David Allen is Head of Digital at Purely Diamonds, with 15 years of experience in luxury jewellery e-commerce. He has held senior digital roles at leading brands including Dinny Hall and 77 Diamonds, specialising in online growth, customer experience and performance marketing across premium retail and direct-to-consumer jewellery businesses.. David believes luxury shopping extends beyond physical stores and works to ensure a seamless, high-quality experience when purchasing fine jewellery online.
