B&Q set ambitious objectives to elevate its PMax advertising investments and visibility of its product ranges on Google, aiming to achieve efficient top-line growth. In partnership with Upp.ai, an AI-driven product-data platform that supercharges your paid media performance, B&Q transformed its retail advertising by integrating crucial, often overlooked retail data into Google’s Advertising AI. This included competitor activities, pricing, and customer feedback which significantly boosted advertising effectiveness.
Upp.ai automated the labour-intensive process of e-commerce advertising, aligning B&Q’s vast product range—from 40k to over 700k products—with market demands. This alignment not only met but exceeded the return on ad spend (ROAS) thresholds while supporting a substantial increase in daily spending.
The results were rapid and remarkable. Within days, B&Q experienced a significant ‘time to value’ realization, much faster than traditional methods. Upp.ai’s management led to a dramatic increase in product visibility (from 34% to 84% in one category) and a 28% rise in year-on-year revenue. While enhancing media investment and ROAS, Upp.ai also improved revenue across multiple categories, with one category seeing as much as a 119% growth in daily revenue.
